Amy Hurtado Email & Phone Number

Essex, Connecticut, United States

Norwalk, Ct

Strategic planning, creative input and hands on execution of marketing initiatives for 16 specialty healthcare media brands. Develop and implement marketing objectives inclusive of omni channel tactics focused on brand value positioning, content marketing and user journeys to drive results. Consistently analyzing and optimizing campaigns to gain insights and track KPI’s and ROI. Team player in integrating new processes and efficiencies within the organization.

Norwalk Ct

Define and implement B2B and B2C marketing strategy and tactics to drive awareness, engagement and lead generation for a variety of healthcare and industry science media brands. Creative collaboration, brief development, content creation, and media planning with hands on implementation focused on conveying the various brands value propositions and core benefits.

Enfield, Ct

Strategy and management of the US membership and engagement of LEGO Club and LEGO Life through multi-channel marketing initiatives. Developed and implemented the marketing strategy of a new digital app including; market sell in, media plan and optimization, budget management, analytics, and content creation. Transitioned the US market from a traditional print and web interaction with a high affinity demographic, to integrating the digital platform through effective content, reporting, and communication. A collaborative, energetic work style with a consumer focus that drives results.

Enfield, Ct

Managed production and implementation of marketing initiatives for internal customers at all levels of the organization. Lead from brainstorm thru to delivery with savvy project management, budgeting and communication skills. Projects ranged from direct mail, Inserts, POS displays, ad specialties and event materials. Responsible for brand guidelines and legal requirements on all materials.

A diverse position in a non-profit organization to manage a member service team and support marketing initiatives thru print and digital media. With an expertise in print procurement, direct mail, and project management, my skills were utilized on high profile projects including; website redesign, digital magazine conversion, app development, contract negotiations, and budgeting.

Bfa, Fine Arts, Emphasis In Marketing

Associates In Fine Arts, Graphic Design