Amanda Wright Email & Phone Number

Manage LinkedIn, Facebook and Twitter accounts for family of six companies, developing strategic campaigns, building community, increase client reach and engagement, and support broader company marketing goals. Monitor and analyze social media performance across channels, derive actionable insights from metrics and marketing data, organically growing LinkedIn following by 210%. Working with different stakeholders across departments to design a wide variety of both print and digital collateral; content for social, brochures, presentations, internal communications needs, email campaigns, and video content. Manage website CMS activities including page creation/layout, website maintenance and on-page SEO. Work closely with 3rd party creative firm, overseeing the company's current website redesign. Analyze and report on google analytics (and other 3rd party analytic sites) to understand online digital experience across the website and digital advertising channels for campaigns. Responsible for reporting on marketing campaigns that promote a company and products, enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Marketing Manager (June 2020-November 2022)Marketing Coordinator (June 2018-June 2020) Marketing Assistant (June 2017-June 2018)Solely executing full event management effort for the healthcare industry's largest exhibitions; including the conceptualization, logistics, budgeting, promotions, operational management, and post-event reporting, lead generation, and analysis. Manage company event calendar throughout the year including all trade shows, speaking engagements, and quarterly all-employee meetings. Write, develop, design, and coordinate corporate-wide employee communications to over 3,000+ employees for several different departments including Human Resources and Innovation. Spearhead both internal and external communications for Inclusion and Diversity council, assisting in coordinating roundtable events, designing promotional graphics, project managing monthly video series, promoting internally through emails as well as externally when appropriate on social media. Communicate with multiple departments, consolidating ideas and direction, to design and write dynamic, compelling content for all sales materials including videos, webinars content, infographics, blog posts, pitch decks, and case studies to promote the company. Launched 5 brand designs, both internal and external, from brainstorming to inception. Designed logo, graphics, and materials to support. Spur effort for parent company to allocate resources to social media. Creating and establishing a template to be used across all 5 lines of business. Developed several social campaigns to engage employees organically growing the company's LinkedIn following by 149.68% in one year. Manage a PR agency, part-time copywriter, and two interns, to align marketing priorities, and coordinate press releases, articles, podcast recordings, and other media-related initiatives. Work with a digital ad agency to launch paid ads on Google, LinkedIn, and Facebook resulting in 7 captured leads.

-Organized team social events and trips for tournaments -Worked with other board members to promote the team across campus -Engage in social media and retention of returning players -Resulted in an 80% increase in Instagram followers in 7 months.-Planned and raised money through different events on-and-off campus

-Managed and maintained official company Facebook, Instagram and Twitter pages to facilitate interaction with customers -Designed and developed visual content and graphics for several marketing platforms including websites, promotions and posters-Informed customers of immediate news -Photographed company events for marketing initiatives-Resulted in a 106% increase in Instagram followers and a 253% increase inaverage photo likes.- Resulted in a 9% increase in page likes on Facebook and a 93% increase infollowers on Twitter.

-Devised and applied my own initiative to gain customer interaction for the 2016 Olympic promotion -Developed, planned and published tweets for all Twitter accounts in the South West Affiliate-Worked along side the American Heart Association Digital Strategies Team to promote, plan and publicize the events, key months, and social media initiatives. -Created visual content to be used for a various of campaigns -Wrote social media content, including but not limited to generating content, utilizing software to create videos, creating graphics. -Assisted with the development and design of marketing and support materials.-Helped with communications and public relations writing and planning for American Heart Association initiatives.

Managed business account relationships to help raise funds for breast cancer education and awareness.

Responsibilities included managing service for multiple tables and providing customer service at a professional and luxurious level.

In charge of a group of 30-40 children, creating day to day schedule from field games, arts and crafts, field trips and choreographing dances. Managed counselors in training and reported their success weekly.

Total set-up and take down of the field from game to game.Ran the 50/50 table; creating a fun environment for all those attending the game.Worked in the concession stand, the organization's main source of income.