Directly manage a team of 5 Account Executives covering major US retail accounts such as Ulta, Nordstrom, Neiman Marcus and Macy’s. Advances existing customer relationships with core and new innovation deliverables, as well as building and driving performance. • Analyze current sales and identifies new opportunities to drive growth. Projects and communicates sales figures to the leadership team on a daily, weekly, monthly, and quarterly basis. • Develops field staffing budgets and distributes by market. Oversees budgets by market monthly. Proposes budgets nationally to deliver sales plan achievement. • Executes the Elemis sales and event strategies in stores across the US in conjunction with corporate and retail partners. Plans and executes the sales and marketing calendar to achieve the sales targets. • Exceeded Ulta sales plan 2019. Ulta fiscal year ended +56% over budget and +6% over forecast. 2019 retail sales totaled $6.7M. First full fiscal year over indexed Ulta expectations. • Implemented a brand specific “Skinbar Takeover” at all Elemis Ulta doors during a 5-week period in 2019. Field sales support drove 61% of program sales for a 24% increase to the prior 5-week average. Incremental sales for the program totaled $120k. • Developed 2019 holiday staffing intensification program for Ulta, increased store sales support by 50% over LY. Resulted in $178k in retail sales and a 119% increase YoY. • Strategize participation in storewide programming such as Nordstrom trend show events. 2019 trend shows produced $172k in retail sales for an increase of 31% YoY. • Implemented new service program, “InstaBeauty Bar”, at top 4 Nordstrom doors featuring Elemis Biotec facial machine in 2019. Program produced over $375k in retail sales for a 13% increase YoY and an ATV of $240. • Provides a leadership presence to the Field sales team and communicates business initiatives to the Field to create connection to the organization and motivate employees.

Recruited and trained a field team of 5 Account Executives across the US. Directly manage, coach and lead to sales plan achievement in retailers such as Ulta, Nordstrom, Neiman Marcus, and Macy’s. Responsible for driving sales in retail accounts by leading a high performing team and fostering strong working relationships. • Recruited nation wide field team to support launch of ELEMIS in 300 Ulta retail stores in Fall of 2018. Successful 2H sales led to expansion into an additional 360 doors in all major US markets. • Secured first brand participation for 20 Ulta store events in 2019. Resulted in $51k in retail sales and exceeded goal by 128%. • Strategize participation in storewide programming such as Nordstrom trend show events. 2018 trend shows produced $135k with events in 26 stores. • Implements and manages field support tools, including training programs, productivity initiatives, account and territory planning and customer communication tools. Developed ELEMIS brand specific in store practices to increase customer interaction and average retail basket such as customized “Flash Facial” 10-minute treatments. • Secured participation in seasonal Ulta trainings, “Round Robins”, prioritizing top producing markets to effectively train over 2,000 Ulta employees across the US. • Executed two brand events at Ulta headquarters to introduce ELEMIS product line to Ulta corporate staff. 500 Ulta employees participated including major key partners. • Develops retail goals, budgets, and sales plans for all retail partners. Develops sales strategies for the retail environment that exceed financial goals, operational objectives, inventory performance, and customer expectations. • Attends seasonal retailer market meetings to strategize sales plans, secure program participation, and provide feedback on gondola and merchandising presentation.

Directly manage 10 Account Executives and 19 Account Training Coordinators across the US and coach to sales plan achievement and professional development. Creates proposals for additional field head count based on territorial need. • Directly managed 29 full time employees supporting US retailers such as Ulta, Macy’s, Belk, and Beauty Brands. • Coached field sales team to sales plan achievement by territory. Strategized coverage and sales opportunities to maximize selling opportunities in major US markets. • Plans and executes the sales and marketing calendar to achieve sales targets. Exceeded Ulta 2017 sales plan. Ulta fiscal year ended +21% to LY in Laura Geller retail sales. • Secured brand events at Ulta in 2017 that achieved 100% to goal and an 18% increase in sales YoY. • Developed Ulta focus store program in 2017 that increased sales by +49% over non-focus doors. • Created the Rotator field position, a part time field salesperson to penetrate top markets for Ulta that led to successful sales in the focus stores. • Developed bi-annual Ulta Regional Manager Meeting program to foster relationships between field team members and store management within each employee’s assigned territory.• Responsible for talent acquisition and on boarding. Execute bi-annual performance reviews for field staff. Deliver bonus and salary increase based on performance.• Plan and execute bi-annual companywide National sales meetings to deliver product updates and launches, refine business methods, encourage team building, and recap business results.• Develop field staffing budgets and distribute by market. Oversee budgets by market on a monthly basis. Propose budgets nationally to deliver sales plan achievement.• Attend and present at retailer market meetings and deliver promotional calendar nationally. Strategize best business practices and retailer promotional activity to exceed sales plan.

Responsible for managing seven Regional Account Executives and sixteen Account Training Coordinators to ensure that sales and profit objectives are achieved and exceeded. Coaches, develops and motivates Account Executives through regularly scheduled working sessions in the field, regional meetings, on-going feedback regarding sales goal attainment and performance evaluations to develop and refine selling techniques and overall performance. • Recruited new field staff positions to a 35% increase in head count.• Created and executed an additional part time position to include 19 selling specialists nationwide in 2016.• Maintain a territory coverage plan to optimize business results and deliver the sales plan. Executes the Territory Plan and Promotional Calendar executables with Account Executives, Account Training Coordinators, and appropriate store personnel.

Produced more than 50% of the company’s annual retail sales volume marketing Laura Geller Makeup in major retail accounts throughout a large West Coast territory including Macy’s, Sephora, and Beauty360. Fostered successful launch within the Southern territory for new retail account, Ulta. • Praised for being an outstanding brand ambassador; consistently outperformed sales peers; and one of only two Account Executives retained following a major corporate reorganization.• Consistently delivers top producing stores within current retail accounts, developed, and managed the company’s #1 revenue producing retail account; and opened multiple new accounts with existing retailers on the West Coast as well as in the South.• Fostered teamwork with freelance artists and trained, mentored, and motivated in-house client sales associates to exceed expectations across all sales, customer service, and brand support categories.• Manage, develop, and coach Account Coordinator to support regional territories, training, and new store openings.

Delivered +25% in YoY sales results for Fusion Brands cosmetics and fragrances and commended for being a consistent sales producer. Successfully developed new business, expanded sales in existing retail accounts, and generated new revenue opportunities with Beauty.com, Skinstore.com, Gottschalks, Von Maur, and other leading clients. Represented Fusion Brands at promotional and marketing events attended by as many as 600 guests and featured speaker at Nordstrom Trend Show.

Key product specialist for many of the company’s most important western region retail accounts including Nordstrom, Sephora, and Ulta stores.