Cultivated and nurtured relationships with a diverse range of clients and partners; ensuring clear communication, quality delivery of work, and fostering organic growth opportunities.Managed revenue projections of assigned accounts, demonstrating a keen ability to drive revenue year-over-year.Directed end-to-end management of strategic campaigns and projects, collaborating with internal teams from concept ideation through to campaign execution and optimization, across Entertainment, Financial, CPG, and Travel & Tourism accounts.Led cross-functional teams and IATs, fostering seamless cooperation between teams including external media, search, and web development, to achieve client business objectives and KPIs.Oversaw the agency's longest-standing account, tripling annual revenue over a six-year period and transforming it from unprofitable to profitable within the second year of management.Played a pivotal role in driving both organic growth and net new business development, identifying opportunities, crafting compelling proposals, and spearheading RFPs.Achieved exceptional client satisfaction scores, consistently maintaining a Net Promoter Score of 90 or higher year-over-year.Managed all administrative aspects of assigned accounts including accounting, invoicing, revenue recognition, and forecasting, as well as contract generation and alignment both internally and externally.Developed comprehensive annual business plans for each account, contributing to the company's annual revenue budget and overarching business growth objectives.Mentored junior team members, providing guidance on agency processes, culture, and career development pathways.Contributed to the execution of agency marketing plans across various channels including social media, email, public relations, awards, and case studies.

Concepted, designed and implemented paper products for life's important events including wedding invitations, shower invitations, save the dates, baby announcements, birthday invitations, and more.Designed and developed numerous websites for clients ranging from brides & grooms to off-Broadway productions to musicians and bands. Built relationships with printing and supply vendors to create cost effective solutions for clients.

Targeted niche audiences for clients by conceiving, planning, executing and managing public relations and marketing plans ranging from musicians, theater-makers, authors and more.Planned large scale press campaigns for clients and secured pieces in The New York Times, Time Out New York, New York Magazine, The New Yorker, Huffington Post, and Billboard Magazine, among others.Coordinated strategic placement of clients work on digital download and video streaming services, including Mary Lambert’s “She Keeps Me Warm” launch which led to over 50,000 downloads and over 1M music video views in 30 days. Ultimately, this client was signed to Capitol Records as a direct result of this campaign.Devised and implemented digital communications strategies across all media: social media, email marketing, and website content. Handled multiple accounts simultaneously as the project/client manager; a number of which renewed their contracts with the firm repeatedly.Initiated and executed out-of-the-box cross promotional marketing partnerships with major brands including Bally Total Fitness, Roxy/Quiksilver, prAna Yoga Apparel, and many more.Oversaw a management team of 3-4, as well as interviewed, hired, trained and managed interns on all aspects of daily business activities; online research, print, digital and broadcast public relations, strategic partnerships, social media, and grassroots marketing.Played a vital role in the business development of the company by seeking out and courting new clients, while simultaneously composing marketing proposals for potential clients outlining appropriate services and target audiences to fulfill client and project goals.Designed marketing material including album packaging, flyers, DVD inserts, brochures, and download cards with both Adobe Photoshop and InDesign.Conceived and coded web properties for clients using traditional HTML Dreamweaver as well as template based CMS platforms such as Wordpress, Wix and Squarespace.

Responsible for managing sales floor as the “Leader of the Pac” in a $2 million store; “Leader of the Pac” responsibilities included delegating tasks and customer service, implementing loss prevention strategies, and supervising all sales floor and product placement activitiesManaged daily sales goals from $2,000 to $30,000 depending on the season and the dayAided in meeting monthly sales goals and company shrink goals countless timesHired and trained over 40 sales associates in customer service, product knowledge and loss prevention practicesPlanned and wrote weekly schedules according to sales trends and allotted payroll

Assisted in targeting niche audiences for independent musicians and conceived ideas for each artist’s promotional marketing planCreated an internet presence for artists by reaching out to websites; including podcasts, blogs, webzines, etc. Initiated and maintained dialogue between appropriate commercial corporation to create partnerships for promoting an artist and his upcoming release in tandem with the brandHelped to launch a t-shirt line associated with an artist’s single by organizing a photo shoot for the line’s website

Wrote, edited and sent out press releases for the $4.5 million dollar advertising agency’s clientsAssisted in the organization and implementation of events for clientsConducted grassroots marketing for a Benihana specialty promotion by visiting over 100 businesses and handing out marketing materialAided in market research for a national client’s project

Observed the duties of running large and small scale concertsCoordinated two concerts with responsibilities including: taking tickets at the door, ensuring the bands played on time, coordinating payment to the bands and the venueLearned promotional responsibilities; including assisting in the process of media coordination