Amy Shaw Email & Phone Number

Comal County, Texas, United States

Elected May 2024 to three-year term representing Single-Member District 5

San Antonio, Texas, United States

San Antonio, Texas

San Antonio, Texas

I represented the CEO, consulting, collaborating and overseeing matters related to Communications, Marketing, Brand, Enterprise Strategy, HR, Corporate Responsibility, Social Media, CFO, and CAO (IT, Corporate Security, Corporate Services) and Events, and serve as the chief steward of clear dissemination of company values and strategic direction. The CEO sought my counsel on strategic matters of enterprise significance, such as reputation, employee engagement, organizational design and change management, and I help resolve priority, complex and sensitive issues. I provided quality control on all communications to the USAA Board of Directors and oversaw USAA’s strategic and operational plan communications, facilitating greater executive and employee understanding of and alignment with corporate direction. I established, staffed and managed our enterprise speechwriting center of excellence, raising the standard for external executive communications strategy and execution. I also reestablished enterprise external communications strategy and planning, moving from reactive to purposeful and proactive placement of the CEO and other senior executives as thought leaders.

San Antonio, Texas

I was initially recruited to Corporate Communications to establish the first integrated team of business-line and staff agency communications consultants, improving quality, alignment, prioritization and efficiency with half of the previous staff. My expertise in communications strategy and efficiency led to my next assignment of managing the operations of Corporate Communications, serving as chief of staff to the CCO and directing strategic and operational planning, manpower, budget, process integration and resource allocation. I guided organizational and resource changes, brought a cohesive approach to change management and provided executive oversight to ensure consistent and integrated messaging by our employee, member and public communications functions. With operations performing at its best ever, I was then asked to return to the enterprise partnerships internal client relations function and reinvigorate efficiency and effectiveness. In addition to managing that team, I organized USAA’s history and led development of our first corporate museum, built our enterprise crisis communication plan, created the information security policy and process, and led communications for a historic membership eligibility expansion, which tripled the size of USAA’s market.

San Antonio, Texas

I was responsible for the quality of all communications from or related to the CEO-Elect and subsequently the CEO, designing his internal communications strategy, schedule, events and tactics.I was the first of four communications professionals to meet expectations and be named to position permanently.

Master Of Arts (Ma), Professional Communication

Bachelor Of Science (Bs), Broadcast Journalism

Activities and Societies: WCBU/WTVP; Society of Professional Journalists