The Organization, People, & Change practice accelerates value and business outcomes of transformations, transactions and implementations – through people, HR, and change strategies. Service offerings include: Organization Design & Talent, Skilling & Human Performance, HR Solutions, Transactions, OCM Strategy & Execution, and Change Capability Advisory & Development

-Partnered with the Senior Product Manager and CEO on optimizing the end to end product lifecycle, creating strategic processes, and conducting analysis on product trends in the FSM SAAS market. -Wrote detailed product requirements and created designs to assist the Senior PM in feature launches.-Collaborated with cross functional partners to ensure buy-in on the product roadmap and prioritization frameworks throughout the organization.

-Assisted the Product Marketing Manager and VP of Marketing in strategic development and execution of demand generation campaigns utilizing FieldPulse’s advertising channels. -Worked directly with the product team to enhance our current sales enablement materials with the goal of shortening the buyer consideration period and increasing conversion rates. -Took responsibility for improving the CRO and SEO standings of FieldPulse’s blog and social media content. -Worked directly with the VP of Data Analytics to enhance FieldPulse’s current marketing analytics and lead attribution models. -Strategized Facebook Ads campaigns with the goal of decreasing our CPL, and presented my initiatives to the FieldPulse executive team.

•Advised 300+ undergraduate students with scheduling and adapting to collegiate life•Supported school advisors by suggesting improvements to curriculum and mediating between students •Adapted to COVID environment by creating 8 virtual and socially-distant events to meet CDC guidelines