Amy Lewis Email and Phone Number
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With over 15 years of experience in product marketing, communications, and customer engagement, I am a strategic and effective marketing leader with a passion for technology and community. I lead a high-performance team of product marketers focused on AI and GitHub Copilot, generative AI software that helps developers write better code faster.In my current role, I craft the go-to-market strategy for AI products, develop strategic partnerships within the organization and beyond, and deliver persona-based messaging and positioning in an evolving market space. Previously, I was a senior director at the Office of the CTO at DICK'S Sporting Goods, where I developed and implemented an org-wide communications plan, established an organizational change management practice, and designed an org plan with a focus on diversity and inclusion. I also have experience in cloud migration and mobility, having grown product revenues 4x in 2019 as the Director of Product Marketing for HCX at VMware. I am a diplomatic collaborator, a creative problem solver, and a mentor to my team and peers. I thrive on building brand loyalty, creating enthusiasm, and influencing and advocating for solutions that make a positive impact.
Github
View- Website:
- github.com
- Employees:
- 501
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Director Of Enterprise MarketingGithub Jul 2024 - PresentSan Francisco, Ca, Us*Build out the Enterprise Marketing function to close gaps and drive GTM strategy for *Craft GTM strategy for Enterprise audience, including persona and campaigns across organizations in service of revenue goals*Drive content and strategy for engage Enterprise audience at Tier 1, owned, and regional events
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Director Of Product Marketing For AiGithub Aug 2022 - Jul 2024San Francisco, Ca, Us*Leading a high-performance team of product marketers focused on AI and GitHub Copilot*Crafting GTM strategy for generative AI software *Developing strategic partnerships within the org and beyond*Delivering persona-based messaging and positioning in an evolving market space
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Senior Director The Office Of The CtoDick'S Sporting Goods Nov 2020 - Jul 2022Coraopolis, Pa, Us*Developed and implemented org-wide communications plan designed on an evolving good/better/best model. Fostered weekly leadership notes reaching 600 internal stakeholders and established regular cadence for Town Halls. *Established Organizational Change Management practice for the department. *Designed org plan and began hiring and recruiting process with a focus on Diversity and Inclusion.*Worked cross-functionally to develop the technology org story, distilling data from various sources to make a cohesive narrative.*Established best practices for decision-making, onboarding training, and goals management.*Directed Technology Org brand development in conjunction with leadership and recruiting as part of talent strategy. -
Director Of Product Marketing, HcxVmware Jul 2019 - Aug 2020Palo Alto, Ca, UsCustomer-focused product marketing leader, responsible for cloud migration and mobility play across multiple business units. o Grew product revenues 4x in 2019 through developed enablement programso Sourced and framed larger customer solution stories highlighting HCXo Trained sales through briefings and program-driven content o Created focused advocacy team -
Director Of Product Marketing, Networking And SecurityVmware Jul 2017 - Jun 2019Palo Alto, Ca, UsOpened new market spaces by developing strong customer and advocate relationships through events, content, and digital. Built and lead a team to deliver results across a global and multi-tiered marketing organization. o Orchestrated the launch of the Virtual Cloud Network campaign at Dell Tech World 2018o Directed a special Tech Field Day panel and demo, editing the supporting blog, the most highly trafficked blog on the NSX site for several months o Hosted an executive/influencer launch party that included a Bob Ross impersonator, because no one remembers the canapes, and everyone likes a happy cloudo Created and hosted Tech Confessions, a weekly video interview show featuring industry luminaries, practitioners, and leaders as they follow their curiosity and career paths to various outcomes
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Director Of MarketingNetapp Nov 2016 - Jun 2017San Jose, California, UsLeading the team as a player/coach to structure our content marketing, social and influence reporting, and customer engagement models. o Shifted social media model from agency to in-houseo Created tiered advocacy/influence structureo Trained and enabled sales and customer-facing engineers with outbound messaging and social tacticso Worked closely with digital and demand gen team to drive measurable engagement resultso Partnered with events teams to create meaningful and memorable customer experiences -
Director Of Marketing And CommunicationsSolidfire Dec 2014 - Oct 2016Director of Field, Channel, Events, Influence Marketing | December 2014–October 2016Grew and lead several marketing functions for mid-stage start-up in the Flash storage space up to and through acquisition. o Responsible for $1M+ marketing budget allocation and spendo Carried pipleline number tied to team performance in support of saleso Directed event strategy in partnership with CMOo Lead field and channel marketing to deliver on pipeline lead goals, including promoting internal field marketing leader to create efficient teamo Orchestrated yearly “sock launch” in concert with Analyst Day, engaging sales, engineering, and marketing to deliver unique industry-coveted swag. Turned socks into an evento Developed and executed third-party influencer strategy to help SolidFire “punch above its weight” in share of voice and market coverageo Creator and host of PopUpTechTalks, a weekly show featuring interviews with technologists and leaders from around the globe with facts and fun sprinkled in along the way.
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Product Marketing ManagerCisco Aug 2012 - Dec 2014San Jose, Ca, UsLead cross-functional revolution to develop customer influence and advocacy within a large organization. o Created and hosted the #vBacon industry event: tech meet-ups organized to provide neutral space for community engagement. Grew the event from 40 attendees to 1000o Built the #CiscoChampions influencer program for Data Center, which continues todayo Partnered with the social media team and influenced how metrics were recorded and reported on socialo Developed the best practices for customer engagement and content creation at events and trained booth staff, marketing, and sales on the practices. Recorded 20 plus videos per industry event for use throughout the campaign cycles, featuring industry notableso Creator and host of Engineers Unplugged: a weekly video show featuring two engineers, one whiteboard, and one surprise design request at the end. This is peer to peer training with just a hint of unicorn. -
Social Media Strategist For Data Center VirtualizationCisco Sep 2010 - Jul 2012San Jose, Ca, UsChanged how social media was used within the business unit and the company. o Developed and managed social media and communications strategy o Promoted Data Center Virtualization thought leaderso Collaborated with go-to-market and channel partnerso Convinced technologists to love social mediao Helped drive strategy around individuals as social advocates vs company. o Became @CommsNinja, having chosen Twitter as most universal community engagement platform, and grew to a 10k follower base
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Product Marketing Manager Onsite At CiscoHarte-Hanks, Inc. Jul 2008 - Sep 2010Chelmsford, Ma, UsDriving sales engagements through best-in-class marketing processes and tools for US/Canada Field Marketing. Web 2.0 demystified. Communications ninja. Deploying state-of-the art technologies to market Cisco products and services via partner sites. -
Director Of Online Product MarketingWorkman Publishing Jan 1999 - Jul 2008New York, UsTransformed traditional trade publisher into digital presence. When I started, they didn’t print the website on most of the books, and social media didn’t exist. o Built online footprint for trade publisher from the ground up, including top-rated online communities and newsletter program o Promoted and assisted in production of multiple author sites that pre-dated social media, but served to build community support and demand for the franchise o Produced corporate site from concept to launch, including site architecture, look and feel, and management of developero Led the development of several multi-media products, including digital BrainQuest and online Page-A-Day Calendars -
Online Marketing/Site ProducerAlgonquin Books Jul 1998 - Dec 1998Promoted and assisted in production of multiple author sites. Produced corporate site from concept to launch, including site architecture, look and feel, and management of developer.
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Project EditorVentana Communications Jun 1996 - Jun 1998Edited and Project Managed multiple concurrent technical books to conclusion.
Amy Lewis Skills
Amy Lewis Education Details
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University Of North Carolina At Chapel HillDouble Major: English And Political Science
Frequently Asked Questions about Amy Lewis
What company does Amy Lewis work for?
Amy Lewis works for Github
What is Amy Lewis's role at the current company?
Amy Lewis's current role is Strategic and Effective Marketing Leader with a Passion for Tech and Community.
What is Amy Lewis's email address?
Amy Lewis's email address is am****@****ail.com
What is Amy Lewis's direct phone number?
Amy Lewis's direct phone number is +191993*****
What schools did Amy Lewis attend?
Amy Lewis attended University Of North Carolina At Chapel Hill.
What skills is Amy Lewis known for?
Amy Lewis has skills like Marketing Strategy, Online Marketing, Social Media, Go To Market Strategy, Marketing, Blogging, Strategy, Social Media Marketing, Leadership, Content Marketing, Demand Generation, Strategic Partnerships.
Who are Amy Lewis's colleagues?
Amy Lewis's colleagues are Sultan Khaled Alz, Nhật Thắng Trần Nguyễn, Marco Cappelletto, Vanessa E., Ally Moreau, Jazmin Arceo, Jim Boyle.
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