Ana Perez Email & Phone Number

Orlando, Florida, Us

New York, New York, Us

Charleston, Sc, Us

Toronto, Ontario, Ca

Toronto, Ontario, Ca

London, Gb

Charged with helping to double Aon’s Health and Benefits revenue by integrating multiple solution offerings into a single, differentiated value proposition and developing integrated go-to-market strategies, including content strategy, demand creation and sales enablement.Established a strategic marketing function in support of Aon’s Health & Benefits portfolio by developing strategic marketing plans and processes, hiring and developing marketing talent, and successfully executing against critical marketing deliverables.Facilitated a global, cross-business leadership working team to develop a differentiated health & benefits value proposition based on key buyer personas. Supported the client conversation by developing content strategies aligned to personas across the buyer journey, leveraging data to monitor and adjust as necessary.

London, Gb

Helped transform and expand the marketing organization at Aon Hewitt by developing integrated marketing plans and processes, hiring and managing marketing talent and implementing critical brand and product marketing strategies.Initiated a global, cross-functional initiative aimed at re-establishing Aon Hewitt’s brand relevance through the development and implementation of a cohesive brand portfolio strategy. Project included conducting a brand audit in order to identify the company’s most effective brand assets, developing a plan for retiring and transitioning less effective brands and creating plans for launching new strategic brands.Developed and executed marketing strategies for Aon’s Exchange Solutions, a central component of the company’s health portfolio and overall growth strategy. Established integrated marketing and sales efforts to launch the Aon Active Health Exchange and grow our client base to over 100 employers representing 1.2 million covered lives.

Chicago, Il, Us

Revitalized AIM’s brand identity through a multi-phased brand re-launch that included corporate identity redesign, client and employee engagement and public relations. Established the company’s formal marketing discipline by aligning the organization behind a cohesive marketing strategy, leading a team of marketing communication professionals and implementing standard planning and execution processes.

Chicago, Us

Drove strategic marketing vision for new eHealth Solutions business created to penetrate and grow global target markets. Forged strong cross-functional relationships across regional leadership teams, product management, sales and engineering to develop go-to-market plans, launch new products, increase brand awareness, and generate leads.

Chicago, Us

Created and managed product marketing plans, including packaging, pricing and promotional initiatives for a portfolio aimed at capturing over $20 million in revenue in the US imaging market. Facilitated year-round competitive sales training to an organization of over 40 sales executives for a variety of products within the Imaging Solutions portfolio.

Chicago, Us

Owned and executed comprehensive public relations plans for four P&Ls and six product lines including clinical, financial and administrative software solutions. Pitched interviews and story ideas to consumer and trade press; hosted press conferences, media briefings; and managed crisis communications. Served as the business’ spokesperson.

Boston, Ma, Us

Completed rigorous leadership development program consisting of three rotations across multiple GE businesses. Program assignments covered organizational communications, public relations and marketing and included an international rotation in Brussels, Belgium.

Mba, Marketing, Management & Strategy, Entreprenuership

Bachelor Of Science, Communication; Public Relations