Ana María Bernal Manduley Email & Phone Number

Panama

Panama City, Panamá, Panama

Panama City, Panamá, Panama

Content Strategy, Planning, and Delivery● Development of a multi-channel content strategy, plan and production calendar. Mapping out short- and long-term content strategies that support and extend marketing initiatives● Evolving standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies● Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content for each Discerning Traveler segmentation.● Leading and inspiring writers, editors and SEO strategists● Employing the best practices in grammar, messaging, writing and style● Conducting ongoing reviews to gauge content effectiveness● Gather data and analytics to make recommendations based on those results● Leveraging data to develop content themes/topics● Lead the maintenance of content inventories● Ensuring consistent global experience and implement appropriate localization/translation strategies Project Management ● Leverage expertise to support the marketing team in project planning and management ● Support various projects to deliver agreed-upon objectives and measurements on time and within budget ● Manage multiple varied customer experience (CX) marketing projects simultaneously through the project life cycle to effectively manage cost, schedule, quality, and brand. ● Understand Customer experience plans from conception to final implementation and measure the results. ● Develop project roadmaps and work back schedules and timelines to ensure the project is on time and within budget ● Create a collaborative, innovative, and data-driven decision-making environment and process into all marketing projects. ● Proactively communicate project progress and performance to increase transparency.

Barcelona, Catalonia, Spain

Senior Creative Strategist & Copywriter with focused experience in fully integrated communications for multinational brands in Europe and Latin America for local, regional and global projects on a diverse range of customer driven brands.Responsible for multicountry and multilingual creative advertising campaigns for traditional and digital media. Oversee and supervise 3 junior copywriters.● Major launching strategy for lead brand of electric vehicle chargers, Wallbox. The awareness campaign was released in eight countries and translated to seven languages across Europe and the US in all significant digital platforms, social channels and through native interactive websites adapted to every market.● Conceptualization, storytelling, multimedia ads and marketing material for FC Barcelona’s home and away kit 2022-2023. The campaign was published worldwide and translated to multiple languages.● Digital Creative Strategy for the largest airline in Spain, measured by fleet size and number of destinations, Vueling. More than 10 successful lead generation campaigns for promoting destinations in a year, raising brand awareness, improving brand perception and increasing interactions in both organic and paid media.● Brand positioning, rebranding and digital strategy, for a local sportswear company specialized on trail running and snow undergarments, SportsHG.● Main Creative Copywriter for Barcelona's most beloved non-profit dedicated to saving lives floating adrift in the Mediterranean, Open Arms. Among the many campaigns executed for awareness and founding, International Women's Day was particularly interesting reaching over 500,000 users, achieving 691.181 impressions, 19,927 likes organically in 24 hours.Other clients: Right Guard UK / CND/ CaixaBank/ Engel & Völkers Spain & Portugal /Horniman’s / Bioderma Spain

Panama City, Panama

- Creación de contenido en redes sociales, principalmente Facebook, Instagram, Twitter y LinkedIn.- Desarrollo de Estrategias Digitales- Contenidos estratégicos, análisis de métricas y ajustes de contenidos regulares y reactivos- Manejo digital de cuentas regionales para marcas como Snickers, Mars, Nevada, Grupo Roble, Gatorade y cuentas panameñas como La Chiricana, Credicorp Bank y Estampa (blog).

Panama City, Panama

-Monitorear la competencia y realizar estudios de precio.-Propuestas de medios para pautar.-Desarrollo de piezas publicitarias.-Cotización, impresión e instalaciones de materiales promocionales con proveedores en medios y tiendas.-Elaborar reportes de efectividad de las campañas.-Estrategias de relaciones públicas, patrocinios que aporten positivamente a la marca e incrementen ventas.-Manejo de redes sociales de la marca y compra de medios digitales.-Coordinar apertura de nuevas tiendas.-Monitorear las tiendas para mantener el material publicitario actualizado y en buen estado y ejecutar las correcciones necesarias.

Panama City, Panama

-Manejo y supervisión de tiempo y contenido. -Trabajo con dead-lines, servicio al cliente y presupuestos. -Llevar a cabo forecasts y reportes de inversión mensuales, así como también Reportes de Contacto y Órdenes de Trabajo.-Se trata de asesorar y educar a cada cliente acerca de las nuevas tendencias en Publicidad en términos de Estrategias, Diseño y Medios ATL, BTL y Digital, logrando objetivos en conjunto a corto largo y mediano plazo, según convenga dependiendo de su industria, categoría, competencia, público objetivo, etc.

Panamá City, Panamá

La mitad de la pasantía estuve en el departamento de Cuentas como Asistente Ejecutiva. En el segundo término pasé al Departamento de Creatividad donde ejercí como Diseñadora Gráfica en su mayoría fue adaptaciones de campaña llevados a medios ATL y Web.

Copywriter, Copywriting

Programa de alto rendimiento para Redactores Publicitarios

Creatividad Publicitaria

Cursos de Creatividad Integral: Conceptualización, Dirección de Arte & Creatividad Digital Cursos Creative Community Cursos de Gestión y.

Bachelor'S Degree, Advertising

Activities and Societies: Asistente de Cátedra en Publicidad V- Copy WrittingDurante mis estudios universitarios de Publicidad, fueron.

High School

Activities and Societies: Comité Estudiantil