Support the Senior Director, Ad Product in executing Effectv’s ambitious impression transformationEnsure consistency in value, positioning, and pricing across all of Effectv’s product offeringsPartner with Sales to articulate the value of Effectv’s Ad inventory and how it can drive success for advertising partnersGather, analyze, and prioritize needs from advertising partners and internal stakeholdersResearch consumer and advertiser trends to inform product development decisionsMake strategic, proactive recommendations for the development of new ad products based on industry insightsCoordinate the building and execution of new solutions. Collaborate with other product managers, CX and GTM teamsDefine processes to operationalize new utilities, platforms, and ad products to be builtDefine and analyze KPIs that inform the success of products and efficiency of operationsBuild the strategy for adoption of new products

Led research, experimentation, and development (RED) team at The Washington Post by partnering with the Newsroom and Site Engineering Teams to design customized, high-value commercial advertising products for subscribers and advertisers that optimized delivery and increased audience reach. Managed a team of up to five designers and product managers who oversaw development pipelines by weighing new product creation, integration, and existing maintenance, and directed their interactions with cross-company development teams using established best practices.Collaborated with Fortune 500 companies including General Motors, BP, Pfizer and Boeing, to create advertising and audience development strategies that drove revenue for the clients and The Post by marrying content execution with customized product fit to drive ad performance.Built, implemented and launched Zeus Prime, a single self-service advertising platform, operating across a publisher network, that allows local advertisers and major corporations to purchase and activate ads in real time.Reduced ad load time to lower Core Web Vitals scores, leading to more than 80 percent of mobile web pages receiving passing grades over a one-year period.Built technology that enabled ads to talk to each other, respond and adjust based on user behavior, then translated the value of product into layman’s terms for patent application, resulting in an offering proprietary to The Washington Post. Shepherded 20+ market-ready products from ideation through execution by consulting on technical capabilities for ad product, programmatic, and other strategic initiatives to bring client ideas to life, resulting in tens of millions in revenue yearly. Served as the chief product liaison in combined advertising and editorial product executions by weighing Newsroom and Advertising needs to build experiences that delight readers while meeting client goals.

Served as bridge between Newsroom and IT teams by overseeing content management systems required to support print and digital Newsroom operations, including email newsletter alerts, scheduling tools for inputting public-facing events, front-end tools to build the homepage, and more. Redesigned a series of technical tools to support the Newsroom’s transition from a legacy system to a highly efficient automated web-based platform that enabled journalists to file from anywhere, resulting in a reduction in maintenance overhead, training time, and delivery of content to subscribers. Streamlined editorial processes and systems by gathering information from stakeholders in Newsroom, IT and Business, leading to a reduction of the amount of time it took to post breaking news from eight minutes to less than one minute. Enhanced technical functionality of customer-facing website components and features, including the redesign of section front templates, advertising-supported features, and AI-produced audio files, by translating Editorial and Business terms into IT tasks that helped teams work more efficiently. Streamlined team processes by introducing agile best practices during a growth phase when the developer team grew from 10 to 25 to accommodate an increasing scope of work and platform needs, resulting in more than 50% more ticket closures.

Built and managed a team of five subject matter experts, including data engineers and product managers, responsible for the company’s operational and data processing needs and software product releases.Developed robust sets of data and customer-facing product requirements and drove development of new features while securing buy-in from business and Editorial stakeholders, including migrating and combining duplicative products, leading to $600,000 in operational cost savings in 2010.Led gathering of information for complex technical data requirements for new product features and data integrations by mapping legislative concepts to developer-facing requirements that enabled Editorial to input simplified data into relational databases, resulting in fewer staff needed to support manual processes for Congressional tracking.

Leveraged self-taught understanding of HTML and Editorial best-practices to propose and implement new workflows that simplified filing systems for both the web production team and Capitol Hill reporters.Led Editorial team’s product requirement gathering for new features that required database and UI changes by identifying dependencies and aligning stakeholders prior to development, leading to a more symbiotic relationship among teams and more iterative product launches.Managed newsroom production tools and systems by establishing training manuals for web production team, shortening time to onboard new members from months to weeks and reducing on-call help tickets.

Produced nightly home page photo and copy edits, coordinated print and digital story budgets overnight, and reported breaking news stories for a major metropolitan news website.Improved display of web graphics and added interactive elements to story packages in articles and on the homepage, then iterated on techniques using analytics tools to guide daily web production and packaging decisions.