• Reporting Structure: Reports to the brand, communications, research & insights director, managing a team of 7 professionals (2 directly)• Strategic Planning: Develops and monitors an annual strategic plan with processes and results indicators aligned with business guidelines, culture, and reputational objectives• Brand Consultancy: Provides consultancy services to the company's dealerships across 15 states• Contract & Budget Management: Oversees contracts and supply, alongside annual budget management• Internal Communication Governance: Redesigns the governance of internal communication and engagement initiatives, impacting over 20,000 employees across 5 regions• Intranet & Multichannel Platform Launch: Develops and prepares for the launch of a comprehensive intranet and multichannel platform for all collaborators• Brand Renewal Project: Acts as PMO for the renewal of the brand architecture, visual identity, and related assets, with a project timeline extending over two years, culminating in a December 2023 launch• Diversity & Volunteering Initiatives: Serves as a member of the Diversity and Volunteering Executive Committee and leads the Corporate Communications Hub• Talent Journey Project: Coordinates communication and brand actions in the Talent Journey working group

• Responsible for developing built to suilt Corporate Communication, Institutional Marketing, Organizational Culture and Employee Value Proposition (EVP) projects, including presentations, events, workshops, media training to spokespersons, strategic diagnoses, among others. Clients: 3M Latam, Greenpeace, MPD Engenharia, Matera, BMG Bank.

• Reporting Structure: Reported to the VP of Legal and Institutional Relations, managing a team of 10 professionals (3 directly)• Strategic Planning: Developed and monitors annual strategic planning that aligns with the company’s business goals, mission, vision, and organizational principles• Organizational Culture & Change Management: Participated as a member of a working group focused on organizational culture and change management actions, contributing to initiatives such as Great Place to Work• Change Management PMO: Led as PMO for a change management project in Business Communication and Institutional Relations, involving 54 employees and 13 macro processes, including data analysis and metrics across various channels (press, digital, advertising, internal communication, ombudsman)• Family Relationship Program: Developed and implemented "Família Energia", a family relationship program for 13,000 employees, featuring an annual calendar of events to enhance employee engagement• Brand Update: Managed the company’s brand's voice and visual standards updates across all points of contact, ensuring alignment with the organizational culture and brand guidelines• Institutional Ranking & Awards Curation: Developed and implemented a curation strategy for institutional rankings and awards, along with an indicator dashboard featuring structured KPIs for the board of directors

• Reporting Structure: Reported to the Accounts director and managed seven professionals (three directly)• Public Relations & Crisis Management: Overseen public relations and crisis management for Unilever Food Solutions brands, including Hellmann’s, Knorr, AdeS, Becel, Arisco, Maizena, and Cremogema• Strategic Planning: Designed and periodically monitored annual strategic planning for each brand, ensuring alignment with the company’s business strategies, global sustainability, and corporate communication policies• Relationship Management: Managed relationships with brand partners, digital influencers, and the press, facilitating events and collaborations• Benchmarking Practices: Conducted benchmarking and aligned practices with Unilever peers across the US, Latin America, Europe, and Asia to ensure best practices in PR strategy• Spokesperson Preparation: Prepared and advised spokespersons for press interactions, providing guidance to C-Level executives• Sensitive Topics Monitoring: Monitored sensitive topics related to brands, and established action plans to address them proactively• Customer Satisfaction: Achieved a high level of customer satisfaction for Unilever in annual surveys conducted with clients in Brazil, which included prominent brands such as Microsoft, Outback, McDonald’s, Netflix, TNT

• Reporting Structure: Reported to the VP of Corporate Management, and managed one professional directly• Department Restructuring: Took charge of restructuring the department to centralize various communications functions, enhancing efficiency and effectiveness• Strategic Communication Planning: Developed integrated communication plans that aligned with the broader business strategy, demonstrating a strategic approach to communication• Policy Development: Established internal rules and policies for partnerships and sponsorships, which were crucial for maintaining corporate standards and compliance• Ombudsman Channel: Implemented a channel for feedback and resolution, showing a commitment to transparency to customers and employee engagement• Organizational Communication Program: Developed a program for leadership communication, ensuring that all levels of the organization were aligned and informed• Crisis Communication: Managed communication strategies during significant changes, such as job reductions and factory closures (over 200 employees)• Brand Positioning: Conducted a brand re-study and launched a new positioning strategy, emphasizing a focus on branding and market perception by stakeholders and shareholders• Event Management: Planned and managed both internal and external events (over 1,000 people)

• Reported to the Global Human Resources vice-president, managed one professional directly and eight others in all continents• Responsible for establishing and unifying the Employee Engagement activities, as a holding department, across five continents • Planning institutional campaigns focusing on values, operating principles, business strategy, brand attributes, eco efficiency and the company’s culture • Promotion of activations to engage employees, their families and the surrounding community of the company's units in Brazil • Responsible for internal crisis management and policy implementation for brand application • Preparation and execution of annual planning schedule of internal events • Management of financial and administrative resources as well as contracts with suppliersMain Achievements: • Implemented guidelines for all the company’s official communication flow, meaning over 90,000 employees on five continents, through channels such as intranet, digital communications, institutional newsletter and wallpaper • Conducted institutional campaigns of great positive impact as Process Sustainability, Health and Safety, Marfrig’s Group Environment Month, Ethics New Code, Volunteering and Free Pass Programs • Successfully coordinated new internal communication processes to themes related to the Organizational Human Development department, such as Integration Program, new bonus payment model / executive variable compensation, and the "Marfrig Identity Award" to recognize prominent professionals

• Analysis and development of “built to suit” communication plans to companies and agencies such A2, Romã, Lab SSJ (Natura Cosmetics, Eurofarma, Hospital Brasil and LATAM Airlines), and institutions such Inova Seminars and APAS - Paulista Association of Supermarkets• Qualitative and institutional analysis of content in social media, integrating them into communication action proposals • Production and editing of content related to corporate education, culture and organizational development, internal and external communications, social responsibility and social media

• Functional report to the HR VP in Brazil and to the Marketing and Comms Director in Spain, managed ten professionals (3 directly)• Responsible for the entire flow of the company's official information for approximately 80,000 employees, renovation and use of online and offline medias, and communication campaigns• Development and control of the department projects, policies and performance indicators• Alignment and monitoring of global strategic communication initiatives Spain-Brazil• Atento’s brand use to internal management presentations, videos and events• Internal advice to all administrative departments, specially to Human Resources for development and roll-out of appropriate institutional tools related to the corporative vision, mission, values and principles• Monitoring of HR global strategic initiatives (Atento Academy, Social Responsibility and Rally), ensuring their translations local settings and actions alignment• Leadership of multidisciplinary teams, involving departments such as HR, Operations, Business Development, IT and Infrastructure• Interface, monitoring and control of suppliers, ensuring quality, delivery and alignment with businessMain Achievements:• Increase of 49% of employee satisfaction degree with institutional motivational actions, aimed at the endomarketing actions in the 2009 – 2010 period• Development of internal communication policies to the entire company• Successful launch of the corporate channel Atento TV making it as a best practice to 17 countries• Implemented the presidency’s communication program in Brazil with employees in live events, TV show and corporate blog• Member of the GPTW committee to lead Atento on preparing itself to be certified by the external institution thru internal comms actions, specially on a new leadership comms program• Case "Designing the Future" won 2nd place in the ABT Award (Brazilian Association of Teleservices), 2008 edition, in the category Internal – External Communications

• Reported to an Account manager and coordinated 5 journalists directly• Communication coordinator for McDonald's Brazil, Hewlett-Packard in Brazil and new accounts• Responsible for monthly reports, internal communications tools, cases, speeches and budgets• Developed and designed projects, internal and external communication pieces and quoted new products• Managed the relationship with customers, captured briefings, interfaced with advertising agencies, press relations and suppliers• Supervised intranet and extranet contentMain Achievements:• Restructured HP Brazil's internal communication channels• Restructured McDonald's Brazil's internal magazine, distributed to over 35,000 employees• Developed Malote do Gerente (McDonald's Manager's Express Mail). A communication tool for McDonald's Brazil's 6,000 managers, highly improving their relationship and dialogue with the company's head office