Amy Carr Email & Phone Number

Tampa, FL, US

Allentown, PA, US

Allentown, PA, US

Miami, Florida, US

Miami, Florida, US

Austin, TX, US

Tampa, FL, US

• Lead a team of seven to develop and execute on marketing plans to meet product and sales goals
• Assume primary marketing budget investment responsibility, make decisions on the effective marketing mix, and work toward explicit goals, chief among them are KPIs centered on pipeline creation
• Provide executive level briefings on how our individual products are being supported throughout the marketing chain and report on outcomes achieved
• Maintain relationships with key product and sales leadership to ensure relevance of campaign development to both groups

Tampa, FL, US

• Lead a team of seven to achieve the goals of Market Development in support of the North America sales team, including Land, Expand, Account Management, and Distribution
• Collaborate with the Solutions Marketing and Digital Marketing teams to develop the marketing strategy to support the sales goals for the Land and Expand sales teams
• Work with other members of the Marketing Leadership Team and the Revenue Leadership Team to ensure sales and marketing stay aligned and the goals of each continue to be met
• Mentor younger members of the team on marketing best practices, internal processes, and more to enable them to best perform their job functions
• Provide reporting to sales leadership on campaign performance and overall marketing efforts

Tampa, FL, US

• Helped reshape and solidify the relationship between Sales and Marketing
• Managed the day-to-day priorities of the three-person Market Development New Sales team
• Provide marketing support to four North America new sales teams, the revenue enablement team, sales engineering team, and Community tradeshow team
• Developed quarterly and annual plans and budget for supported sales and community teams
• Developed campaigns and marketing tactics to move prospects further down the sales funnel
• Reported on campaign performance and overall marketing lead gen efforts to sales leadership

Tampa, FL, US

• Managed day-to-day workload of the three-person partner marketing team, including setting priorities and working with sales leadership to ensure the needs of the Account Management team were met
• Mapped the partner experience from beginning to end and developed a plan for remarketing tracks that would ultimately lead to increased sales of our third-party solutions, add-ons, services, and core products, while.

Tampa, FL, US

• Part of the team that onboarded and integrated ScreenConnect into the ConnectWise family of products
• Developed initial budget for ScreenConnect marketing efforts
• Launched the ScreenConnect cloud product
• Worked with lead gen team on paid search efforts and reporting
• Created a series of automated emails to send post-trial to keep trial users engaged

Tampa, FL, US

• Key member of the marketing team responsible for building the LabTech brand
• Achieved month over month, quarter over quarter, and year over year lead and net new company growth
• Created and maintained assets for lead generation efforts and sales enablement, including eBooks, webinars, best practices articles, case studies, motion graphics videos, testimonial videos, 5-minute sell sheets.
• Managed the marketing needs and deliverables for LabTech product launches
• Turned technical jargon from product management into compelling marketing messaging
• Planned and launched the LabTech Software blog

• Established and maintained long-term relationships with clients by providing exceptional service and performing value-added services
• Developed strategic marketing plans and proposals in response to RFPs for potential clients, including researching and gathering industry-specific data, comprehensive situation and target market analysis, and.
• Developed and implemented advertising campaigns, media plans and events for agency's largest client, including creating concepts for advertisements, brochures, flyers and other marketing materials; preparing quotes.
• Executed copywriting, proofreading and editing of material for press releases, broadcast media, advertisements, brochures, flyers and other marketing materials

Mba

Leading High-Impact Teams, Leadership

Master Of Science, Marketing

Bachelor Of Science, Management