Amy N. Swanson Email & Phone Number

United States

Seattle, Wa, Us

Jackson, Mississippi, Us

Hartford, Connecticut, Us

Appointed to lead project teams of 50+ in the launch of OhioRISE, the nation’s first specialized behavioral health plan for multi-system youth under 21. Provided contract oversight for all project operations, including transition of care, provider network, presentations, internal & external collaborations, and partnerships with shared service providers. $1B annual contract budget•Negotiated directly with Fortune 500 health plan executives to author contracts for Aetna’s model agreement, a first of its kind agreement to serve shared members, with eight managed care organizations and Ohio’s single pharmacy benefit manager.•Established Aetna’s First Tier, Downstream, and Related Entities (FDR) framework to meet Ohio’s transparency contract requirements. Negotiated ODM and Ohio Department of Job and Family Services (ODJFS) three-way information sharing agreements. •Managed all ODM/Aetna weekly meetings, quarterly business reviews, monthly leadership meetings, quarterly town halls, and regional in-person employee convocations. Coordinated all aspects of the meetings including logistics, attendee management, agendas, and content development. •Built the program brand, directing all internal and external engagement, communications, website implementation, member portal design, member materials creation, and the outreach plan. •Collaborated with legal counsel to create and lead all training on OhioRISE contract requirements, including member rights, member responsibilities, releases of information, and just cause requirements.

Okemos, Mi, Us

Recruited to support a diverse client base across public and private organizations, including nonprofits, health plans, provider solutions, independent national research, and healthcare consulting firms meeting all annual targets.*Developed the winning $13M award to Awarded the $13M Ohio launch Ohio’s Child and Adolescent Behavioral Health Center of Excellence Award. *Served as the Director of Health Improvement and Communications for Health Action Council, a national employer-led coalition. *Launched Healthy Kids, a campaign to increase immunizations and wellness visits during the COVID-19 pandemic.*Guided nonprofit organizations in managed care, child and family policy, and healthcare by crafting strategies, building networks, and authoring employer tools and resources.

Independence, Oh, Us

Served as the Director of Health Improvement and Communications for Health Action Council, a national, employer-led coalition. *Authored Insight briefs on medication adherence, opioids in the workplace, provider incentive models, reboarding, vendor management and RFPs. *Established a new health improvement initiative, Healthy Kids, focused on increasing immunizations and wellness visits. Oversaw health improvement activities with Leapfrog, annual wellness challenges, and collective impact market strategies. *Led all marketing and communications strategy including authoring new accountability processes, communications plan, and updating all branding guidelines and core sales collateral.

Us

Responsible for managing a diverse team of 16 individuals tasked with driving growth, member retention, and engagement for all Community & State (C&S) lines of business—including Medicaid, Medicare-Medicaid MyCare Ohio, and Dual Special Needs Plan (DSNP) products. Execute marketing, product launch, and customer engagement campaigns aimed at increasing brand awareness and attracting new members/customers into the business. Maintain an expert-level understanding of health-related customer needs and challenges, publicly-financed health care options, government relations issues, billing and insurance processes, community social service resources, and UnitedHealth Group’s vast array of available products, services, and solutions.• Grew membership by 216,000 for all products—in addition to developing strategies critical to retaining over 24,000 at-risk Medicaid members during a 50% reduction in UnitedHealth’s pharmacy network• Established the new C&S Child and Family Engagement Center in Ohio, securing over 7,000 new foster and adoptive child members from established relationships with Public Children’s Service Agencies• Recruited dozens of strategic community partners to enhance and add value to the offerings of UnitedHealth Group, including a high-profile cobranded heart and adolescent wellness marketing campaign sponsored with the American Heart Association and American Academy of Pediatrics• Built an array of new customer listening systems/infrastructure to elevate formed four new product-specific Member Advisory Councils (600 members, in total) that meet over 20 times annually to provide critical customer input • Served as key architect behind dramatic year-over-year improvements in customer satisfaction rates, leading NPS and CAHPS Action Plans and engaging 200+ local Health Plan NPS Champions • Transitioned into National VP of Strategic Growth role in 2019, after seven years in Vice President of Marketing, Advocacy & Member Experience assignment

Recruited to serve as top administrator for this youth-focused agency, overseeing a broad mix of responsibilities that included public policy agenda development, media and strategic communications, staff/board management, fundraising, audits, and financial operations. • Led expansion of the agency from a small regional team of two to a truly statewide organization with over a dozen staff and professional policy consultants, a 25-member Board of Directors; and 100+ Partner agencies• Exponentially increased awareness around child health issues, galvanizing thousands of new individuals, donors, and supporters in advocating for expanded Health Insurance Coverage for 250,000+ children in Ohio• Designed highly successful advocacy campaigns that generated $45 million to support home health visits, $100 million in early childhood funding, and $26 million in new funding for children’s mental health services

Euclid, Oh, Us

Applied communications expertise to support a diverse range of corporate, government, and non-profit clients—advising their executive teams on a wide range of issues such as public relations, government relations, advocacy, community outreach, branding, marketing, crisis communications, and executive communications.• Designed, launched, and managed over 25 grassroots advocacy and constituent-building programs on a local, state, and national level to boost issue/organizational awareness and engagement among targeted audiences • Built powerful coalitions across government agencies, non-profits, industry, and the public at large to address important societal issues such as tobacco abuse prevention, children’s health, and public transportation• Developed innovative fundraising plans to raise money for candidate, issue, and public health awareness campaigns—raising over $10M in total via a mix of traditional, digital, and grassroots development strategies

Masters Of Public Administration

Bachelor'S Degree, Political Science & Applied Politics