Creates and implements entrepreneurial marketing strategies that support the client's mission, vision and values while shaping the strategic planning process for future growth.

Lead strategy, development and innovation of solutions portfolio including: PR, content, social media, digital and influencer servicesDeveloped strategic plans to drive profitable sponsorship partnerships for professional athletesManage profitability of solutions portfolio through employee effectiveness and operational excellenceLead high performing team of integrated marketing experts across 25 client verticals

Lead an inspired group of creators, relationship builders, and strategic storytellers responsible for expressing who our mission-based co-op is, what it’s beliefs are, and why our members and future shoppers should care.Achieved 6%+ incremental sales lift, 58% audience growth, and an 4X+ return on investment via clear vision setting, focused objectives, and key strategies leveraging the company's portfolio of owned and earned channels.Launched product strategies that create market white space and gain market share.Pioneered Maker to Market, the first of its kind slow food accelerator to launch new food businesses in less than 6 months.Quadrupled consumer engagement through innovative content development and distribution strategies, while reducing budget by 15%.Led brand reinvention through development of brand positioning, value proposition, and data-driven loyalty strategy, contributing to a 5% incremental sales lift year one.Introduced an online delivery platform, driving an additional $1.7MM in sales in year one.Directed values-based community partnerships that exceeded shopper sentiment, including "Farm to Food Bank".

Cultivate and socialize Target’s vision, mission, and strategy for content strategy throughout the organizationLed team of 8 to strategize, plan, create, acquire and publish content that drives conversion across all product page of Target.comLed technology requirements and roadmaps across product pagesEstablished a total Target multi-channel content presence by leveraging guest insights, competitive insights and content expertiseLed content strategy multi-channel innovation stream for the Baby Aisle that included developing team training content and acquired content through an external partnership between Target and Baby Center

Led strategic integration of General Mills portfolio brands into data-driven digital content strategies of owned platforms Betty Crocker, Pillsbury, Tablespoon and Box Tops for Education.Drive planning, development, and production of content with key partners to extend product usage occasions based on consumer relevancy to increase share of wallet.Recruit, develop and manage contributor and influencer relationships with content partners and bloggersCollaborate with General Mills brand teams to integrate campaigns into content and sponsorship modelsDrive digital tech experience requirements and roadmaps based on content needsSupervise CMS production team

Led database, lifecycle and newsletter email marketing strategies and plans to drive activation, engagement and retention of high value email subscribers for Pillsbury, Tablespoon and Box Tops for Education • Led cross functional partners and agencies to identify and implement new capabilities through ESP (email service provider)