Amanda Yee Email & Phone Number

• Direct and oversee daily email operations• Execute, build and deploy all email content, campaigns, and newsletters including Early Bird Books, a daily discount newsletter, to drive ebook revenue • Oversee extensive Q&A and end-to-end A/B testing for all email campaigns• Monitor email deliverability, engagement, overall list growth, and unsubscribes• Analyze KPIs and conversion metrics, and recommend shifts in strategy and direction• Collaborate with cross-functional teams on email design and brand direction• Manage relationship with SailThru (ESP) to maximize use of the platform’s features• Daily content production for all consumer-facing websites (The-Line-Up.com, ThePortalist.com, Murder-Mayhem.com, Alovesotrue.com, and ExploreTheArchive.com)

New York, Ny

New York, Ny

• Executed, implemented and managed comprehensive email campaign strategy to drive attendee revenue• Designed and created emails using Dreamweaver, HTML and Photoshop• Led the creation and implementation of new email marketing campaigns• Managed the day-to-day maintenance, updates and communications of event websites• Troubleshoot technical and delivery issues with corporate technology to maintain optimum UX• Oversaw and optimized social media strategy for conferences to increase brand visibility, web traffic and engagement

New York, Ny

• Devised and implemented marketing campaigns for home & decorating, cooking, health & fitness, and transportation titles• Website maintenance including adding new titles and information for consumers• Main contact with distributor handling title input and advance information for new books each season; providing publicity update; and updating production schedule and shipping changes

New York, Ny

• Solicited and scheduled author appearances at bookstores, wholesale clubs, conferences, and other appropriate venues• Worked closely with publicists to develop, execute and promote author tours• Managed events for the following imprints: Doubleday/Broadway, Clarkson Potter, Crown, Three Rivers Press, and Third Party Distributors including National Geographic, Rizzoli, Rugged Land, Shambhala, Steerforth Press, and Taunton Press

New York, Ny

• Developed and executed marketing, promotional and advertising plans for over 150 titles annually• Directed the marketing of trade books in: education/test prep, general business/management, personal finance & investing, and real estate. Increased revenue of 20% in education/test prep over prior year.• Provided marketing evaluations and sales estimates, as well as pricing, design, packaging, and positioning recommendations on development of new product

New York, Ny

• Managed direct mail promotions by researching mailing lists, gathering title information and working with freelancers and vendors to completion• Coordinated Convention Planning Meetings by compiling title lists and insuring the arrival of books and promotional materials • Managed ad schedule by reserving space, copywriting and designing ads