Amy Jensen Email & Phone Number

Clients: BUFF, Fjällräven, HOKA, 2XUJEDI Client: The Kwek Society Managing media relations, events and brand storytelling. Team member of OutsidePR's JEDI (Justice, Equality, Diversity and Inclusion) Taskforce. We work with select non-profits throughout the year to support their PR efforts. The taskforce leads educational opportunities for the OutsidePR.

Bend, Oregon, United States

• Clients: Helinox, Nocs Provisions, LIVSN Designs, kora, Able Carry, Arcade Belts, Super Pacific, Ya Oaxaca
• Managing and leading 8 PR accounts on a day-to-day basis and consistently securing earned media hits in top publications.
• Playing a key role in the hiring process: reviewing applicants, leading interviews and advising leadership
• Organizing and planning personalized media trips with top journalists in the outdoor space Outcomes:
• Helped increase impressions by 80% from 2022 (in one year) for outdoor optics client
• Secured 250+ media hits in outlets such as WIRED (print and digital), Forbes, SELF, USA Today, Cosmopolitan, Outside, Gear Patrol and many more.

• Clients: Helinox, Nocs Provisions, LIVSN Designs, kora, Able Carry, Arcade BeltsPast Clients: MoonBikes, HEX Bags
• Leading PR efforts for outdoor, lifestyle and action sports brands
• Media relations: pitching, crafting campaigns, brand storytelling, product launches, coordinating samples / press coverage
• Leading weekly outreach for new pitches and major launches through Prezly
• Securing earned media for clients in top outdoor, commerce, fashion, business and tech publications
• Copywriting and editing

Remote

• Client: Erem Footwear
• Working with outdoor, lifestyle and fitness industry clients
• Media relations and outreach
• Pitching kickstarter campaign for the Gila - the most sustainable sandal ever
• Researching relevant media outlets and journalists to build up our client’s media list
• Connecting with the media to promote our client’s products and brand story - podcast interviews and Q&A’s with the founder

• Assisting in the outreach marketing of new/transfer students
• Initiating and implemented a fully funded hike for BIPOC students in collaboration with the UO Outdoor Program

• Coordinating, revising, implementing and increasing accessibility of MFA Kids 2021, a STEM program serving as an educational opportunity and organic brand marketing
• Creating social media and blog posts to promote MFA’s culture including Women in Engineering Day, staff promotions and MFA events
• Reviewing 100+ candidate resumes and assisted in the hiring process
• Assisting with competitive proposals and project descriptions
• Supporting business operations by managing calendars, transcribing interviews, managing documents and creating Excel and Word documents

• Revising internal communications plan and internal code of conduct to fit brand voice
• Developing and organizing company guides to increase accessibility and employee knowledge
• Researching, establishing and publishing salary bands to ensure equity across roles/teams
• Evaluating HR tools and assisted in implementing new software to improve efficiency in on-boarding, payroll and employee document management
• Providing research on diversity and inclusion recruiting platforms
• Assisting in selecting a new business insurance provider