Amitava Chowdhury Email and Phone Number

Leading a Business of 130 Cr+ p.a. - working with 5 ASMs, 1 RCDM, 18 S.O.s & 100+ Frontline Sales Reps.Manage a 150+ Distributor Network with keen eye towards Topline Growth while delivering Cost efficiency from all aspects

1. Plan & Execute National GTM Plans for Scaling up Business & Distribution.2. Define the Channel Strategy for Retail, Wholesale & Rural - layout blueprint of Distribution Strategy3. Develop plans for improvement in Productivity Parameters & DSR+ISR Working4. Define overall guidelines of Distributor Management while ensuring competitive ROI for DBs

1. Planning, Strategizing & executing the Trade Marketing Activities for the Channels of MT, E-Commerce & Institution. Responsible for BTL Budget, Visibility, Vendor & 3P People Management.2. Played instrumental role in setting up system & process in the MT Team for better Forecasting, Cost Efficiency & 3P thru ‘put.3. Running Pilot Project of Artificial Intelligence Driven OSA, SOS & PromoTracking for MT Channel.4. Plan for NPD Launch in Personal Care & create Activation Elements – from designing to last mile execution.5. Drive Retailer Activation in line with Brand Activations & measure Promo effectivity.6. Design Field-Force Learning & Development modules in liaison with External Agency to improve their Productivity.7. Extracting max output from the Field Team through maximum utilization of DMS & SFA + Identifying the bottom performers, identify their Development needs & training them.

• Set, monitor and deliver key business and S&D objectives for Alternate Channels of South & West IndiaFind alternate SOGs post-Covid - 1. Expanded Distribution Network across all 5 Locations of INCS, all Railway Lines of West India, partner with unorthodox Channel partners like Liquor Stores, Baby Apparel Stores, Fruit & Veg Marts.2. Lead National Projects of NGOs & Local E-Retailer Platforms as a Test model.3. Transformation of AC Business - from Key Account Driven to S&D KPI Driven

• Set, monitor and deliver key business and S&D objectives for Alternate Channels of South India.• All India Best ASM Winner (BHAG Europe Trip Winner) for 2019.• Build efficiency in Trade Spends, bring down the Active Spends by 20% & guide the Channel towards better Bottomline.

• Set, monitor and deliver key business and S&D objectives for West Bengal & Odisha• All India Best ASM (BHAG Singapore Trip - 2018 & Goa Trip - 2017) Winner• Best ASM of North + East Region 2016

• Leading Sales & Distribution of North-East, Bihar, Jharkhand for all channels of Traditional Trade, Modern Trade & HoReCa.• Align with Regional Sales Manager & Trade Marketing on overall sales strategy.• Planning & Synchronizing with Field Marketing for successful execution at events.• Implementation and usage of Automation Software.

Established GTM, Managed Sales & Distribution of Traditional Trade business - Kolkata, Siliguri, Bhubaneswar, Gangtok

• Managed Sales & Distribution for Traditional Trade – Kolkata, North 24 Parganas, Hooghly etc.• Handling and recruiting Distributors, Rural Stockists. Handling and training Front line Sales Team & Team Leaders