Amy Carr Email & Phone Number

Austin, Texas, United States

Strategize and execute marketing and communications efforts to raise awareness, support, and revenue to advance the organizational mission of nonprofit and associations. Specialist in advocacy marketing, media relations, outreach/awareness campaigns, branding, blogging, social media, employee communications, and organizational development. Experience with.

Alexandria, Virginia

Austin, Texas Area

Strategized and executed Hand to Hold's online media, website, blog and social presence to raise awareness and support to advance the mission of a national nonprofit dedicated to providing support and education to NICU families before, during and after a child's NICU stay.

• Strategize and execute integrated marketing communications to raise public awareness and funding.
• Led the grand opening and awareness efforts surrounding the opening of a new $9.1 million facility with earned media coverage in 16 regional media outlets with an estimated reach of more than 852,439 persons/households.
• Manage media and public relations and serve as agency spokesperson.
• Oversaw the development and launch of the agency's new, re-branded website which increased unique site visitors 1,000-fold within the first year.
• Plan and integrate marketing initiatives with fund development, advertising, special events, volunteers, clinical services, and outreach. Roll out branding standards across all agency collateral.
• Write and edit all marketing collateral including brochures, website, annual report, newsletters, video scripts, direct mail pieces, e-appeals, social media sites, and more.

• Created, executed, and managed the corporate marketing plan, prepared and managed marketing budget, led branding and messaging efforts, collected data to evaluate the outcome of marketing efforts, managed special.
• Researched, wrote and edited content for the bids and proposals, website, newsletter, advertising, media advisories, and all collateral materials. Boosted credibility of marketing newsletter by adding guest author.
• Managed the design, content, and interactive features of www.prgaustin.com; launched the company's first website redesign in 6 years.

• Researched, wrote, edited, designed, and produced research reports, brochures, fact sheets, newsletters and other publications for print and electronic publication, including a very popular, new brochure series that.
• Developed the research department's first ever web presence and created the agency's first online archives of over 80 research publications.
• Streamlined the production and publication of lengthy research reports often used by grant writers and researchers, resulting in reports being made available quicker than ever before.
• Provided research and statistics to the public and members of the local, state and national press.

• Targeted and pitched editors at state and national magazines on consumer-oriented articles on child nutrition topics resulting in the successful placement of four articles in statewide parenting magazines and one.
• Independently managed exhibits at conventions and conducted special presentations throughout the state to promote program resources to target audiences.
• Created the design, concept, copy and mailing strategy of newsletter, brochures, and other program publications.

• Designed and implemented successful public relations and marketing campaigns. Independently wrote, edited and designed in-house publications for internal and external distribution.
• Coordinated and assisted with special events from raffles to conventions.
• Administered three scholarships and one grant program valued at $300,000.

Ba, International Studies/German

Activities and Societies: Phi Beta Kappa

Ms, Organizational Leadership & Ethics