• Developed and executed marketing strategies to boost brand visibility and market share, driving revenue growth.• Identified new business opportunities and fostered strategic partnerships to optimize distribution channels.• Managed product categories and analyzed market trends to maximize profitability.

• Developed and executed sales and marketing strategies for Al Biraiq products in KSA, ME & SA, leading to increased brand visibility and revenue growth.• Managed all sales channels and trademarking offers to drive business development and market expansion.• Collaborated with cross-functional teams to optimize product sales and enhance customer engagement. resulting in enhanced brand visibility and significant revenue growth.Managed diverse sales channels, including local and international modern trade partners such as Carrefour, Panda, Danube, Othaim, Sadhan, Lulu, Tamimi, and Spar, to drive business development and market expansion.

• Led brand and product teams to achieve marketing objectives for Lino and Vegta brands at Podravka Croatia.• Developed innovative strategies for brand and category building, resulting in increased market share and brand visibility.• Implemented successful marketing campaigns that led to a significant increase in brand awareness and customer engagement.

• Managed all Nestlé products in Khamis, Saudi Arabia, with a monthly turnover of over $26 million.• Developed strategic sales plans to drive revenue growth in the South region.• Led a high-performing sales team to consistently exceed sales targets.

• Led national sales efforts in Saudi Arabia, ensuring targets and KPIs were met for premium chocolate and wafer biscuits.• Developed market expansion strategies to increase distribution and market share in the region.• Built and maintained strong client relationships to foster loyalty and drive long-term partnerships.

• Led regional sales operations in Central Provence Riyadh, exceeding revenue targets by 20%.• Managed key accounts, securing long-term contracts and enhancing client satisfaction.• Developed and executed tailored sales strategies based on market analysis and customer preferences.

I have a diverse and progressive career path at Unilever, showcasing significant achievements across various roles. Territory Manager: Managed the second-largest distributor of Unilever, ensuring smooth operations and sales growth.Area Manager (Upper Sind): Oversaw territories from Hyderabad to Sukkur, driving regional market share and distributor performance.Area Manager (Karachi): Led the strategic growth and market penetration for Unilever products in Karachi, one of the largest urban markets.Project Manager: Successfully managed the launches of Brooke Bond soft packs and Lipton premix, contributing to brand visibility and sales acceleration.Assistant Trade Category Manager: Focused on category management and trade execution, driving effective promotions and market campaigns.Regional Operations Manager: Led the operations strategy for the region, optimizing supply chain efficiency, distributor alignment, and sales force effectiveness.