Amit Madan Email & Phone Number

Collegeville, Pa, Us

Collegeville, Pennsylvania, United States

▪ Trusted partner to Sales & Marketing Leadership to lead & execute Customer & Commercial Effectiveness Strategies and implement end-to-end solutions to deliver impactful customer engagement models.▪ Directed Sales Effectiveness initiatives encompassing Brand Segmentation, Targeting, Alignment, and Reporting to drive business growth in alignment with Brand Strategies.▪ Innovated and spearheaded new Go-to-Market models for Sales Force Optimization and re-deployment, challenging existing paradigms. ▪ Strategic Partner with Vaccines Leadership to lead Portfolio Prioritization to focus on must-win strategies to enabling multiple new launches in a short span of time.▪ Led evolution of Pharmacy Retail Channel across Vaccines Portfolio to develop and evolve end-to-end Commercial Effectiveness strategies, including GTM & Market Assessment strategies.▪ Strategic & analytical support on all the new vaccines launches including Comirnaty & Abrysvo. ▪ Provide strategic insights to the Leadership through analytics to enable effective decision making.▪ Led Sales Deployment initiatives to implement new models including Customer-Centric approaches in Retail.▪ Implemented a Digital Roadmap to provide better platforms for Performance tracking & Sales Force Execution dashboards, Pre-call plan, and Market Assessment tools.

Chesterbrook, Pennsylvania, United States

▪ Lead of Global Business Strategy & Analytics function across EMEA, APAC, & the North America markets that included managing a team of 6 highly talented personnel across the globe.▪ Accountable for Global Strategic Planning, Demand Generation Modeling, Portfolio Optimization, Product Launch readiness, Country-level Prioritization & Segmentation, and ROI on the Top Tier Markets in the world.▪ Responsible for Corporate & C-Level Scorecards, Investors Relations Report, Global Operating plan development and MBRs for the LT.▪ Led GTM initiatives across multiple countries to optimize portfolio & implement new strategies.

Fort Washington

- Led Sales Insights & Analytics function to provide strategic support to Leadership, develop & implement roadmap for new Sales Models through insights on Regional Market dynamics and identification of key influencers.- Supported 4 new product launches across Diabetes Portfolio by providing pre-launch insights & post-launch monitoring by through most important KPIs & metrics to ensure successful launches.- Seat on the table with LT to shape new bold initiatives such Differential Sales Deployment and Regional Market Archetypes development.- Key member of AZ Diabetes Leadership team and lead many cross-functional initiatives to develop strategic business plans.

- Strategic partner to Renal & ADHD BU to lead commercial analytics & SFE.- Co-led Integrated Insights Team by bringing cross-functional teams (Forecasting, Market Research & CI) together to provide 360 degrees view of the business on a periodic basis.- Led various strategic & analytics initiatives for Marketing Leadership to help manage resource allocation and effective decision making on A&P spending, through projects like multivariate analysis, samples & co-pay cards allocation/optimization, and ROI on marketing tactics.- Led Business Transformation to re-optimize Sales Force through P&L analysis.

M.S., Industrial Engineering

• Developed an Infrastructure Cost and Schedule Management Tool (Expert System) funded by University Transportation Center for Alabama.

B.S., Chemical And Bio Engineering

Masters, Applied Statistics