Amy Tan Email & Phone Number

Ensuring and securing a supply of safe food for all.

Singapore

Fresco Pte Ltd is a fresh produce importer/wholesaler in Singapore. I led the Import Department for certain products, expanded customer segments and was part of management team for business development. My roles in the company matured as the business grew. My responsibilities include business strategy, procurement and customer development.• Assisted management in formulating a 5-year business roadmap through structured market research for the purpose of developing strategies in procurement, marketing and sales.• Transformed the Import Department through strategic procurement of competitive products from various regions (NZ/Australia/Egypt/South Africa) that led to business expansion and market penetration. • Collaborated with overseas stakeholders to secure procurement plans which resulted in improved price competitiveness by 15% - 25%.• Developed effective marketing strategies through quantitative and qualitative market research to target new customer segments. It resulted in 250% growth in customer based and 75% customer retention rate between 2019 to 2022. • Coordinated successful Chinese New Year sales project from 2019 to 2022. Includes implementation of digital marketing, product launch, facilitate logistics and post-project performance review.• Directed product and packaging improvement to enhance brand image while maintaining cost.• Provided accounting support by semi-automating manual accounting process which resulted in increase productivity by 50% and reduction in errors. Other support includes compliance and tabulating information for quarterly/annually reporting.

Singapore, Australia

I joined as a business consultant to the Sales and Business Development Manager and has supported team in multiple projects within the wholesale trade (fresh produce). My specialties include project management, business development and consulting. • Consulted in an overseas (Western Australia) agricultural business project, evaluated business decisions and develop solutions to improve cost and price efficiency. Project lasted from Jan 2018 to April 2018.• Engaged in planning business proposals through rigorous market research and product analysis. It lead to successful market entry and secured business contracts with the largest supermarket retailer in Singapore• Provided product analysis support to the Sales Team on multiple farm visits in Vietnam and around Australia

Australia

• Prepared objectives and outlines for each lesson, following curriculum closely • Assisted students with acquiring better understanding the subject as a whole • Provided wholesome learning tips and guide to transit into 3rd year

Singapore

• Developed pricing strategies to improve the brand equity and increase sale volume by 5%• Assisted in the design, construction, test, and support of the company’s website for online orders which increased customer base and customer retention rate• Assisted in the design of flyers for Chinese New Year sales event• Assisted in formulating automated generation of quotation and invoicing template that increased work efficiency by 30%• Analysed and ensured the accuracy of weekly financial reports for management reviews

Master Of Science In Economics, Econometrics And Quantitative Economics

Bachelor Of Commerce - Bcom, Major In Economics And Finance, Breadth Track In Mathematics And Statistics.

Foundation Degree