Amy Winter Email & Phone Number

Jacksonville, Fl, Us

Jacksonville, Florida, United States

Jacksonville, Florida, United States

Gatorade Partner Services• Supported the division of Gatorade (under PepsiCo) focused on assisting and educating sports health and performance practitioners.• Managed production and execution of video assets to introduce the Gatorade Gx Sweat Patch App; a tool to help athletes and their coaches stay on top of hydration by measuring athlete sweat rate, fluid loss, and sodium loss to give personalized hydration recommendations. Oversaw the update to the GPP landing page and supporting content for their web presence.• Supervised email communications as well as paid and organic social content • Executed the launch of Gatorade Performance Partner's first ever brand campaign, "The Team Behind the Triumph which consisted of numerous videos and cut downs, social and static imagery.

Jacksonville, Florida Area

Mercedes-Benz Southern Region• Oversaw local (Tier 2) advertising for MBUSA Southern Region, approximately 120 dealerships and $28MM in media dollars annually across broadcast, search, digital, radio, print, & OOH• Strategically directed media and account teams on custom advertising messages and mediums for each market• Managed communication of advertising performance and budget adjustments monthly to 59 dealer groups• Developed and presented marketing updates to dealer principles, general managers, and marketing directors• Served as a liaison between home office in NY and client regional office in FL

Jacksonville, Florida Area

• Directed various client B2B and B2C accounts across healthcare, tech, hospitality, non-profit, and finance• Developed strategic marketing recommendations and managed execution of large-scale internal campaigns, brand launches, and B2B conferences/meetings

Greater Atlanta Area

AT&T Mobility- National Network Advertising• Managed and produced large-scale national advertising campaigns, including the 'It's Not Complicated' campaign which raised brand awareness, message recall, and increased overall likeability for AT&T all while boosting traffic and sales• Ensured proper use of wireless network claims and legal across mobility advertising and marketing• Collaborated with various partner groups including sponsorships, diversity advertising, media, legal, research, social, and product marketing to ensure seamless campaign launches such as iPhone 5, RootMetrics, etc…• Supervised the development of creative for the AT&T Developer Summit, including production of videos tailored to the developer/innovator audience • Led the youth advertising segment, executing campaigns focused on digital and social platforms

Greater Atlanta Area

AT&T Mobility- National Network Advertising

Greater Atlanta Area

BBDO Atlanta- AT&T Wired & Wireless Accounts• Managed and executed national print, OOH, TV, and radio campaigns• Briefed creatives on strategy and new projects, oversaw the development, management, execution, and measurement of campaigns

Greater Atlanta Area

BBDO Atlanta- AT&T Wired Account

Bachelor Of Science, Advertising, Minor In Art History

Activities and Societies: Campus Crusade for Christ, Honors AmbassadorsGraduated Summa Cum Laude, studied in Italy, celebrated 3 national.

Italian Language

I spent six months in Florence, Italy studying Italian language and finished at the Advanced I level.