Anchal Gupta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

Responsible for Driving Spends, Engagement & Activation

Mumbai, Maharashtra, India

- Portfolio Management ( activation, usage & Life cycle management for the customers)

Product Management  Core Products (Gold/Classic portfolio) - Regular initiatives on Product Lifecycle revamp through upgrades increasing overall interchange profitability ; Spends based & Reward campaigns for activation and spends traction  Platinum Credit Cards - Segment wise customer engagement (customized marketing offers, Inactive curing ,analysis of customer initiated attrition) ; Quarterly analysis of acquisition strategy and sourcing trends  Portfolio Monitoring - Profitability matrix for portfolio health and corrective measures thereof New Product Launch - Co Brand Credit Card Responsible for the development and launch of an exciting,first of its kind, Co-brand with a Football Credit CardNew Product Launch- Twin Card Proposition Development of Product Proposition , Industry first Rewards structure, Workflow setup for twin cards, Technical Integration & Testing  Product Off-take strategy – Marketing Plan (Core, Sales & Branch Collaterals), Sourcing Plan ( Corporate Activities & Sales incentives for Product familiarity and affinity), Training ( training documents & aids, interactive sessions for Sales and Call Centre) Project Manager- RBI Mandate for Chip & Pin Compliance  Portfolio analysis and customer segmentation basis International exposure, detailed communication plan & tools for customer education  End to end execution of Recarding to Chip & Pin Credit Cards for approx. 25% of existing portfolio

Ceejay House, Mumbai

 Responsible for the overall planning and end to end execution of the deal; SPOC between Barclays and the potential bidders Ongoing liaison with multi functional teams and the stakeholders to ensure the deal's timely completion Actively involved in set of discussions on the structuring of the deal, consideration, handling of customers and co-brand relationships Part of the Senior Management Steering Committee to highlight the deal's key developments, risks and concerns Instrumental in the development of the conversion plan, including Key Responsibility Sign-offs, Transitional Servicing Agreement, etc. Also involved in developing the process for the winding and settlement of the Non-select customers (outside the scope of the deal)

Mumbai

Project Scope: Use of Currency Futures as a potential hedging tool - Opportunities for Citibank in SME sector Business Development: Collated responses from 250 SMEs to gauge their hedging strategies and awareness about currency futures Proposed segmentation for the potential SME Clientele based on a correlation between their turnover & banking patterns;Assessed each category’s banking needs and developed section-wise penetration strategies Perceptual Mapping of Citi against competition; recommendations for identified disparities & outlined roadmap for currency offerings

Noida/ Delhi

Project scope: Development of an Education Model that could be standardized and scaled up for NGO schools in NCR Surveyed 15 schools; worked on an intensive feedback mechanism to understand the learning process of first generation learners Worked closely with subject experts for Design and Development of Innovative Curriculum and Teaching methodology for elementary Math & Science; Devised a Financial Plan for a UGC Grant of INR 2mn The model in its first year of implementation aims to reduce dropout rate by 5% (Target beneficiaries: 600 students & 45 teachers)

Pgdm, Finance

B.Com(H), Financial Management,Corporate Accounting,Cost Accounting

Business Studies, Economics