Amanda Camargo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

Responsible for product management driving digitalization and operational cost optimization. Led the implementation of pioneering predictive systems and AI, revolutionizing efficiency and customer experience from onboarding to product delivery. Focus on data analysis and development of strategic partnerships resulting in enhanced customer retention and optimized business operations.• Created and implemented PitaIA for operational efficiency and customer experience, resulting in reduced… Show more Responsible for product management driving digitalization and operational cost optimization. Led the implementation of pioneering predictive systems and AI, revolutionizing efficiency and customer experience from onboarding to product delivery. Focus on data analysis and development of strategic partnerships resulting in enhanced customer retention and optimized business operations.• Created and implemented PitaIA for operational efficiency and customer experience, resulting in reduced contact rate and customer retention.• Implemented processes via QR Code and new features for the Warehouse Management System, ensuring reduction in operational team time.• Conducted discovery and feedback cycles for continuous improvement with internal team and external clients.• Established partnerships to optimize service and communication via chatbot.• Developed and executed logistic partnership strategy, improving delivery times and reducing freight costs and tracking solution integration.• Implemented innovations to maintain leadership in operations and growth marketing.• Identified and documented business opportunities (purchases, payments, logistics, service, and operations), ensuring strategic alignment and value maximization for the company.• Developed and implemented OKRs to guide team focus and measure progress towards strategic goals. Show less

Rio De Janeiro, Brazil

Responsible for the end-to-end journey of account opening and monetization in the onboarding process for new users, ensuring the best product experience and utilization as the primary tool for acquisition, conversion, and expansion.• Improved user experience and increased conversion (~5%) for product acquisition post-account opening, contributing to a 5% increase in TPV through the implementation of new sales and product usage journeys.• Simplified integration for new SMB clients… Show more Responsible for the end-to-end journey of account opening and monetization in the onboarding process for new users, ensuring the best product experience and utilization as the primary tool for acquisition, conversion, and expansion.• Improved user experience and increased conversion (~5%) for product acquisition post-account opening, contributing to a 5% increase in TPV through the implementation of new sales and product usage journeys.• Simplified integration for new SMB clients, with retention of core segment customers and acquisition of new segments being 100% digital through the implementation of chatbot and new visual features for customer engagement.• Leadership in interface improvements to enhance NPS, product marketing communications, and app/web engagement.• Initiatives to increase operational efficiency, reducing team time and support for new clients. Exponential increase in SMB customer base by providing integrations through TakeBlip, Ebox, and BigDataCorp. Reduction in errors and integration time with the delivery of SDKs in various languages.• Leadership and mentoring of Product Analysts and APMs, directing multidisciplinary teams, fostering a collaborative, high-performance environment adaptable to market changes. Show less

São Paulo, Brazil

Responsible for managing internal application products for customer service analysts and C2C clients, ensuring continuous improvement, generating insights for other product areas, and creating new initiatives. • Tracking team performance indicators, presenting insights and progress to C-Level executives and the Product team. • Creating and executing OKRs focused on growth and continuous improvement, aligning product objectives with company-wide goals. • Improvement strategies… Show more Responsible for managing internal application products for customer service analysts and C2C clients, ensuring continuous improvement, generating insights for other product areas, and creating new initiatives. • Tracking team performance indicators, presenting insights and progress to C-Level executives and the Product team. • Creating and executing OKRs focused on growth and continuous improvement, aligning product objectives with company-wide goals. • Improvement strategies for engagement and NPS by 5-9 points. • Implementation of C2C chat system, enhancing the buying and selling experience and reducing contact with customer service by 20-30%. • Creation of the first customer support roadmap and orchestrated implementation for other fronts according to OKRs and squad priorities. • Analysis of KPIs and feedback to enhance support, resulting in ~15% higher support effectiveness. • Digitization of support processes increasing efficiency by 15-25% and potential cost reduction by 10-15%. • Leadership of the new return experience, introducing a more efficient logistical flow that reduced processing time by 30%, significantly improving customer satisfaction and strengthening platform trust. • Management of cross-team initiatives to improve the user experience in other product touchpoints. Show less

São Paulo

First female designer on Enjoei's design team, responsible for identifying opportunities through research and product discovery within product initiatives that impact users and generate business value through design.• Identification of opportunities to improve user experience and add business value through detailed research and product discovery.• Leadership and implementation of design practices, including the creation of the company's first Design System.• Innovation in design… Show more First female designer on Enjoei's design team, responsible for identifying opportunities through research and product discovery within product initiatives that impact users and generate business value through design.• Identification of opportunities to improve user experience and add business value through detailed research and product discovery.• Leadership and implementation of design practices, including the creation of the company's first Design System.• Innovation in design processes, establishing rituals and guidelines for better integration with product development.• Conducting user research, testing, and developing key features, resulting in significant usability improvements.Notable Deliveries:• Development of an NPS metrics dashboard in collaboration with the Business Intelligence team, establishing a new benchmark for the company.• Leadership in over 5 ideation and conceptualization projects, directly contributing to the product's evolution.• Effective implementation of UX metrics to track and improve user satisfaction. Show less

São Paulo, Brasil

• Creative and technical direction for the design team, developing key products for CNN Brasil and Claro/NET Now, spanning platforms such as app, web, and TV.• Conducting in-depth research on user experience and interface, ensuring innovative design solutions.• Implementation of internal and external improvements, focused on optimizing products and design processes.• Organization of interdepartmental ideation workshops, promoting a collaborative culture of innovation in design.•… Show more • Creative and technical direction for the design team, developing key products for CNN Brasil and Claro/NET Now, spanning platforms such as app, web, and TV.• Conducting in-depth research on user experience and interface, ensuring innovative design solutions.• Implementation of internal and external improvements, focused on optimizing products and design processes.• Organization of interdepartmental ideation workshops, promoting a collaborative culture of innovation in design.• Restructuring and strengthening the company's design culture, establishing high standards of creativity and efficiency. Show less

São Paulo, Brasil

Career transition platform, specialized in empowering professionals from traditional markets to enter the digital and innovative ecosystem, facilitating strategic connections with industry-leading companies.• Conceptualization and implementation of an innovative SaaS platform, from ideation to launch, driving career transitions into the digital realm.• Definition and execution of growth strategies, market validation, resulting in acquisition by a leading recruitment sector… Show more Career transition platform, specialized in empowering professionals from traditional markets to enter the digital and innovative ecosystem, facilitating strategic connections with industry-leading companies.• Conceptualization and implementation of an innovative SaaS platform, from ideation to launch, driving career transitions into the digital realm.• Definition and execution of growth strategies, market validation, resulting in acquisition by a leading recruitment sector player.• Development of mentoring solutions, expanding access to the digital market for professionals.• End-to-end product lifecycle management, applying agile and lean methodologies for accelerated development and delivery.• Implementation of growth and digital marketing strategies, increasing user retention by 30% post-freemium usage and expanding presence in the digital and educational market through strategic partnerships and targeted marketing campaigns.• Intensive data analysis to extract user behavioral insights, guiding product strategies.• Active promotion of a culture of innovation, fostering experimentation and agile learning within the team.• Strategic planning for launches, maximizing user engagement and market penetration.• Implementation of processes for feedback collection and analysis, continuously enhancing products. Show less

Collaboration with the Product Team and Product Marketing.

Collaboration with the Product Design Team, Product Manager, and Product Marketing in developing and enhancing B2B and B2B2C products for global merchants such as Airbnb, Aliexpress, Spotify, and Uber.

Design studio focused on creating digital and physical experiences.• Management of digital products and design projects, leading an interdisciplinary creative team and maintaining direct communication with clients from various sectors.• Implementation of workflow improvements, establishing effective rituals and processes for design and product development.• Conducting feedback sessions and individualized professional development for the design team, promoting growth and… Show more Design studio focused on creating digital and physical experiences.• Management of digital products and design projects, leading an interdisciplinary creative team and maintaining direct communication with clients from various sectors.• Implementation of workflow improvements, establishing effective rituals and processes for design and product development.• Conducting feedback sessions and individualized professional development for the design team, promoting growth and excellence.• Industry recognition through international awards, including the Ibero-American Design Biennial 2018 and IF Design Awards 2017, reflecting the quality and innovation of the led projects. Show less

• Interface design for applications and responsive platforms, ensuring usability and aesthetics.• Creation of projects for museum exhibitions, 2D and 3D events, digital and physical magazines, books, as well as visual identities and promotional materials for events and campaigns.• Development of advertising pieces, both print and digital, adhering to standards of excellence and innovation.• Collaboration with major clients such as Volvo, HSBC, Tigre, Votorantim S.A, Sebrae-PR… Show more • Interface design for applications and responsive platforms, ensuring usability and aesthetics.• Creation of projects for museum exhibitions, 2D and 3D events, digital and physical magazines, books, as well as visual identities and promotional materials for events and campaigns.• Development of advertising pieces, both print and digital, adhering to standards of excellence and innovation.• Collaboration with major clients such as Volvo, HSBC, Tigre, Votorantim S.A, Sebrae-PR, Centro Brasil Design, and Sanepar, strengthening relationships and delivering impactful visual solutions. Show less

Founded in 2001, abcDesign Magazine swiftly established itself as Brazil's leading design information source. Over its two decades, the magazine has not only covered design but also hosted events with icons like Luigi Colani and Paula Scher, evolving into a beacon of inspiration and creativity in the design world.• Editorial coordination, including setting agendas and distributing tasks among a team of designers, journalists, and columnists.• Leadership in brainstorming sessions to… Show more Founded in 2001, abcDesign Magazine swiftly established itself as Brazil's leading design information source. Over its two decades, the magazine has not only covered design but also hosted events with icons like Luigi Colani and Paula Scher, evolving into a beacon of inspiration and creativity in the design world.• Editorial coordination, including setting agendas and distributing tasks among a team of designers, journalists, and columnists.• Leadership in brainstorming sessions to foster creative and innovative ideas for articles.• Direction of concept and visual identity of publications, ensuring consistency and relevance of content.• Detailed supervision of production processes, ensuring quality and adherence to deadlines. Show less

Full-service agency specialized in digital solutions and brand building, offering complete planning and execution of brand management.• Development of advertising campaigns and materials, covering both print and digital mediums, focused on innovation and visual impact.• Creation of editorial graphic projects and visual identities, strengthening client brand presence in the market.• Layout design for magazines and catalogs, ensuring clarity, visual cohesion, and alignment with… Show more Full-service agency specialized in digital solutions and brand building, offering complete planning and execution of brand management.• Development of advertising campaigns and materials, covering both print and digital mediums, focused on innovation and visual impact.• Creation of editorial graphic projects and visual identities, strengthening client brand presence in the market.• Layout design for magazines and catalogs, ensuring clarity, visual cohesion, and alignment with communication objectives. Show less

• Interface design and micro-animations for online magazines, optimizing user experience on web platforms and mobile devices.• Creation of advertising content, both static and animated, enhancing brand engagement and visibility.• Development and layout of editorial projects for magazines in the architecture and furniture sectors, highlighting industry trends and innovations.

Postgraduate, Project Management

Bachelor'S Degree, Design