• Led the design and development of a new logo and comprehensive brand guidelines to establish a cohesive visual identity for the organization.• Created new branded stationery including business cards, letterheads, and other collateral to ensure consistent internal and external communication.• Designed promotional materials to support the PR strategy for the Systems Engineering Master’s program, increasing visibility and outreach.• Developed and implemented a PR strategy aimed at building relationships with media outlets and academic communities to promote the Systems Engineering Master's program.• Collaborated closely with the marketing and admissions teams to ensure cohesive messaging across all platforms.• Utilized industry-standard tools (e.g., Adobe Illustrator, InDesign, Photoshop) to deliver high-quality design assets within deadlines.• Ensured brand consistency across digital and print platforms, adhering to newly established guidelines.

• Led the workshop on Figma and UX/UI, collaborating cross-functionally between the department of Graphic Design and Software Engineer.• Manage all chapter design operations for a team of 12 by optimally utilizing individual strengths when promoting the chapter in different digital channels, and demonstrating ability to inspire and motivate others.

As Project Manager at 8 SIGNAL, I executed an SEO strategy that significantly enhanced website visibility, increasing active users from 10 to 17K within a quarter.• Manage project timelines, budgets, and scopes, maintaining flexibility to overcome challenges.• The SEO strategy I implemented led to 73K users triggering an event, resulting in a significant increase in patient calls to our client's business.• Optimized content creation by producing high-quality marketing copy and social media content. Extensive experience designing digital assets, including social posts, ads, blog graphics, and website pages.• Enhanced creativity in graphic design projects through brainstorming and refining design concepts using ChatGPT.• Designed and developed user-friendly interfaces for web and mobile platforms, ensuring consistency and usability.

As a marketing coordinator I redesigned Rincon's website using UX fundamentals, raising its authority score from 0 to 26 and increasing unique visitors by 300% per month. I also created a brand guide, edited videos, and podcasts, resulting in a 50% audience growth.• Standardized website UX and performed keyword research, enhancing website ranking and boosting organic search traffic.• Implemented a new branding strategy for various platforms, including the website, social media, and podcast, increasing audience size by 50% in less than ten months.• Created detailed scripts for remote team members, produced video tutorials for them to follow, and edited the recorded content. I then used these videos to design and launch marketing campaigns. Obtaining a viewership above 10K.

As a Social Media Manager, I executed social media campaigns with influencers from different platforms like Instagram or YouTube, and companies with over 445k followers to advertise our clients products on their platforms, achieving a 22% sales conversion rate for my client's products. I also created social media content for various clients across different sectors.• Designed and optimized integrated demand programs across social media, mobile, print, and web design.• Developed impactful nurture programs, enhancing conversion rates from leads to opportunities.• Directed collaborative campaigns with external companies, fostering mutually beneficial partnerships.

- Conducted extensive economic and quantitative research within key sectors of the Paso del Norte region, facilitating the identification and support of local investment opportunities.- Collected and analyzed quantitative data on import and export levels in the United States-China maritime trade flows, specifically from the Pacific Coast, resulting in the creation of detailed technical reports.- Developed comprehensive presentations highlighting industry trends and forecasts, delivering valuable insights to potential investors interested in establishing their business in the Paso del Norte area.- Successfully managed the social media presence of the Institute, overseeing content creation, engagement strategies, and audience growth.- Established, designed, and implemented a robust stakeholder database, encompassing contact information of individuals from the private and public sectors across diverse industries, both within and outside the Paso del Norte region.- Orchestrated the logistical planning and execution of bi-national forums hosted by the Institute, ensuring seamless event operations and participant satisfaction.- Actively contributed to the Technical Secretariat team of the Mexico-United States Entrepreneurship and Innovation Council, playing a key role in consolidating, editing, and creating bilingual documents and newsletters.- Coordinated the production and editing process of videos for the company, ensuring high-quality content and a compelling visual narrative.