Amy Skidmore

Amy Skidmore Email and Phone Number

Marketing and brand strategy. Client support for flawless experiential design and environmental branding projects. @ Franklin Imaging
columbus, ohio, united states
Amy Skidmore's Location
Columbus, Ohio, United States, United States
Amy Skidmore's Contact Details

Amy Skidmore personal email

Amy Skidmore phone numbers

About Amy Skidmore

Amy has spent her career discovering and understanding brand personalities and how companies can transform their performance by harnessing their unique strengths and brand voice. She understands that a brand is a sum of its parts and that marketing goes beyond media and creative. Companies have used her consulting services for both short term and long term projects--from initial strategic plan development through execution and evaluation. Amy believes brands need constant attention and can always benefit from a fresh perspective. Her diverse industry experience and time spent both agency-side and client-side helps her deliver effective solutions based on strategic goals that are tempered by market realities. Amy believes effective marketing should not only be engaging, but provide measurable results. She respects parameters and refuses to believe that they can't co-exist with creative solutions.Want a stronger brand? Amy can help with any or all of these services:-Grand format printing, fabrication and installation of environmental branding and experiential design projects-Marketing and communication plans for internal and external stakeholders-Rebranding-Brand extension-Creative development and execution-Business and promotional writing-Website site plan development and design

Amy Skidmore's Current Company Details
Franklin Imaging

Franklin Imaging

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Marketing and brand strategy. Client support for flawless experiential design and environmental branding projects.
columbus, ohio, united states
Employees:
24
Amy Skidmore Work Experience Details
  • Franklin Imaging
    Marketing
    Franklin Imaging Oct 2022 - Present
    Columbus, Ohio, United States
    Franklin Imaging is a central Ohio business with 25 years experience helping clients with flawless execution of grand format printing, fabrication and installation for experiential design, environmental branding and promotion.
  • Aartrijk
    Brand Strategist
    Aartrijk 2011 - Present
    Specialized marketing services for the insurance industry.
  • Post 45 Marketing And Communications
    Managing Principal And Founder
    Post 45 Marketing And Communications 2000 - Present
    Provide marketing consulting services including strategic plan development and full execution of marketing and communication plans for a variety of businesses. Includes advertising creative, production and media placement. Writing, editing and design for blogs, publications, collateral material, presentations, white papers, RFPs and corporate officer ghost writing.Clients have included - The Ohio State University Wexner Medical Center- Franklin Imaging- Assurex Global- MJ Insurance- Aartrijk (servicing Old Republic Surety, AIMS, PRINS Insurance, AVYST, ID Federation, CIMA Volunteers Insurance, Perry Insurance and others)- Chicago Creative Partnership- Griffith Insurance Education Foundation- Eagle Brand Family Foods- Bob Evans Farms, Inc.- Boot Lingo- Columbus Country Club- Local political candidates, government proposals and confidential automobile industry projects
  • Assurex Global
    Branding And Communications
    Assurex Global 2006 - 2010
    4 years as acting director of Marketing for Assurex Global, the world’s largest network of independent insurance brokers with $28 billion in premium volume and offices on six continents. -Delivered annual savings against $600K marketing budget while increasing internal and external audience awareness. During tenure, member use of network services increased up to 67%. - Generated names, new logos and introductory plans for new member products and services. - Ghost-writer for CEO, board and corporate VPs.- Oversaw new website introduction, providing both visual and written content. Sign-in increased 65%.- Introduced bi-weekly e-mail blasts and new quarterly magazine distributed worldwide.- Provided all design, writing, editing and production for quarterly magazine and collateral material.- Negotiated and placed all print media.- Created and produced ad series. Tested campaign outscored all other national advertisers in readership effectiveness survey conducted by publication.
  • Bob Evans Farms
    Director Of Marketing, Foods Division
    Bob Evans Farms 1990 - 2000
    Director of Marketing, Foods Division, 11/95 - 3/00Acting Director of Marketing, Foods Division 5/95 - 10/95- Responsible for all aspects of marketing Bob Evans and Owens packaged goods. Each brand had approximately 100 retail products and maintained #1 and #2 positions in respective territories.- Directed activities of marketing personnel and two advertising agencies.- Accountable for $10.5 million marketing budget.- Completed annual marketing plan for each brand while developing consensus among production, sales and product development departments.- Oversaw execution of plans in 24 separate sales divisions.- Directed successful new product introductions from concept development through actual market tests, evaluation and subsequent roll-out. Involved line extensions in the sausage category as well as new category development for Frozen Roll & Biscuit Dough, Homestyle Recipe Entrees, Snackwiches, EZ Links and Refrigerated Potatoes.Brand Manager, 10/91 - 4/95; Product Manager, 8/90 - 9/91- Reported directly to the Assistant VP, Director of Marketing as the only full-time marketing person for the Foods Division. Handled all elements of marketing plan development and execution.- Provided day-to-day direction and input to advertising agencies.- Coordinated recipe development, production and marketing of corporate cookbooks. Sold 250,000 copies, which led to an ongoing recipe-of-the-month program and annual holiday recipe campaign.- Acted as sales liaison and provided support material to two separate 100+ person sales forces.- Supervised all brand photography, printing and broadcast production.- Responsible for new package development and re-design. Introduced over 40 individual packages across 10 different product lines.- Prepared and evaluated programs with the help of IRI InfoScan, Nielsen, focus groups, concept screens, in-home usage tests and bi-annual attitude and usage studies.
  • Campbell Mithun Esty Advertising Agency
    Account Executive
    Campbell Mithun Esty Advertising Agency 1988 - 1990
    - Responsible for all account management activities and marketing plan development and execution for client, The Kroger Co.- Provided direction and coordinated activity between agency departments during the production of over 150 TV and 70 radio commercials annually.- Identified sales opportunities and developed promotional packages for client/vendor co-op events.- Created presentation visual aides and videos to sell agency ideas.- Completed 5 ½ month training program with hands-on experience in every agency department.

Amy Skidmore Skills

Advertising Marketing Email Marketing Public Relations Market Planning Editing Creative Direction Strategy Strategic Planning Marketing Communications Management Writing Marketing Management Communications Planning Marketing Strategy Social Networking Copywriting Account Management Brand Development Training Corporate Communications

Amy Skidmore Education Details

Frequently Asked Questions about Amy Skidmore

What company does Amy Skidmore work for?

Amy Skidmore works for Franklin Imaging

What is Amy Skidmore's role at the current company?

Amy Skidmore's current role is Marketing and brand strategy. Client support for flawless experiential design and environmental branding projects..

What is Amy Skidmore's email address?

Amy Skidmore's email address is am****@****aol.com

What is Amy Skidmore's direct phone number?

Amy Skidmore's direct phone number is +161432*****

What schools did Amy Skidmore attend?

Amy Skidmore attended Northwestern University, Bowling Green State University, Upper Arlington Hs.

What skills is Amy Skidmore known for?

Amy Skidmore has skills like Advertising, Marketing, Email Marketing, Public Relations, Market Planning, Editing, Creative Direction, Strategy, Strategic Planning, Marketing Communications, Management, Writing.

Who are Amy Skidmore's colleagues?

Amy Skidmore's colleagues are Joe Williamson, Dennis Frisby, Emily Schwamburger, Richard Boals, Devin Smigle, Sean Davy, Albert Smtih.

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