Ana Valentin Email & Phone Number

United States

•Developed and maintained the organization's visual and user experience brand identity, ensuring a cohesive and consistent design language across all digital and offline materials. Led the creative process by brainstorming and iterating innovative design concepts that aligned with NIBS's mission and user needs. •Oversaw multiple UX/UI design projects from inception to completion, ensuring timely delivery while upholding high-quality standards, usability benchmarks, and adherence to budget constraints. Utilized project management tools to track progress, facilitate collaboration, and ensure that all user feedback was incorporated effectively. •Collaborated closely with cross-functional teams, including product managers, developers, and marketing, to design cohesive and user-centered visuals that enhanced brand messaging and drove engagement at the Building Innovation yearly conference and other NIBS events. Created intuitive event signage, digital banners, programs, and promotional materials tailored for events, conferences, webinars, and workshops. •Mentored and supported junior designers by providing constructive feedback and sharing best practices in UX/UI visual design techniques, tools, and user-centered design principles, fostering their professional growth and enhancing team collaboration. •Maintained and evolved the organization’s brand and user experience guidelines, ensuring consistency across all platforms. Created comprehensive brand guidelines that encompassed visual design, interaction patterns, and usability standards, ensuring adherence across all digital and print materials.

United States

Design engaging digital and print materials that support client objectives with a strong focus on user experience, ensuring that all design elements enhance usability and accessibility.•Collaborate closely with clients to define brand identity, user experience goals, marketing strategies, budget, and project timelines, ensuring alignment across all design phases.•Adhere to the client’s brand language and aesthetic while creating user-centered designs, systematically applying design systems and guidelines to ensure consistency and quality across all deliverables.•Advise clients on UX/UI strategies for effectively reaching target audiences, utilizing user research insights and data-driven recommendations to inform design decisions, and seamlessly incorporating client feedback into the final designs.•Graphic design and UX/UI portfolio available at anamariavalentin.com, showcasing a range of projects that emphasize user-centered design principles and innovative solutions.

Developed user-centric digital and print collateral to enhance JLL’s Mid-Atlantic property marketing efforts, focusing on designs that optimize user engagement and facilitate information accessibility.•Created comprehensive brand guidelines and designed a wide array of assets, including logos, brochures, email campaigns, infographics, social media ads, signage, interactive brochures, property websites, print ads, and video ads, all aligned with JLL’s branding strategy and user experience standards.•Designed onboarding materials, PowerPoint presentations, training guides, and internal property marketing portfolios that effectively communicate key information and support JLL's internal objectives, ensuring adherence to extensive brand guidelines while prioritizing user comprehension.•Collaborated closely with the property marketing team to define brand identity, set user experience goals for marketing campaigns, and establish project deadlines, fostering a shared understanding of design priorities across the team.•Led design kick-off meetings via Microsoft Teams to establish clear project objectives, user needs, and expectations, facilitating efficient communication and alignment on deliverables for new projects.•Worked collaboratively with property marketing teams across JLL Americas, proactively taking on design projects during periods of understaffing or high workload, ensuring continuity in project workflows and meeting strategic marketing goals.

Washington D.C. Metro Area

Designed user-focused infographics, social media posts, banner ads, online advertisements, flyers, print ads, brochures, presentation boards, PowerPoint presentations, logos, and other materials to effectively communicate the Endocrine Society’s objectives and research findings while enhancing user engagement.•Collaborated with the creative director and society members to define brand identity, establish user experience goals, set marketing objectives, manage budgets, and adhere to project timelines, ensuring alignment with broader organizational strategies.•Ensured all designs adhered to the Endocrine Society’s brand language and aesthetic while optimizing user experience,consistently delivering projects that meet strict branding guidelines and usability standards.•Presented design concepts and completed projects to society members for review, actively incorporating feedback and conducting usability evaluations to refine designs and enhance alignment with user needs.•Coordinated closely with local print shops to ensure high-quality production of all print

Washington, District Of Columbia

Led and executed all design projects as the in-house graphic designer for MoKi Media, creating user-centered materials—including invitations, brochures, newsletters, infographics, presentations, and advertisements—that aligned with client objectives and enhanced user engagement.•Developed visually compelling digital assets and user interfaces for high-profile and local clients, ensuring a seamless user experience across both web and print platforms.•Served as the company’s in-house photographer, contributing to designs with original imagery that was featured in both local and international publications, showcasing an ability to align visual storytelling with user engagement goals.•Managed and optimized all active social media client accounts, leveraging analytics and user feedback to increase audience engagement and following through strategic content development and targeted campaigns.•Crafted user-friendly press releases, newsletters, and media materials on behalf of clients, developing targeted media lists to facilitate effective outreach and engagement with the intended audience.•Secured impactful print and online coverage for clients through strategic media outreach and pitching, ensuring alignment with user interests and maximizing audience reach.•Drafted comprehensive press backgrounders and meeting agendas, ensuring clients were well-prepared and equipped for briefings with stakeholders, enhancing communication efficiency.•Tracked all press coverage, compiled press hits, and created detailed monthly reports for active clients, providing insights into media performance and user engagement metrics to inform future strategies.

Washington D.C. Metro Area

Captured and published original, high-quality visual content for Drink Company and Columbia Room’s social media accounts (Twitter, Facebook, Instagram), employing social media management software to analyze engagement metrics and enhance user interaction.•Designed and maintained all Drink Company websites, ensuring a user-centered approach to navigation and layout while implementing updates that improve user experience and accessibility.•Collaborated with the Drink Company PR team on company publications and marketing materials, utilizing user feedback and data analysis to ensure maximum visibility and engagement across digital platforms.•Developed and executed user-friendly digital marketing campaigns highlighting Drink Company updates and events, optimizing email communications for clarity, engagement, and responsiveness to enhance subscriber interaction.

San Juan, Puerto Rico

Designed engaging product displays that utilized user-centered design principles to showcase specific products, enhancing brand image and creating an immersive shopping experience that resonates with customer preferences.•Received extensive training in luxury customer service, integrating user experience methodologies to provide an exceptional and personalized shopping journey that increased customer satisfaction and loyalty.•Conducted daily administrative tasks and managed cash and credit card transactions while ensuring a smooth and efficient user experience at the point of sale, adhering to established POS guidelines to facilitate seamless transactions.•Responsible for opening and closing the store, streamlining operational processes to enhance employee and customer interactions; prepared daily bank deposits with a focus on accuracy and efficiency.•Trained sales associates in effective communication techniques and product knowledge, empowering them to create personalized customer interactions that lead to multiple sales, enhancing overall user engagement and experience in the store.

Greater New York City Area

Briefed key stakeholders within the fashion industry on new collections and designers represented by Omen PR, using user-centered presentation techniques to effectively communicate brand stories and enhance stakeholder engagement.•Developed targeted media lists for client announcements and press outreach, utilizing data analysis to identify key influencers and media outlets that align with user interests and maximize visibility.•Created comprehensive media kits for each designer and brand represented by Omen PR, structured to highlight user engagement metrics, recent collections, and overall press coverage, ensuring all materials align with user needs and expectations.•Hosted seasonal press events, implementing user experience principles to ensure efficient guest check-in and event flow, enhancing attendee interactions and fostering a memorable experience that promotes brand loyalty.

Greater New York City Area

− Rendered designs through hand illustrations, Adobe Illustrator and Adobe Photoshop− Worked closely with creative director, learning about the production and merchandising process of luxury shoes− Sourced and selected fabrics, trims and embellishments for upcoming collections− Created product information charts using Microsoft Excel for current and developing collections− Successfully managed front-of-house guest flow and guest list check-in at press events− Worked as staff member during New York Fashion Week shows and events

Greater New York City Area

− Rendered designs through hand illustrations, Adobe Illustrator and Adobe Photoshop− Sourced and selected fabrics, trims and embellishments for upcoming collections− Created product information charts using Microsoft Excel for current and developing collections− Worked as staff member during New York Fashion Week and managed front-of-house guest flow and guest list check-in

Greater New York City Area

− Developed sewing samples to be mass-produced and technical flats for pattern makers to transform into sample garments.− Managed front-of-house guest flow and guest list check-in at the brand’s New York Fashion Week shows.− Assisted designers with daily administrative tasks

Bachelor Of Fine Arts (Bfa), Fashion/Apparel Design

Master Of Business Administration (Mba), Brand Management