Amy Ferry Email & Phone Number

Kansas City, Mo, Us

Lenexa, Kansas, United States

Responsible for leading the Design Merchandising team from assortment planning, testing, and eventual launch. Establish standard reporting to assess gowns' performance and through that, make collection recommendations. The DOM works in close collaboration with Design, Sales, Marketing and Supply Chain teams and partners closely with Australian teams to coordinate collection testing and global gown movement to support markets and global sales teams.

Lenexa, Kansas

Lenexa, Kansas

Prepare, analyze and create efficiencies with company reporting. Collaborate with senior management to determine and evaluate requirements for expanding reports for future. Help identify and analyze new ways to produce required data based on management requirements.  Manage quality control process ensuring staffing is appropriated correctly based on bulk shipment forecasts.Manage, evaluate and improve processes covering the custom design process. Evaluate and analyze the ROI for custom designs and identify and formulate improvements to the cost effectiveness of the process.

Olathe, Kansas

- Provide strategic and tactical leadership for product direction based on retail results and trends, consumer insights, shopper, competitive research and current and target demographics.- Develop long-term product lifecycle plans, evaluate SKU performance, and nprovide recommendations to increase overall sales productivity.- Increase revenue and consumer traffic through product marketing suggestions to increase visibility through print and digital mediums.- Recommend and oversee tactical execution of consumer based promotions to drive revenue and/or liquidate inventory.- Develop strong, positive relationships with key partners to establish effective linkages and integrations with key business partners.- Manage and develop direct reports to ensure the growth of needed skill sets within the organization.

- Manage $30.0MM of gift revenue with plans to increase 6% in 2013.- Provide strategic and tactical leadership for assigned product categories based on retail results and trends, consumer insights, shopper, and competitive research.- Translate this understanding into a product, program strategy or model line which optimizes product cost, pricing, revenue and margin requirements.- Increase revenues and drive aggregate results which improve category health and market share. - - Manage category and product P&L, costs, ROA, and GMROI to exceed objectives.- Make recommendations for marketing levers including market support, retail execution, promotions, etc.- Develop strong, positive relationships to establish effective linkages and integrations with key business partners across Creative, Marketing, Finance, Packaging and Sales departments resulting in top quality products.- Manage and develop direct reports to ensure the growth of needed skill sets within the organization.- Directly manage account relationships with current co-branded gift line launch projected to produce $4M annually.

Responsible for majority of inventory/logistics matters related to assigned lines, including asset management, discard minimization, model line development support, sales and production forecasting, and the ongoing communication of business activities throughout the business cycle. Worked closely with Business Unit Product Marketing, Operations, Customer Development, Finance, and other business partners throughout company to ensure serviceability and proper implementation of assigned lines.

 Analyzed and prepared assortment history to drive SKU planning based on retail sales information, knowledge of the consumer, and clear understanding of division objectives.  Developed assortment plans that effectively used available open-to-buy to meet retail and wholesale objectives. Analyzed weekly retail sales and make action recommendations, identifying implications to independent network and corporate stores.

Analyzed store performance, identified opportunities, and directed strategy execution to other planning and allocation strategists to maximize store sales and profitability. Supervised and developed the entry-level strategists. Trained strategist on all planning functions and prepared him/her for additional responsibility.Maintained and monitored the sales performance and inventory levels of particular product categories. Assisted in the development of a category’s annual sales plan for 400 store chain. Planning and Allocation Strategist

Bachelor Of Arts (B.A.), Women'S Studies/History

Women'S Studies/American Social History

30 hours toward an MA

American Social History/Women'S Studies

Earned hours toward a Masters Degree

Education record