Head of Pricing & Revenues for Sony LIV

 Have worked on major genres' Product & Revenue Strategy – Hindi GEC, Hindi Movies & Hindi News; Currently in Star Sports  Plan and deliver Revenue Target of Cricket Portfolio of Star Sports Product Pricing of various Series/Events and Customer Strategy (includes Digital) Creating new monetization avenues for the assigned portfolio  Sports Genres/Properties constant evaluation in terms of Viewership & Advertising for Revenue Maximization Developing deep understanding of Sports Ecosystem to achieve the operational excellence Analyzing overall media environment, immediate competition in detail (Top Down & Bottom up both) Monitoring trends of markets, day parts, TG behavior etc regularly for the understanding of different genre and overall TV environment

 Devising Content & Programming Strategy for the channel Monitoring trends of markets, day parts, TG behavior etc regularly for the understanding of different genre and overall TV environment Campaign Media Planning & Programme Promotion Planning with a 360 degree approach Taking care of Channel Distribution – All India, includes Strategy formulations on markets, network & band selections Devising the overall on-air strategy including breaks, promos & commercials  Helping Editorial in managing FPC for the channel Suggesting new concepts to cater the audience needs and preferences Developing Brand Solutions by means of weekly analyses, case to case analyses, quarterly review, sales projections, revenue planning etc for Ad-Sales Conducting Research Studies on content, various on-screen elements, Brand & perception

 Working closely with Programming and Sales Teams to increase the Brand Equity in the market Analysing Zee News Network Channels along with their competition in their respective markets (using Media Software) Ideating, Planning & Implementing different campaigns of Zee News Exploring & implementing the branding opportunities on New Media platforms (Internet & Mobile) Tie-ups & Cross Promotions to increase the visibility of the brand. Introducing new concepts to increase Brand Visibility & Perception. Helping Sales Team by means of quarterly competitive review, sales projections etc.

 Providing Strategy Inputs to attain the Revenue objectives of the organization.  Working on Media Software (TAM) to analyse the market & competitors Analysis ETV Network (11 Channels) on weekly basis & preparing the reports Campaign Evaluations & Further strategy to generate more revenues Providing inputs & directions to the Sales/Marketing team