I am a highly creative individual who has 2 and a half years of marketing experience. Having a natural eye for design has helped me to curate polished campaign content for both print and digital channels. Previous roles have seen me excel in briefing agencies, executing campaigns and managing digital marketing channels via CMS and social media. I am a diverse individual who is strong in art direction, copywriting and brand management.Being part of KFC UK and Ireland’s omnichannel team has given me experience in delivering national campaigns. I am experienced in working to a critical path with partner agencies, such as ITG, or an internal graphic designer, to bring campaigns to life. Most recently, I was involved with KFC UK and Ireland's ‘Believe’ campaign, which was the start of their new brand direction. I managed the rollout of this for their website, in-restaurant radio and app store profiles. This was an end-to-end process, from briefing graphic designers on creative assets to implementation of the tease and reveal phases via uploading to the CMS. The Marketing Operations department has given me experience in working cross-functionally with key stakeholders such as Brand, Operations and Corporate Affairs teams. My first role in website and communications management heavily involved digital marketing. My responsibilities included running social media, reviewing Google Analytics, writing engaging website news articles/newsletters, managing SEO, producing publications, creating graphic design content and assisting with event planning. I used WordPress, InDesign, Canva, Photoshop and Illustrator regularly to produce eye-catching digital and print content.I have won awards for my creative work, such as a D&AD New Blood pencil for a copy-based Burger King Campaign called ‘Burgers Without Secrets’. Additionally, the Creative Advertising lecturers at the University of Lincoln awarded me Campaign of the Year in 2020 and Best Craft Copy in 2021. Nestlé awarded me a week’s paid work experience in their head office based on my national competition entry for a coffee product design and marketing campaign.If you would like to know more about my experience, please contact me via amycooper.marketing@gmail.com.