Clients: BUFF, Fjällräven, HOKA, 2XUJEDI Client: The Kwek Society Managing media relations, events and brand storytelling. Team member of OutsidePR's JEDI (Justice, Equality, Diversity and Inclusion) Taskforce. We work with select non-profits throughout the year to support their PR efforts. The taskforce leads educational opportunities for the OutsidePR team to engage in meaningful conversations relating to DEI.

Clients: Helinox, Nocs Provisions, LIVSN Designs, kora, Able Carry, Arcade Belts, Super Pacific, Ya Oaxaca •Managing and leading 8 PR accounts on a day-to-day basis and consistently securing earned media hits in top publications. •Playing a key role in the hiring process: reviewing applicants, leading interviews and advising leadership•Organizing and planning personalized media trips with top journalists in the outdoor space Outcomes: •Helped increase impressions by 80% from 2022 (in one year) for outdoor optics client •Secured 250+ media hits in outlets such as WIRED (print and digital), Forbes, SELF, USA Today, Cosmopolitan, Outside, Gear Patrol and many more.

Clients: Helinox, Nocs Provisions, LIVSN Designs, kora, Able Carry, Arcade BeltsPast Clients: MoonBikes, HEX Bags•Leading PR efforts for outdoor, lifestyle and action sports brands •Media relations: pitching, crafting campaigns, brand storytelling, product launches, coordinating samples / press coverage •Leading weekly outreach for new pitches and major launches through Prezly •Securing earned media for clients in top outdoor, commerce, fashion, business and tech publications •Copywriting and editing •Coverage tracking and reporting through Coveragebook•Media list building through MuckRack•Creating relevant gear guides and gift guides •Social media: influencer research for client campaigns and press trips (Marcolin Timberland Eyewear), updating the ECHOS Instagram with new launches •Organizing and leading client calls

Client: Erem Footwear•Working with outdoor, lifestyle and fitness industry clients•Media relations and outreach•Pitching kickstarter campaign for the Gila - the most sustainable sandal ever•Researching relevant media outlets and journalists to build up our client’s media list•Connecting with the media to promote our client’s products and brand story - podcast interviews and Q&A’s with the founder•Using PR tools such as Cision, Muckrack and Excel•Press coverage tracking•Media sample outreach and placement

•Assisting in the outreach marketing of new/transfer students•Initiating and implemented a fully funded hike for BIPOC students in collaboration with the UO Outdoor Program

•Coordinating, revising, implementing and increasing accessibility of MFA Kids 2021, a STEM program serving as an educational opportunity and organic brand marketing•Creating social media and blog posts to promote MFA’s culture including Women in Engineering Day, staff promotions and MFA events•Reviewing 100+ candidate resumes and assisted in the hiring process•Assisting with competitive proposals and project descriptions•Supporting business operations by managing calendars, transcribing interviews, managing documents and creating Excel and Word documents

•Revising internal communications plan and internal code of conduct to fit brand voice•Developing and organizing company guides to increase accessibility and employee knowledge•Researching, establishing and publishing salary bands to ensure equity across roles/teams•Evaluating HR tools and assisted in implementing new software to improve efficiency in on-boarding, payroll and employee document management•Providing research on diversity and inclusion recruiting platforms•Assisting in selecting a new business insurance provider•Performing a detailed contract insurance audit