Amy Jacobs Email & Phone Number

Denver, Co, Us

Strategic planning, advertising, media, public relations, product planning, field marketing and product development for corporate restaurants in 20+ DMAsBudget forecasting and reconcilingStrategic advertising, promotional calendar planning and development including vertical integration of product, pricing and promotion to maximize LTO programsDirect advertising agency including creative, media execution and implementationDevelop cohesive promotional campaigns including broadcast, print advertising and in-unit merchandising/collateralDirect menu strategy, pricing, product development, copy and design results to maximize profitabilityWork collaboratively with Culinary and Operations to create and test productsFinancial analytics to review performance/impact of programsConsumer Research Direct Regional and Local Store Marketing efforts Development and distribution of internal and field communicationSupervise a team of 3+ professionals

General Manager of a single unit responsible for $20,000+ in weekly salesExecution of national marketing programs and promotions at the restaurant levelDevelopment of local marketing and recruiting programsCoaching and development of a staff of over 18 employeesStrict budget and P&L management to ensure profitabilityManagement of food component, as it exists within the industryClassroom Learning Coach and Master Learning coach certifications

Clients: American Express, Cherry Creek Shopping Center, Denver Metro Convention & Visitors Bureau, Denver Museum of Natural History and Tier One Marketing AllianceProject management involving creative brief development, media planning/execution, and productionAttend local events on client’s behalf, networkingCoordinate distribution of quantitative researchClient communicationDevelopment of post-program analyses and reportingPro bono account support

Client: Taco BellImplement national marketing programs at the local levelDevelop and execute local store marketing programsWeekly feature product tracking, analysis and reportingClient and franchise communicationCompetitive research, tracking and reportingImplement local mystery shop program including development of tracking process and internal auditing/reporting