Amy Webber Email and Phone Number

Providing strategic direction, counsel and support for the digital video ideation, development, execution, and post-production services. Including but not limited to: product launches, brand stories, celebrity collaborations, and production education videos.• Guide digital video development for global brands including Ralph Lauren, Nudestix, Hidden Valley Ranch, and Virtue Labs• Provide creative and video services for celebrity and other high profile campaigns• Compiled video from multiple sources to create comprehensive brand story videos for multiple brands• Successfully started and continue to build Paideia Media into a recognized leader in video content creation in the digital space

Conceptualized, produced, directed and oversaw all women’s lifestyle programming for E! Online including the E! Style Collective, Branded and Native content, and extension pieces for E! News. • Developed, built, and supervised the digital video team of 20 people including producers, editors, and video crew• Developed all digital protocols for shooting and editing standards, legal protocols, social media protocols, internal review process, and all digital branded content protocols for both the LA and NYC offices • Regularly managed production budgets for multi-million dollar global branded campaigns with partners such as Stella Artois• Redefined the visuals and voice of content for digital video for E! Online • Successfully sold pilots for E! Original Digital Lifestyle Programming, and aided in overseeing talent development in the digital space, namely, Morgan Stewart• Ideated, Directed, Produced, and Oversaw Post for Journey Of A Dress with Stella Artois- E!’s first Branded Digital Video campaign to hit over a million views in 24hrs

Oversaw all lifestyle programming for POPSUGAR’s popular nightly television show, POPSUGAR Now. Built the Branded and Native Content Team that set the bar for branded video content in the digital space.• Played a pivotal role in creating and building the Digital Branded and Native Content Team • Grew and trained the digital video team in tandem with the growth of the department• Helped create and solidify the popular POPSUGAR look for digital video• Conceptualized, shaped programming directive and oversaw all Lifestyle Programming for POPSUGAR’S nightly television show, POPSUGAR Now • Created, directed, and produced multiple lifestyle segments that regularly broke the 1 million views mark in under 3 days, with many being picked up by other online outlets for global brands including Levis, Pantene, Target, Jell-O, and Walgreens• Created the Original Photography Program which helped to create full service photography, video B-Roll, and GIF packages offered to brands to help further the reach and impact of their content initiatives

Launched the re-boot of beloved daytime television show, Home & Family, for the Hallmark Channel and conceptualized and produced content that resulted in multiple Daytime Emmy nominations. • Conceptualized and co-Executive Produced all theme shows and themed series for Seasons 1 & 2.• Produced Hallmark’s first prime-time special, A Home & Family Wedding. A 2-hour Primetime special that included 200 guests of the Bride & Groom and included over $300,000 in merchandise and services, all of which were secured in trade, from global brands including David Meister, JW Marriot, and David’s Bridal• Launched and oversaw the social media content for Seasons 1 and 2• Trained and developed a team of junior Producers

Oversaw the West Coast Reporting teams for breaking news and continuing content. Ideated and executed evergreen content as well as orchestrated breaking news coverage amongst our team of reporters, while also breaking news myself. • Coordinated all efforts with the East Coast and International Teams for breaking news and evergreen content creation • Conducted the final interview with Brittany Murphy which became In Touch’s highest selling issue of 2009• Conducted hundreds of celebrity interviews while on the Red Carpet, at major Awards Shows including the Oscars, Grammys and Emmys, press junkets, and one-on-one exclusives and broke news through my back-reporting journalistic efforts for weekly cover stories and cover chips

Writing for international publications of many of the world's top fashion and lifestyle magazines including Vogue, Marie Claire, Cosmopolitan, Glamour, Ray Li and Men's Uno. Overseeing a group of 15 copy writers and interns and editing their work.

Working with survivors of the Holocaust in the Office of Survivor Affairs.