Amy Skidmore Email & Phone Number

Columbus, Ohio, United States

Franklin Imaging is a central Ohio business with 25 years experience helping clients with flawless execution of grand format printing, fabrication and installation for experiential design, environmental branding and promotion.

Specialized marketing services for the insurance industry.

Provide marketing consulting services including strategic plan development and full execution of marketing and communication plans for a variety of businesses. Includes advertising creative, production and media placement. Writing, editing and design for blogs, publications, collateral material, presentations, white papers, RFPs and corporate officer ghost writing.Clients have included - The Ohio State University Wexner Medical Center- Franklin Imaging- Assurex Global- MJ Insurance- Aartrijk (servicing Old Republic Surety, AIMS, PRINS Insurance, AVYST, ID Federation, CIMA Volunteers Insurance, Perry Insurance and others)- Chicago Creative Partnership- Griffith Insurance Education Foundation- Eagle Brand Family Foods- Bob Evans Farms, Inc.- Boot Lingo- Columbus Country Club- Local political candidates, government proposals and confidential automobile industry projects

4 years as acting director of Marketing for Assurex Global, the world’s largest network of independent insurance brokers with $28 billion in premium volume and offices on six continents. -Delivered annual savings against $600K marketing budget while increasing internal and external audience awareness. During tenure, member use of network services increased up to 67%. - Generated names, new logos and introductory plans for new member products and services. - Ghost-writer for CEO, board and corporate VPs.- Oversaw new website introduction, providing both visual and written content. Sign-in increased 65%.- Introduced bi-weekly e-mail blasts and new quarterly magazine distributed worldwide.- Provided all design, writing, editing and production for quarterly magazine and collateral material.- Negotiated and placed all print media.- Created and produced ad series. Tested campaign outscored all other national advertisers in readership effectiveness survey conducted by publication.

Director of Marketing, Foods Division, 11/95 - 3/00Acting Director of Marketing, Foods Division 5/95 - 10/95- Responsible for all aspects of marketing Bob Evans and Owens packaged goods. Each brand had approximately 100 retail products and maintained #1 and #2 positions in respective territories.- Directed activities of marketing personnel and two advertising agencies.- Accountable for $10.5 million marketing budget.- Completed annual marketing plan for each brand while developing consensus among production, sales and product development departments.- Oversaw execution of plans in 24 separate sales divisions.- Directed successful new product introductions from concept development through actual market tests, evaluation and subsequent roll-out. Involved line extensions in the sausage category as well as new category development for Frozen Roll & Biscuit Dough, Homestyle Recipe Entrees, Snackwiches, EZ Links and Refrigerated Potatoes.Brand Manager, 10/91 - 4/95; Product Manager, 8/90 - 9/91- Reported directly to the Assistant VP, Director of Marketing as the only full-time marketing person for the Foods Division. Handled all elements of marketing plan development and execution.- Provided day-to-day direction and input to advertising agencies.- Coordinated recipe development, production and marketing of corporate cookbooks. Sold 250,000 copies, which led to an ongoing recipe-of-the-month program and annual holiday recipe campaign.- Acted as sales liaison and provided support material to two separate 100+ person sales forces.- Supervised all brand photography, printing and broadcast production.- Responsible for new package development and re-design. Introduced over 40 individual packages across 10 different product lines.- Prepared and evaluated programs with the help of IRI InfoScan, Nielsen, focus groups, concept screens, in-home usage tests and bi-annual attitude and usage studies.

- Responsible for all account management activities and marketing plan development and execution for client, The Kroger Co.- Provided direction and coordinated activity between agency departments during the production of over 150 TV and 70 radio commercials annually.- Identified sales opportunities and developed promotional packages for client/vendor co-op events.- Created presentation visual aides and videos to sell agency ideas.- Completed 5 ½ month training program with hands-on experience in every agency department.

Masters, Advertising

Medill School of Journalism; June 1988, Highest Distinction, GPA 4.0. Received Arthur E. Tatham scholarship from professors for promise.

Bachelors, Public Relations

Magna Cum Laude, GPA 3.98. Eleven academic scholarships. Six academic and leadership honorary societies. Wrote for school paper. Editor.

Education record