Amariah M. Email & Phone Number

• Manage multiple client accounts and marketing projects while supporting day to day client needs, communication and timeline management
• Lead campaign planning and strategy development across various client projects
• Craft impactful social media strategy and content while managing multiple Sprout Social accounts
• Execute and manage paid social media campaigns and organic social across client social channels
• Ideate creative and work with media buyer to execute geo-targeted digital online display campaigns
• Create copy and concept eye-catching, strategic creative designs across a variety of channels such as social media, email, online display and print

• Represented district in meetings led by the Gelesis Marketing Team and provided insights for nationwide brand marketing tactics and strategies

• Executed a product launch in an assigned territory for a new weight management therapy
• Organized, managed and tracked a geographic territory consisting of over 150+ accounts
• Created business objectives and implemented innovative strategies to generate sales growth
• Provided product education and support to healthcare providers and office staff in territory

• Led and managed projects, team meetings and timelines for a variety of Buick and GMC print, CRM, digital (OLA/OLV) and site executions
• Collaborated cross-functionally to ensure clear and accurate communication across all teams
• Evaluated and adjusted internal project processes as needed to help streamline production
• Upheld project management processes to ensure timely and accurate development of all creative executions

• Routed social media assets and copy through internal creative and account teams for 20+ clients and social accounts
• Organized and managed social plans, deadlines and budgets for social campaigns across Facebook, LinkedIn, Twitter and Snapchat
• Executed and monitored paid and organic social campaigns daily
• Crafted relevant, strategic and engaging content for multiple tactics, including social media placements, content marketing articles, blogs and websites
• Learned and applied best practices in social media channels, including new vehicles and tactics for both organic and paid placements
• Performed social listening, optimization, data analysis and reporting for all clients

• Helped manage multiple cross-channel projects for the GMC account
• Ensured projects were on time, on budget and exceeded client expectations
• Gained exposure to project team processes for asset management across channels such as broadcast, social, digital, print and catalogs
• Worked as an assistant liaison between client and internal teams
• Prepared account materials and kept notes at client and internal meetings

• Conducted market research using quantitative and qualitative techniques
• Studied data analytics and research to generate relevant insights
• Assisted with the writing of brand strategy for creative campaign
• Presented key insights and overarching marketing strategy to client in early campaign development

• Managed and made strategic recommendations for social platforms
• Organized, photographed, and conducted media outreach for company events
• Worked with health practitioners to create and edit blog posts
• Created MailChimp email blasts and built community connections through internal company outreach and wellness programs
• Designed promotional materials using Adobe Creative Suite

Michigan State University

• Led a team of account strategists while creating and managing campaign projects for assigned clients
• Assisted President with organizing qualitative and quantitative research methods
• Analyzed research, formed insights, and wrote strategic campaign content
• Presented our advertising campaign to a panel of judges to win the client businessAchievements:
• MSU AAF Presentation Team "Best Presenter" Award (2019)
• Second Place Campaign (2018) and Third Place Campaign (2019)

Michigan State University

• Assisted in departmental study focused on how media, entertainment, and character roles impact the perceptions of different audiences
• Watched, analyzed, and coded a variety of television programs and movies
• Research topic included vaccinations in entertainment

Michigan State University

• Assisted with brand outreach and communications
• Scheduled and conducted brand interviews/ Q&A's
• Created write up's and blog posts for the VIM Blog
• Communicated and collaborated with over 25 different teams

Michigan State University

• Planned and organized new member events
• Communicated and engaged with potential new members
• Attended weekly team council meetings to establish strengths, weaknesses, and goals

• Conducted market research/analysis to make strategic advertising and sales recommendations
• Provided creative marketing recommendations using Adobe Creative Suite
• Studied Google Analytics data to generate search engine optimization insights
• Worked with a team of web professionals and designers to help reformat website content and structure in WordPress

Michigan State University

• Assisted Professor in editing and grading assignments for MSU course
• Analyzed 24+ student submissions each week
• Corrected AP Style errors, grammar, punctuation, content issues

• Customer service & hospitality
• Time management
• Money handling skills
• Multitasking and teamwork skills

• Greeted/ assisted customers
• Initiated sales among customers and businesses
• Entered payments/ handled money
• Completed sales paperwork and work orders
• Scheduled deliveries for propane to houses and companies
• Filed tickets and paperwork for orders and deliveries

• Assisted our Vet and Vet Techs with daily medical tasks to support animal healthcare needs
• Ran routine heartworm tests, prepped blood work and kept accurate records of results
• Prepared medications and vaccinations for Veterinarian administration
• Assisted in prepping animals for surgeries, treatments and procedures
• Sanitized and prepared treatment rooms for animal examination

Bachelor Of Science, Advertising: Management And Media

Activities and Societies: American Advertising Federation (Account & Strategy Director), Harley-Davidson Great Lakes Campaign Challenge.

Transfer Student

Activities and Societies: Collegiate Softball • Softball scholarship recipient • 4.0 GPA • Dean's List • Phi Theta Kappa Honor Society