Ashley Kincaid Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Washington D.C. Metro Area

Directed strategic planning and translated strategic priorities into annual operating plan with clear objectives and key benchmarks.Led implementation of operating plan, including overseeing program/product development, implementation, and expansion.Oversaw brand development (messaging strategy and visual identity). Featured in Brand Architecture (book), “Insights” (blog), and national webinars as leading example of strategic branding.Developed the annual budget, managed resources within those budget guidelines, and fundraised to secure necessary resources to underwrite the budget.Orchestrated human capital strategy including defining team structure, talent acquisition and retention efforts, and employment and administrative policies for all organizational functions. Established and maintained strategic partnerships with national, state, and local stakeholders to extend impact through collaborative, mutually beneficial initiatives.

Arlington, Va

Spearheaded strategic planning process to reevaluate value proposition.Led organizational transformation by introducing new business models, greatly improving value proposition while also expanding market opportunity and visibility.Streamlined business processes to reduce overhead and improve marketing initiatives. Managed core functions in Administration, Communications/Marketing, Program Development and Delivery, and Finance/HR. Devised annual operations plan, budget, and performance management.

Developed and implemented the internal and external communication strategies for the acquisition and merger of three education associations with a total membership of more than 50,000 people.Acted as project manager organizing staff and managing the larger body of work for a number of initiatives, including identifying, researching, and developing new programs and products.Coordinated the annual release of data from the PDK International/Gallup poll on education. Coverage included front page of USA Today, CNN.com, The Washington Post, and Education Week. Facilitated annual $550K member recruitment campaign.Guest lecturer for introductory public relations course at Indiana University.

Executive Coaching and Culture Development – Led clients in team-building and self-discovery exercises to develop skills central to a performance culture, such as collaborative leadership, participatory problem-solving, active listening, and conflict resolution.Organizational Design and Change Management – Audited current organizational structures and processes to assess strengths and weaknesses and helped establish model that resulted in increased efficiency and employee job satisfaction. Provided guidance on assessing readiness for change and communications strategy for announcing transformation.Organizational Leadership and Gender Equality – - Audited client leadership trainings to assess effectiveness and applicability to their specific organizational context. Provided specific recommendations for aligning trainings to the work. - Guest lecturer at University of Texas at Austin leading sessions on issues of gender and leadership, including leadership identity, equity, and inclusion.Employee/Volunteer Engagement – Conducted analysis using qualitative and quantitative research methods to better understand employee/volunteers’ experiences and provided specific recommendations for fostering identification among employees/volunteers to increase retention and engagement.

Ma, Communication Studies / Organizational Communication

Activities and Societies: Awards:2006-2007 Outstanding Teaching Assistant for Dept. of Communication Studies; 2005 American Red Cross Good.

Ba, Communication Studies / Organizational Communication

Activities and Societies: Sigma Sigma Sigma