● Lead the development and execution of comprehensive marketing strategies for a leading organization in the Financial Services Industry.● Successfully launched multiple campaigns that increased brand visibility and engagement, resulting in lead generation.● Collaborated with cross-functional teams to develop creative concepts and marketing materials, ensuring consistent brand messaging across all channels.● Managed a team of designers, writers, and marketers, providing guidance and fostering a collaborative environment to drive project success.● Collaborate with key stakeholders to improve efficiency and effectiveness of marketing programs through the use of data and analytics.● Utilized data analytics and market research to identify customer insights and trends, leveraging them to refine marketing strategies and optimize campaign performance.● Oversaw the implementation of digital marketing initiatives, including social media advertising, email marketing, and SEO optimization resulting in an increase in website traffic.● Coordinated activities with project manager for SEO, LMS and CRM platforms.● Cultivated relationships with external partners, event sponsors and vendors, negotiating contracts and ensuring the delivery of high-quality services within budgetary constraints.● Conducted regular performance analysis and reporting, providing actionable insights to stakeholders and senior management.

● Spearheaded the development of impactful digital and print assets, such as engaging social media plans and posts, eye-catching weekly newsletters, creative design projects, and persuasive advertising materials.● Successfully planned and executed high-profile annual gala and training conferences, overseeing all aspects of logistics, attendee management, and seamless event operations for gatherings of 600+ participants.● Efficiently coordinated point of sale and merchandise requirements for the online ProShop, ensuring an optimized shopping experience for customers and driving revenue growth.● Played a key role in crafting compelling presentation materials using PowerPoint decks, facilitating effective communication and enhancing the company's professional image.● Demonstrated exceptional organizational and coordination skills in managing weekly online training webinars with insurance partners, fostering valuable collaborations and knowledge sharing within the industry.

● Stepped into an Executive leadership role as the Acting Marketing Director, overseeing all marketing initiatives for a leading organization in the Financial Services industry.● Developed and executed comprehensive marketing strategies that aligned with the company's objectives, resulting in an increase in overall revenue and lead generation.● Led a team of six marketing professionals, providing guidance, mentorship, and support to drive high-performance and collaboration.● Directed the planning and implementation of successful marketing campaigns, utilizing a multi-channel approach to reach target audiences and drive brand awareness.● Developed and maintained strong relationships with key stakeholders, including executive management, sales teams, sponsors and external partners, ensuring effective collaboration and alignment of marketing efforts.● Utilized market research and data analysis to identify customer trends and insights, guiding the development of targeted messaging and marketing campaigns.● Oversaw the creation and execution of compelling content across various platforms, including digital advertisements, social media, website, and email marketing, resulting in an increase in online engagement.● Successfully managed marketing budgets, optimizing spend to maximize ROI and achieve business objectives.● Conducted regular performance analysis and reporting, providing actionable insights and recommendations to senior management to drive continuous improvement.