Amy Paul Email & Phone Number

Serve as the strategic lead for large, enterprise-level digital initiatives and ongoing continuous improvement engagements. Lead Reason One’s account management practice by establishing standards and processes, and applying strategic principles to create, strengthen and grow client relationships. Refine internal processes to provide more accurate revenue.

Foster, nurture and grow current and potential B2B and B2C client partnerships through the development of overall client retention and growth plans. Led large, multi-discipline digital engagements, including digital strategy and continuous improvement planning and execution. Data monitoring, analysis, reporting and research to identify opportunities.

Greater Milwaukee Area

Oversee all current clients and prospective clients in the tourism and government verticals, including strategy development and execution, digital marketing and content strategy development and continuous improvement plans. This position and responsibilities were rolled in to my current position.

Greater Milwaukee Area

• Manages all aspects of client accounts, including strategy development, budget management, project research and planning, video production coordination and campaign integration planning and execution. Proactively.
• Manages all aspects of one of the agency’s largest accounts, including digital strategy development and execution, specifically in the travel/tourism vertical.
• Strategic lead on all client projects to ensure client’s goal and objectives are met.
• Manage and maintain large budgets through proactive monitoring to mitigate risks.
• Client and agency advocate dedicated to the mutual success of both the client and agency.
• Data monitoring, analysis, reporting and research to identify opportunities, trends and challenges.

Greater Milwaukee Area

• Ownership of client relationship and day-to-day contact on client engagements. Initiate proposals, estimate approvals and traffic requests. Facilitate communication between internal team and client.
• Work with the project team (and with a project manager for mid- to large-scale projects) to establish project scope and timelines.
• Ensure all contracted engagements are on time, on budget and on strategy.
• Facilitate communication, status and meetings with client and team.

Support day-to-day projects, such as website development and maintenance, SEO/PPC, analytics reporting and email marketing. Serve as a secondary client contact and facilitate communication between client and internal team.

Greater Milwaukee Area

Support project planning and execution, including client research. Write and distribute client and agency press releases. Create media pitch calendars and write pitch letters. Create social media project plans and develop campaigns. Manage firm’s Speakers’ Bureau program and support firm marketing efforts. Maintained agency website and lead website.

Write and distribute press releases and media advisories. Manage all social media platforms for the County Executive. Plan and execute county events. Manage all constituent communications and maintained office website.

• Wrote and disseminated press releases on Admirals’ game outcomes, players and coaches.
• Served as a blogger and website content manager for the Admiral’s website located at www.milwaukeeadmirals.com.
• Updated stats for all home and road games
• Edited video highlights and posted photos to the Admirals’ website.
• Created a website located at www.milwaukeeadmirals.smugmug.com to view and purchase the Admirals’ action shots.

• Communicated all meetings, events and fundraisers to members.
• Served as a liaison between the President and general members.

• Planned and executed all details for the PRSSA Regional Conference entitled “Social Media: PR Tackling Technology” which attracted more than 50 students and professionals.
• Assisted in developing the conference theme, logo and promotion.
• Coordinated securing 16 professional speakers.
• Managed the conference budget.

Work to promote the brand on the UWW campus

Provide assistance to the Administrative Assistant by creating spreadsheets, researching, and planning events for alumni.

• Assisted in planning and promoting of the 2nd Annual Push, Pull & Pedal special event which raised close to $50,000.
• Assisted with processing and organizing all registrations.
• Assisted with securing 1-$10,000 sponsorship, 5-$1000sponsorships and over 12 companies who supplied food donations for the event.
• Created the Facebook page for Push, Pull & Pedal and issued advance updates to promote the event.