Amy O'Connor Email & Phone Number

Santa Monica, California, United States

Greater New York City Area

HealthiNation.com is an independent producer of premium health condition and lifestyle content that helps millions of people live their healthiest life every month. Trust, credibility, and a mission to support people at every stage of their health journey makes us different.

Greater New York City Area

Manage content operations for consumer division of leading digital health portfolio:o 50 million monthly unique users (comScore),o 34 full-time employees, 200+ freelance contributors,o a social media audience of 5.1 million.Reset content strategy that lead to record traffic:o grew SEO and organic traffic +100% annually; o created high-engagement franchises such as search-driven Q&As, rankings, seasonal packages, and quizzes;o recruited bloggers with robust social… Show more Manage content operations for consumer division of leading digital health portfolio:o 50 million monthly unique users (comScore),o 34 full-time employees, 200+ freelance contributors,o a social media audience of 5.1 million.Reset content strategy that lead to record traffic:o grew SEO and organic traffic +100% annually; o created high-engagement franchises such as search-driven Q&As, rankings, seasonal packages, and quizzes;o recruited bloggers with robust social followings,o launched syndication partnerships with MSN, Yahoo!, and Fox news. Extend brand reach and create sales opportunities:o created medical advisory board;o pitch and execute branded and sponsored franchises;o oversee high profile partnerships with Dr. Sanjay Gupta, Meredith Vieira, and Randy Jackson;o launched (with corporate sponsor) health blogger convention. Show less

Greater New York City Area

• Set editorial strategy for leading health and lifestyle site that consistently delivers against KPIs, including SEO, page view, and social growth.• Developed unique editorial positioning that allows site to compete against larger competitors. Set and execute editorial roadmap.• Extend brand across multiple platforms, including newsletters, partnerships, and social media (audience > 2 million).• Build and manage relationships with internal and external partners, including an… Show more • Set editorial strategy for leading health and lifestyle site that consistently delivers against KPIs, including SEO, page view, and social growth.• Developed unique editorial positioning that allows site to compete against larger competitors. Set and execute editorial roadmap.• Extend brand across multiple platforms, including newsletters, partnerships, and social media (audience > 2 million).• Build and manage relationships with internal and external partners, including an advisory board, bloggers, licensed content providers, vendors, and a syndication network.• Oversaw the Health brand’s first book franchise, The CarbLovers Diet (nine weeks on The New York Times best-seller list) as well as The CarbLovers Diet Pocket Guide and The CarbLovers DietCookbook. Collaborated with technology and marketing teams to create a supporting app, website, social media platform, and newsletter.• Promoted from Executive Editor in 2008. Show less

Greater New York City Area

Developed or repositioned special interest newsstand publications and websites and acted as editorial lead on new product launches for leading health and wellness publisher.

Top editor for nation's 11th largest circulation magazine. Edited three themed issues that earned magazine its first National Magazine Award nomination for General Excellence, 2005. Made weekly national media appearances.

New York, Ny

Edited lifestyle, health, sex, relationship, psychology, and beauty features for award-winning women’s magazine. Primary editor of literary essays and book excerpts.

New York, Ny

Features writer and food columnist nominated for the 2001 James Beard Award, the highest honor in food journalism.

New York, Ny

Content lead for food website founded by former New York Times Magazine columnist and author Molly O’Neill. Managed in-house staff of 20 editors, designers, and chefs as well as 35 outside contributors.

New York, Ny

Top edited food and nutrition, health, and fitness features. Oversaw two of the magazine’s largest marketing promotions. Represented Self on television.

Ms, Journalism

Ba, Sociology, High Honors

Bachelor Of Science (Bs), Behavioral Science