Amy Smith Email & Phone Number

Washington, Dc

Sole practitioner/trusted advisor to senior executives representing a diverse client base typically contracting for multiple services across core competency areas. Sample engagements include:PRINCE WILLIAM COUNTY, VA - DEPARTMENT OF INFORMATION TECHNOLOGY Currently serve as a trusted advisor to the CIO on special projects, as an outsourced PIO, and lead for Phase II of Digital Prince William. Examples of prior assignments include:• WEBSITE REDESIGN – Information architect, digital content/editorial lead, best practices, UX, testing, analytics, search engine optimization and training consultant for redesign of Virginia’s second-largest county’s website pwcva.gov. Key performance metrics post-launch include exponentially higher levels of user engagement largely driven by easy, one-click access from the homepage to top content, new information directories and highly-tuned search results. • TECHNOLOGY INCLUSION INITIATIVE (TII) – Worked directly with the CIO to develop internal and external messaging strategy and related collateral for this initiative addressing Countywide Internet access, affordability and technology literacy. DC HEALTH BENEFIT EXCHANGE AUTHORITYDigital content/UX consultant for DC Health Link v.2.0 – the District’s health insurance marketplace created to support the Affordable Care Act’s goals to increase private health insurance and Medicaid enrollment. Responsible for writing/editing all website, application, and customer outreach content through a rapid transition to open source and the cloud via agile delivery model. Member of the strategy team for v.2.0 redesign. Wrote the winning nomination for the 2016 Amazon Web Services (AWS) City on a Cloud Innovation Challenge. Currently delivering editorial/UI consulting services in support of 2020 open enrollment.

Enterprise Group (Eg) - Technology Services (Ts)

HP Technology Services delivers professional, support and consulting services around the Enterprise Group’s server, storage, networking and converged infrastructure product lines and as stand-alone, trusted advisor engagements. Emphasis areas include IT strategy and transformation, cloud computing, big data, mobility, converged data center and educational/training services.• Guided a national, geographically dispersed direct sales team representing a portfolio of over 100 distinct hardware support service offerings, managed services, data center consulting services as well as turnkey data center design/build via EYP Mission Critical Facilities (at the time, an HPE subsidiary) to achieve a $100M+ annual quota. Quota attainment required close collaboration and cross-selling with hardware sales, inside sales, channel sales partners, and many other internal teams. • Team achieved highest attach and penetration rates in the U.S. for FY 2014 including retiring 140+ percent of annual consulting quota in 8 months. Highest attach and penetration rates in the U.S. for FY 2013 driven by 120 percent proactive care sales, 121 percent consulting sales and 6,872 percent personal systems/managed services support sales. • Spearheaded hiring, training and mentoring a new team of entry-level sales support specialists to identify new opportunities based on publicly available capital spend plans, and manage inside sales and smaller deals which resulted in a healthier salesforce.com pipeline/closure rate and enabled the sales team to spend more customer-facing time with support specialists eventually graduating to field sales roles. • Developed unique approach for leveraging salesforce.com data that increased pipeline and sales, enhanced forecasting accuracy, as well as how quota was allotted and attained. • On a shoe-string budget, partnered with marketing to deliver a compelling campaign that made the phone ring and fueled sales.

Enterprise Group (Eg) - Technology Services (Ts)

• Led cross-functional teams that include sales, subject matter experts, delivery, contracts/legal, finance, proposal managers and approval resources to shape and respond to opportunities, lead response and oral interview strategies and secure wins. • Led U.S. state and local government and higher education pursuit/capture, and select federal and commercial pursuit/capture engagements. Specialized role dedicated to growing HPE’s data center consulting, professional engineering, turnkey design/build, commissioning and energy/sustainability practice. • Spearheaded the development of prepackaged consulting service offerings for point-of-entry sales which nearly eliminated internal approvals, exponentially increased sales and the salesforce.com pipeline. • Conceived of and then collaborated with business leaders, the proposal center and the development team to standup a central data repository for government proposals that substantially increased quality of submissions, reduced prep time and drove win rates that are above and beyond industry norms. • Achieved 63 percent win rate in FY2012. Achieved 52 percent win rate in FY2011 and earned merit salary increase as top performer.

United States

• Supported VP/C-level sales strategy and enablement initiatives for a publicly-traded global, test, measurement and optical networking company. • Developed messaging to clarify value propositions for complex portfolio, support FY business plans and achieve buy-in from global sales team/VAR partners for meeting highly ambitious sales goals. • Delivered measurable increases in revenue, market share, visibility, and employee satisfaction for this repeat, satisfied client.

United States

• Led sales, marketing and communications initiatives for a hybrid consulting firm focused on the intersection of facilities and IT, and new applications for technologies such as BIM, GIS, 3D Laser Scanning, IWMS, energy and EAM solutions. • Built federal practice area from scratch securing 4 IDIQ subcontracts valued at $63M - U.S. Department of Veterans Affairs, U.S. General Services Administration (2) and the Smithsonian. • Billable strategic consultant to Autodesk. • Managed internal research staff, external public relations and public affairs consultants. • Increased revenue nearly 50 percent.

Sole practitioner/trusted advisor to senior executives representing a diverse client base typically contracting for multiple services across core competency areas. Sample client assignments include:CRIME & COUNTERTERRORISM BIG DATA SOFTWARE COMPANYBusiness strategy consultant for venture-backed company leading competitive intelligence, sales enablement, marketing, media, analyst and customer outreach strategies to drive sales growth. • Exponential Market Share Increase - established the client as the national leader for state and local law enforcement data mining programs. Client’s deployment base grew from 30 to over 1600 distinct law enforcement agencies including 4 of the nation’s 5 largest cities and local, regional and statewide deployments across 21 states. • Effective Sales Enablement - developed first product primers and case studies resulting in immediate up-sells to existing customers and heightened interest among prospects. • Media & Analyst Recognition - routinely secured favorable national, state and local media coverage (print/radio/television/internet) and favorable analyst coverage (IDC, Gartner, Forrester). • Government Relations Results - Secured $6M federal earmark to fund customer deployment.SOCIAL SEARCH, RELATIONSHIP & CONTENT ANALYSIS INTERNET STARTUP Detailed market analysis/business model development for a social engagement platform. Google+ (debuted later) incorporates many of the ideas that informed the technology and business strategy.INTERNET SERVICE PROVIDERMarketing and public relations messaging to support international ISP’s transition from B2C to B2B focus including support for product launches and partnerships in the Americas, Europe and Southeast Asia.CORPORATE PHILANTHROPY VENTURE-BACKED SaaS COMPANYMedia and analyst relations strategy to support business growth objectives. Achieved extensive media coverage that contributed to customer acquisition and displacing established incumbent. .

Achieved strong brand recognition and extensive favorable media coverage for venture-backed e-commerce platform dedicated to Enterprise IT. Built and leveraged partnerships with CMP Media, Emap Communications and ZDNet to help customers such as Cisco, Siemens, AT&T and Nortel increase awareness and expand their customer base.

Atlanta, Ga/Raleigh, Nc/Ann Arbor, Mi

Significantly increased revenues. Key verticals included: public/private higher education and K-12, science, government and historic preservation. Organized strategic planning for regional expansion into new markets including ownership transition strategy. Directed opportunity identification, engagement, RFP/RFQ, teaming, interview and capture strategies; hired, trained and managed support staff. Secured multiple new design and renovation projects with universities in the state and throughout the Southeast. Most significant win: $100M IDIQ contract with the Centers for Disease Control.

Greater Atlanta Area

More than doubled revenues. Key verticals included: public/private higher education and K-12, government, corporate and religious. Reorganized business development and marketing operations; directed opportunity engagement, RFP/RFQ, teaming and capture strategies; hired, trained and managed support staff. Significant wins achieved within each vertical including Nortel, GE and multiple new design and renovation contracts with the Georgia Board of Regents.

Washington D.C. Metro Area

More than doubled revenues. Key verticals included: government, public/private education and K-12, transportation infrastructure and historic preservation. Most significant win: lead designer, Parsons Brinkerhoff team, $2.5B Woodrow Wilson Bridge (VDOT, MSHA).

Athens, Georgia Area

Developed real estate investment strategy for internationally recognized music industry clientele.