In my current role, I provide strategic leadership and direction to the team to develop various external materials, such as videos, photography, print, website content, social media, paid advertising, mailings, media relations, press releases, and email communications for prospective students, donors, and alumni. I made several key contributions including:• Directed the implementation of long-term marketing and communication strategies to enhance the university's image, achieving a significant increase in first-choice selection from 28% to 71%.• Developed strategic internal communications strategy, resulting in a 56% average email open rate.• Boosted email open rates by 34%, drove event attendance, and grew social media following through strategic communication planning and execution for alumni, including implementing successful A/B testing strategies to optimize email engagement.• Transformed alumni/donor events from a loss into a 166% .profit.• Conducted a feasibility analysis to evaluate the alumni and donor pool for a proposed $69,825,000 capital fundraising drive. • Spearheaded the necessity for a 300% enhancement by educating and persuading the administration of profitability, boosting the advertising campaign.• Strengthened budget allocation and technological resources to attract consumers, leading to the integration of updated CRM management software, and enhancing communication efficiency and responsiveness.• Actively participated in a national training session and contributed to the ECU Strategic Planning Committee to create objectives and key performance indicators for the university. • Spearheaded the necessity for a 300% enhancement by educating and persuading the administration of profitability, boosting the advertising campaign twofold at Metro Transit through forging solid partnerships with local media and merchants.