Amy Dobie Email & Phone Number

Melbourne, Vic, Au

Leading the strategic communications activities to engage the community and managing a direct report.Business partner for Urban Living; Chief Financial Office (CFO); and Governance and Legal. Acting experience partnering with Major Projects. Partner for Biodiversity (2024).Delivering strategic plans for communication and engagement, including advocacy, consultation and change management. This includes identifying strategic goals, obtaining manager and director approval, writing for an omni-channel environment and briefing in multiple teams.

GAP provides worldwide strategic support to disaster-impacted Red Cross Blood Services. My role covers:- Training, coaching and consultation on best practice and customer-focused communications and content writing and design for staff and international blood service employees.- Writing and designing communications material across customer communications, employee/internal communications and external website.- Leading the editorial and design for the annual report.- Proving data-backed insights to improve the user experience and engage their customers with their public website architecture, email newsletter and online articles.- Provide advice and templates to standardise the branding and layout of communications and editorial.

Business partner to one of Lifeblood's busiest divisions, People and Culture (i.e. HR), I delivered proactive, planned and reactive strategic communications and advice. I align communications and project activities to the organisational strategy and deployment plans, and I identified measurable results they’d like to achieve.In addition, I designed and disseminated innovative communication solutions across mediums, channels and audiences. Within this department, I worked with the Health, Safety and Wellbeing space as well as the Diversity and Inclusion space. When it was needed, I stepped up to take ownership of the Employee Awards program and event – managing this project to Executive Director approval and delivery. And I placed my heartfelt support behind all initiatives, such as Leadership Programs, Employee Benefits, Employee Relations, People Management Systems and more.

Partnering with the two divisions of Corporate Strategy and Transformation and People and Culture (HR), I facilitated their business goals by aligning and delivering org-wide communications – with vibrancy, care and precision.

Provided advice and provide instructional writing and editing for Lifeblood's policies, procedures and learning material across all divisions and all complex subject matters. Additionally, coordinated and composed copy for the monthly internal eNewsletter.This role was a short-term secondment, 0.2 FTE.

Organisation-wide project to introduce clearer Quality-related activities, building on and balancing out business appetites as well as audit findings. In my role, I translated complex concepts into targeted document updates, new publications, internal communications and training material. In addition, I provided strategic stakeholder engagement and co-design workshop facilitation. In the absence of the Program Manager, I drove the project through change management and project team coordination using an Agile approach.

Sole writer and manager of the Transplantation and Immunogenetics Services (TIS) national laboratories' regulated instructional and policy documentation, working within GMP and related regulations and guidelines. In addition, I led the employee change communications for the TIS Change Team.Responsible for writing, editing and coordinating all procedural and policy documentation to review deadlines, across separate sites and stakeholders, and often working within change projects. Through my high quality work, relationship building and management skills, I ensured their target of zero overdue documents was reached. I drove significant improvements for internal (employee) change communications within TIS through developing templates to ensure best practice communications, providing coaching and creating learning material to support this. I shared these improvements with the various change teams across Lifeblood when I represented TIS in the org-wide Change Management Communications working group.

Melbourne Area, Australia

Core communications manager for the pharmacy software development company, following agile software methodology for both BAU and business innovation projects. I specialised across the board in coordinating and producing communications: B2B, internal, external and change management. I worked across business divisions, managed a direct report, wrote for the General Manager, and fostered excellent working relationships throughout.I worked to immovable milestones and within sprints, building up both employee engagement and understanding of software changes as well as communicating to engage current and potential customers (pharmacy owners). I ran a communications forum, inviting key internal stakeholders to provide feedback and share ideas on all communications activity in my remit. From this, I engaged an external website design company to develop a new knowledge base for our customers and support staff. In this role, I delivered:• eDMs• user guides• industry magazine article copy• B2B newsletter content• website content and management• learning material for customers.I managed:• all communications activities • coordinated efforts with marketing and PR• external website content• editing and layout for B2B newsletterMinfos is a pharmacy software company owned by Symbion/EBOS.

Melbourne Area, Australia

Responsible for creating and delivering technical writing and communications materials for internal and external stakeholders. I produced high-quality publications, ranging from:• Documentation: User guides; quick reference guides; visual management task sheets; web and CHM help systems; instructional intranet content; software release notes; and process maps and diagrams.• Communications: Online monthly newsletter (internal, staff); external quarterly newsletter (external, B2B customer); online customer satisfaction survey (as above); and software/service marketing emails (as above).• Additional corporate communications and Quality/software support: dynamic PDF forms (internal and external); process analysis reports (internal); meeting and event organisation (internal); PVT documentation (internal); project close-out reports; defect identification (escalating to QA); and internal informal reports on concept relationships, gaps and variables.

St Kilda, Victoria, Australia

As a manager, my tasks included staff management; customer service; cash handling and balancing; ensuring legal compliance; stock control; and data entry.In this role, I also initiated the following improvements:• Edited internal documents for clarity and usability.• Created friendly and informative signage and communication material, aimed at customers.• As the RSL had no online presence, I created a public website to raise the venue's profile (using Wix or similar).• Reviewed, revised and republished balance sheets to meet the needs of users, legal requirements, and to increase efficiency and reduce margin for error.As a duty manager, I created a professional, safe and friendly work environment and venue atmosphere.

Postgradute Diploma Of Arts, Editing And Communications

Course highlights were ‘Business and professional communications' and 'Technical writing' (both aced with H1 grades, first class honours)..

Bachelor Of Arts (Ba), English (Honours) And Art History, H2A

Double major English (Hons) and Art History

Bachelor Of Western Culture, Humanties

A now-defunct niche degree.