Clients: Honda/Acura, La-Z-Boy, Apartments.com, PivotWork as a national video buyer for Honda/Acura, La-Z-Boy, Apartments.com, and PivotManage added value executions for all clientsNegotiate excellent rates in the broadcast upfront and scatter buys with network partnersMaintain relationships with 50+ network representativesAssist with production and execution on branded entertainment opportunities

Formerly Titled: Media Buyer, National BroadcastClients: Dr Pepper Snapple Group, Red RobinServed as cross platform media buyer for Dr Pepper Snapple Group and Red Robin Managed and mentored associate buyers new to the team and to the industryNegotiated broadcast upfront, calendar upfront, and scatter buys with broadcast partnersCompleted high profile branded entertainment executions in programs such as: The Walking Dead, America’s Got Talent, and Project RunwayOptimized inventory based on Nielsen and Rentrak data to deliver all deals in flight

Clients: Dr Pepper Snapple Group, Red Robin, Age of LearningSupported media buyers across multiple accounts and brands. Managed buy stewardship, network delivery, and billing discrepancies. Delivered mid and post-campaign analyses for brand integrations.

Assisted Event Staff in preparation for on campus eventsImaged all documents into a databaseSent out requested transcripts on a daily basisCompleted various tasks as assigned by supervisor

Created content for social media platforms for six different product linesScheduled Facebook posts and tweets for weeks in advance using HootsuiteTracked and recorded clicks from links on social media postsManaged brands Pinterest boards

Cleared discrepancies and completed make-goodsAttended weekly Lunch & Learns on subjects such as media buying, digital media, innovations, and strategyIntern Project: Developed a comprehensive 2012 media plan for Subway