Oversees program development and implementation of client accounts, including:• Developing strategic marketing programs, including message development, stakeholder engagement, creative campaign development, event planning, media relations, digital marketing, influencer marketing, content creation and analytics tracking. • Managing and collaborating with account team members and consultants to effectively deliver stellar program results to clients, including regular client… Show more Oversees program development and implementation of client accounts, including:• Developing strategic marketing programs, including message development, stakeholder engagement, creative campaign development, event planning, media relations, digital marketing, influencer marketing, content creation and analytics tracking. • Managing and collaborating with account team members and consultants to effectively deliver stellar program results to clients, including regular client communications, reporting and updates.• Assisting in the development and implementation of traditional media as well as digital/emerging technologies for public relations programming and influencer engagement.• Coordinating planning and logistics for client events including tradeshow and conference participation, farm and harvest tours, food professional education and training events, and influencer activations. Show less

• Oversaw all digital marketing efforts including social media, website, SEO, content strategy, recipe development and photography, email marketing and influencer marketing. Developed short-term and long-term digital strategies that increased engagement, web traffic and overall brand awareness, while also keeping Healthy Family Project in the forefront of the produce industry in digital marketing.• Worked in tandem with a team of five to plan, coordinate and execute annual turn-key… Show more • Oversaw all digital marketing efforts including social media, website, SEO, content strategy, recipe development and photography, email marketing and influencer marketing. Developed short-term and long-term digital strategies that increased engagement, web traffic and overall brand awareness, while also keeping Healthy Family Project in the forefront of the produce industry in digital marketing.• Worked in tandem with a team of five to plan, coordinate and execute annual turn-key promotional campaigns, which ran in more than 3,000 grocery stores across the country. Main campaign components included the production of in-store materials, sponsor sell-in, marketing, public relations, special events, website marketing and social media.• Built and maintained relationships with more than 50 fresh produce companies and like-minded brands, major grocery retail partners and national corporate partners.• Managed social media channels, including the development of social media and communication strategies and content; daily posting, monitoring and engagement; digital advertising; analytics and reporting; and design. • Developed the Power Your Lunchbox campaign, an all-digital campaign for back-to-school. The program included a dedicated microsite, social media, and traditional PR and blogger outreach. Power Your Lunchbox has been awarded a Marketing Excellence Award from Produce Business and the Best International Initiative for Marketing Fresh Produce to Children in 2019 from The Fresh Produce Consortium and Produce Business. • Managed the content strategy including all content and graphics for the Healthy Family Project Blog, recipe development and photography, video, infographics, e-books and recap reports.• Coordinated logistics for in-store events and trade shows, including planning annual reception for partners. Show less

Volunteer position with the Orlando chapter of the American Marketing Association. Over the last 4+ years, I've run communications for the chapter, including social media, website, e-newsletters and event planning. Elected as President-Elect in 2017 and served as President of the chapter in 2018-2019, where I oversaw the board of directors, event execution, P&L, membership, communications and our collegiate chapter at the University of Central Florida.

• Managed social media channels to build brand awareness and engage with consumers.• Coordinated public relations efforts, including writing of press releases and pitches to secure coverage, creating and maintaining media contact databases and editorial calendars, and tracking publicity.• Developed editorial content for the monthly newsletter, including article research and client interviews. • Assisted with building partnerships with national and local partners.• Trained and… Show more • Managed social media channels to build brand awareness and engage with consumers.• Coordinated public relations efforts, including writing of press releases and pitches to secure coverage, creating and maintaining media contact databases and editorial calendars, and tracking publicity.• Developed editorial content for the monthly newsletter, including article research and client interviews. • Assisted with building partnerships with national and local partners.• Trained and supervised student interns. Show less

Responsible for using social media to generate positive publicity for the company, creating and maintaining databases, writing press releases and pitch letters and brainstorming for advertising and marketing campaigns. Developed editorial content for the monthly newsletter, including research and client interviews. Assisted with building partnerships and the development/implementation of marketing programs.