Amy Johnson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

As the Sustainability Advisor and Specialist for Supermodel and Activist Amber Valletta, I am tasked with organizing, strategizing, and executing Amber's brand in fashion and sustainability. I work closely with Amber and her team to increase her influence through thought leadership, strategic partnerships, creative content creation, specialty projects, and new business. Most recently, I oversee Amber’s sustainable collaboration with Karl Lagerfeld (S/S 2021 - S/S 2024 Capsule Collections). I work in partnership with the global KL team across multiple departments on design, product development, responsible sourcing, sustainable materials and supplier certifications, social impact, production, marketing, communications, and innovative ideas. Working cross-functionally enables me to develop impactful and responsible communication narratives and strategies for each collection. It's been during my tenure working with Amber that she became the Sustainability Ambassador for Karl Lagerfeld in 2021, Sustainability Ambassador to FIT 2021, the first Contributing Sustainability Editor for British Vogue 2019, and became an advisor to multiple non-profits, including The Environmental Media Association, Nest, New Standard Institute and Remake.

Los Angeles, California, United States

In 2010, fashion icon and actress Amber Valletta asked me to develop her brand and career beyond modeling and acting. I developed a new direction for Amber's brand that was grounded in her Core Values, including Sustainability, Innovation, Creativity, Collaboration, Awareness, Responsibility, and her love of fashion. This brand strategy resulted in launching her first entrepreneurial venture, an online store called Master & Muse by Amber Valletta, in partnership with international retailer yoox.com. Master & Muse was a fashion and lifestyle platform for five seasons and one of the first e-commerce stores that sold fashion and accessories that were responsibly made. During my leadership there, this project brought increased visibility to 50+ sustainable brands, doubling revenue each season. I managed vetting systems; vendor and supplier compliance; budgets; timelines; deliverables, and vendor contacts. I project-managed collaborations with designers and strategic partnerships. I managed freelancers and staff. My responsibilities included using my influential communication skills to produce creative content and write brand communications which saw our engaged audience more than double with a steady 45% open rate. I wrote speeches and articles and helped Amber strategize her thought leadership to become the keynote speaker at the Sustainable Brands Conference in 2015 and the Copenhagen Fashion Summit host for three years - 2016, 2017, and 2018.

Amsterdam, North Holland, Netherlands

Developed and wrote the sustainability narrative for Karl Cares and the Karl Lagerfeld brand to meet their commitments as signatories to the 2019 Fashion Pact, including setting science-based targets to act against global warming, restore biodiversity, and protect the oceans. Sustainability Expert on the KL cross-functional Sustainability team. Wrote communications, product descriptions, and press releases for the collaborations between KL and Amber Valletta.I write communications related to the KARL LAGERFELD Sustainability Ambassador, Amber Valletta, and her collaborations with the brand (2021-2023). These communications include Press Releases, Website content, Video scripts, Q&As, and related materials.

Greater Los Angeles Area

Collaborated with Fashion Icon and Activist, Amber Valletta to establish a creative content studio in Los Angeles.During this time, I produced a series of 4 short films for Lexus and Lexus' L-Studio.com called "Driving Fashion Forward" about the environmental and social problems in the fashion industryOther credits include:• Produced PSA for 2014 Fashion Revolution Day• Producer on "Reinventing Power" for the Sierra Club• In Development: Script and Concept "The Changing Room" in partnership with The Copenhagen Fashion Summit.

Los Angeles, California, United States

I was hired by Two-time Emmy-nominated Producer and N.Y. Times Best Selling Publisher, Jacquie Jordan to help her assess her brand engagement and develop Guestpert Academy, an online program for new customer acquisition. Developed and created new product offerings online called Reality Bites, Bite Back, a marketing and visibility Program. I co-wrote her Ted Talk on Gen X Needs a New Branding. Established current and potential client assessments to better engage and meet client needs.

Greater Los Angeles Area

Launchpad Leadership is an innovated business program for middle school students that inspires and encourages entrepreneurship, career exploration and business acumen through the lens of social emotional learning and positive psychology. My role within the company was to develop a branding and marketing strategy for the Educational Program for Los Angeles schools and summer programs. I advised on curriculum updates to make the business programs reflect market values and needs such as sustainability and social responsibility. I designed and executed a go to market strategy for the product and developed relationships with individual partner schools to offer the curriculum to their student body and community.Unfortunately, investors in China decided to pivot the business before any programs were launched. They decided to focus on Social Emotional Learning in China, where the founder is based, thereby closing the LA Office.

Venice, California

A modern design studio and store on Abbot Kinney in Venice, CA. Clients included Jaguar Cars, the Ford Motor Company, Dave Grohl/Foo Fighters and Martin Katz Jewelers, Along Came Mary Productions.

Los Angeles, Ca

Responsible for production planning, development and acquisition of feature films for New Line Cinema and Fine Line Features.• Developed and produced feature films including LOVE!VALOR!COMPASSION!; Mother Night; Mi Familia, The Grass Harp and Pie in the Sky• Acquired films in all phases of production including negative pick ups and co-productions.• Instrumental in the acquisition of Academy Award winning move SHINE starring Geoffrey Rush from Sundance Film Festival• Represented Fine Line Features and New Line Cinema at Cannes Film Festival, Telluride, Toronto and Sundance Film Festivals. • Oversaw budgets of feature films ranging from $1.5- $15 million• Oversaw marketing and sales materials for acquired and produced feature films and videos.• Voted Top 100 people to know in Hollywood (Fade-In Magazine 1997)• Featured in LA Magazine article The New Noir, 1996

Bachelor Of Science (B.S.), Communication And Media Studies

Certificate Of Achievement, Sdg Academy And Sustainable Development: Post Capitalist Order

Education record