Amy Tan Email & Phone Number

Ensuring and securing a supply of safe food for all.

Singapore

• Fresco Pte Ltd is a fresh produce importer/wholesaler in Singapore. I led the Import Department for certain products, expanded customer segments and was part of management team for business development. My roles in the.
• Assisted management in formulating a 5-year business roadmap through structured market research for the purpose of developing strategies in procurement, marketing and sales.
• Transformed the Import Department through strategic procurement of competitive products from various regions (NZ/Australia/Egypt/South Africa) that led to business expansion and market penetration.
• Collaborated with overseas stakeholders to secure procurement plans which resulted in improved price competitiveness by 15% - 25%.
• Developed effective marketing strategies through quantitative and qualitative market research to target new customer segments. It resulted in 250% growth in customer based and 75% customer retention rate between 2019.
• Coordinated successful Chinese New Year sales project from 2019 to 2022. Includes implementation of digital marketing, product launch, facilitate logistics and post-project performance review.

Singapore, Australia

• I joined as a business consultant to the Sales and Business Development Manager and has supported team in multiple projects within the wholesale trade (fresh produce). My specialties include project management.
• Consulted in an overseas (Western Australia) agricultural business project, evaluated business decisions and develop solutions to improve cost and price efficiency. Project lasted from Jan 2018 to April 2018.
• Engaged in planning business proposals through rigorous market research and product analysis. It lead to successful market entry and secured business contracts with the largest supermarket retailer in Singapore
• Provided product analysis support to the Sales Team on multiple farm visits in Vietnam and around Australia

Australia

• Prepared objectives and outlines for each lesson, following curriculum closely
• Assisted students with acquiring better understanding the subject as a whole
• Provided wholesome learning tips and guide to transit into 3rd year

Singapore

• Developed pricing strategies to improve the brand equity and increase sale volume by 5%
• Assisted in the design, construction, test, and support of the company’s website for online orders which increased customer base and customer retention rate
• Assisted in the design of flyers for Chinese New Year sales event
• Assisted in formulating automated generation of quotation and invoicing template that increased work efficiency by 30%
• Analysed and ensured the accuracy of weekly financial reports for management reviews

Master Of Science In Economics, Econometrics And Quantitative Economics

Bachelor Of Commerce - Bcom, Major In Economics And Finance, Breadth Track In Mathematics And Statistics.

Foundation Degree