Amy Chen

Amy Chen Email and Phone Number

CEO at Shanghai AURA Industrial Co., Ltd. @
Amy Chen's Location
Changning District, Shanghai, China, China
About Amy Chen

Amy has 15+ years of strategic marketing and management experience across multi-national corporations including OgilvyOne, Far EasTone Telecommunications Taiwan, among others. Her expertise includes brand positioning, strategic planning, full-spectrum offline and online marketing, database marketing and CRM. Amy has been invited to share her experiences and opinions in many marketing events, including one of the most famous international festivals of creativity - Spikes Asia 2016. In 2018, Amy gathered fashion resources and marketing experience, and established a casual luxury pet lifestyle brand- Pawky House. One of the dog leashes obtained national patent certification, and took this opportunity to enter the pet industry.

Amy Chen's Current Company Details
Shanghai AURA industrial co., ltd.

Shanghai Aura Industrial Co., Ltd.

CEO at Shanghai AURA Industrial Co., Ltd.
Amy Chen Work Experience Details
  • Shanghai Aura Industrial Co., Ltd.
    General Manager
    Shanghai Aura Industrial Co., Ltd. Oct 2018 - Present
    Shanghai City, China
    Establish a private brand R & D center team to extend the Group's own advantages and create four private brands targeting different customer groups, product attributes, and product segments, including product naming, brand positioning, value proposition, pricing, product composition strategy, products development ... and other complete brand development. Product categories include pet leashes, collars, harness, toys, chews, snacks, and clothing, etc.In August 2019, the official launch of the four private labels in one of the world's largest pet show-Shanghai Pet Fair ASIA http://www.shanghaiwow.com/news/detail/id/10921 (one of). Getting popular with many domestic major pet agents, and expanded overseas markets to set up an international perspective for private labels.- Professional training solution- KUMFI COMFY www.kumficomfy.com- Spoil Cat in every way- Pika Poo www.pika-poo.com- Chewing party for dogs- Dirty Bones www.dtbones.com- Casual luxury pet lifestyle- Pawky House www.pawkyhouse.com
  • Jump Mary Co., Ltd
    Founder & Ceo
    Jump Mary Co., Ltd Jul 2017 - Oct 2018
    Shanghai, China
    Established casual luxury pet lifestyle brand- Pawky House www.pawkyhouse.comLead the team to develop pet products with both value and function based on their own pet breeding tastes and according to the pet market research feedback. One of the dog leashes has been approved by the national practical patent.Received reports from well-known international fashion media Vogue and Elle upon listing, and was invited to participate in online and offline activities of original design brands.Acquired by Pet Industry Group in October 2018. www.jump-mary.com; www.pawkyhouse.com
  • Bowhead Technology
    Co-Founder & Commercial Lead
    Bowhead Technology Apr 2015 - Mar 2017
  • Freelancing Consultant
    Freelancing Consultant
    Freelancing Consultant Jan 2012 - Mar 2015
    - Integrated marketing services for enterprises who attempt to explore China market, including industry market analysis, strategic consulting, planning, promotion schemes and media buying- Help clients to get professional market information and provide practical strategy to achieve the marketing or sales goal- Clients list including international big brands, such as online learning, fitness & health, 3C hi-tech, FMCG…
  • Sinousa
    Marketing Director
    Sinousa Mar 2011 - Dec 2011
    Beijing City, China
  • Fleet Entertainment Group
    Director Of Interactive Marketing
    Fleet Entertainment Group Oct 2010 - Mar 2011
    Beijing City, China
  • Fareastone Telecom
    Assistant Manager
    Fareastone Telecom Jun 2005 - Jun 2009
    Taipei City, Taiwan
  • French Surfgold Pte Ltd
    Senior Sales Manager
    French Surfgold Pte Ltd Aug 2003 - Dec 2004
    Taipei City, Taiwan
  • Ogilvyone Worldwide
    Account Manager
    Ogilvyone Worldwide Jan 2000 - Jul 2003
    Taipei City, Taiwan

Amy Chen Skills

Microsoft Office Management Microsoft Excel Leadership Microsoft Word Powerpoint Process Improvement Project Management Marketing Strategy Marketing Marketing Communications Crm Direct Marketing Telecommunications Telemarketing Database Marketing Strategic Planning Business Strategy

Amy Chen Education Details

Frequently Asked Questions about Amy Chen

What company does Amy Chen work for?

Amy Chen works for Shanghai Aura Industrial Co., Ltd.

What is Amy Chen's role at the current company?

Amy Chen's current role is CEO at Shanghai AURA Industrial Co., Ltd..

What schools did Amy Chen attend?

Amy Chen attended Fu Jen Catholic University.

What skills is Amy Chen known for?

Amy Chen has skills like Microsoft Office, Management, Microsoft Excel, Leadership, Microsoft Word, Powerpoint, Process Improvement, Project Management, Marketing Strategy, Marketing, Marketing Communications, Crm.

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    1 (408) 9XXXXXXX

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