▸ Established the company’s first regional marketing hub, building and leading a team of ten marketing and sales professionals, implementing effective operational processes, and fostering a collaborative, results-driven culture ▸ Exceeded regional revenue targets by developing and executing innovative, comprehensive marketing strategies tailored to each property’s distinct audience and unique market dynamics▸ Collaborated with external consultants to design a comprehensive measurement framework for a multi-million dollar renovation project, including quantitative research, social listening, NPS tracking, and financial analysis▸ Provided strategic oversight of P&L performance, actively reforecasting and adjusting strategies to ensure budgets met or exceeded targets.▸ Developed and delivered comprehensive reports to the global executive team, highlighting KPIs, successes, and areas for improvement to influence strategic decision-making

▸ Transformed the marketing strategy to a digital-first approach, halting a multi-year decline in business performance in the first year▸ Increased online revenue by optimizing the website, enhancing user experience, and strategically adjusting the sales funnel to reduce drop-off rates and increase conversion rates, resulting in more efficient customer acquisition and retention▸ Led comprehensive rebrand of the amusement park for the 175th Anniversary, resulting in a 150% increase in earned media coverage year-over-year, including national coverage