Amy Saenger Email & Phone Number

Westwood, MA, US

Westwood, MA, US

• Leads the Demand Generation and Marketing function, fueling pipeline for direct revenue and partner network.
• Develop and implement client acquisition strategy, guiding the team in connecting efforts across SEM, SEO, events, paid media, marketing partnerships, organic social and website optimization.
• Builds and maintains cross-functional relationships to balance business-as-usual goals with high growth PLG motions.
• Increased high intent MQL conversion to SQO by 10% YoY in year one, to an average conversion rate of 38.8%
• Supported 35% increase in company revenue in year one by increasing Sales Qualified Opportunity generation and conversion rates.

Westwood, MA, US

• The Predictive Index is the leader in talent optimization that empowers entire organizations to align their people strategy with business strategy for optimal business results.As Demand Generation Manager, I drive.
• Lead strategy and execution across SEO/SEM, PPC, email marketing, events, social media, and paid media
• Collaborate with creative teams to maximize engagement with thought leadership content, training opportunities, and maintain strong focus on website optimization
• Establishing marketing partnerships with key associations, publications, tech companies, and industry thought leaders
• Measuring and analyzing performance to continuously improve results
• Partner with cross functional teams to drive brand awareness, create and capture high intent leads, encourage product adoption, and prioritize targets and personas within addressable market

• Evaluate, implement, and manage marketing technologies (HubSpot) to improve marketing efficiency and effectiveness
• Design, implement, and measure success of comprehensive marketing strategies to increase brand awareness and market adoption
• Develop strategies for partner engagement and education

Boston, MA, US

• Planned and executed account-based marketing (ABM) campaigns to expand business in targeted enterprise accounts
• Proactively engaged with Sales and Client Growth to plan marketing activities and optimize the impact of campaigns
• Collaborated with content and PR leads to maximize engagement with thought leadership content and webinar opportunities
• Organized and optimized demand generation programs through a myriad of channels, including email, social media, digital ads, call-campaigns, webinars (internal and external), and partner programs

Needham, MA - Massachusetts, US

• Built, drove and optimized successful SEM campaigns (GoogleAds, AdRoll, Microsoft Ads, LinkedIn, Twitter, Facebook, etc.)
• Planned and executed event marketing campaigns designed for delegate conversion, retention, and engagement
• Partnered with graphics publications teams to ensure consistency in branding and messaging

Palo Alto, CA, US

• Developed and executed marketing communications campaigns
• Wrote and disseminated communications content including case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
• Created marketing and promotional materials, both print and electronic to support general brand awareness, thought leadership, customer satisfaction, and product sales
• Coordinated marketing activities related to conferences and trade shows
• Collaborated with internal and external teams on marketing and communications content
• Designed, launched and measured success of all marketing/communications efforts and campaigns

• Planned and created content to elevate brand presence, including marketing collateral, educational presentations and design assets
• Crafted messaging for use in executive presentations, client newsletters, blogs, email campaigns, sales enablement tools and collateral
• Supported product launches with outbound messaging, PR, client communications, pitch decks and staff training
• Maintained and optimized the design and performance of corporate assets, including PointRight.com, corporate intranet, PointRight Academy, videos and social media accounts
• Worked in close collaboration with senior leadership team, product management, sales, channel development, client experience and partners to reach corporate goals and objectives

• I supported all aspects of the business, with a particular focus on coordinating programs for existing clients and marketing Mohr Collaborative services. Projects included:Program Delivery
• Day-to-day coordination of multiple coaches and client teams, including management of time- sensitive deliverables
• Management of acquisition and production of materials used in programs including presentations, video, print/electronic workbooks, handouts, and more
• Administration of online assessments: Including account setup, reporting, and technical supportBusiness Operations
• Setup and support of subcontractors with access to Mohr Collaborative and client systems
• Maintained project management siteMarketing and Communications

Newton, MA, US

• Planned, developed and executed audience development and event recruitment strategy for 47 international and domestic seminars
• Generated marketing plans and drove all recruitment efforts related to the media group’s annual conferences, including: BriForum London, BriForum Denver, and Storage Decisions New York
• Identified and capitalized on new marketing opportunities through industry partnerships, social media, online and print advertising, and direct calling
• Supported online lead generation programs with marketing copy development and campaign execution
• Trained, managed and mentored new marketing associates – including development of 2015 team marketing plan

Dallas, TX, US

• Wrote promotional content for placement in a wide variety of media outlets, including:SuperPages.com, SuperPages Print, local listing platforms, ad copy and client websites
• Created original marketing concepts and promotional content for client websites, mobile websites and Facebook pages
• Identified clients needs, target audience, goals & expectations through solution based ROI sales call process (Preparation, Introduction, Needs assessment, Recommendation, & Close/Disclosure)
• Recommended and advised client with data gather from advertising & marketing programs through call counts, keyword report, click report & conversion reporting to ensure repeat business and future growth
• Responsible for negotiation, pre-sale, post sale and renewal of annual service contracts

Lincoln, Rhode Island, US

-Participated in Media Team meetings and contributed ideas to improve public presence of the agency-Worked with Public Relations/Web Content Coordinator to complete online tasks, such as updating the agency's website or social media aspects-Prepared, wrote, distributed, and pitched press releases in any of the nine regions of the agency-Contributed written.

Smithfield, RI, US

Olean, NY, US