- Managed the Chicago Winery Grand Opening November 2022. A 6,000 sq. ft. space including a fully functioning winery, private event space, tasting room, and LIVA restaurant.- Oversaw Brooklyn Winery’s move to new Williamsburg location February 2023, and Rosette restaurant opening.- Developed and executed a segment marketing strategy to support all revenue-generating segments, including weddings and social events, corporate events, restaurant, winery and associate programming and experiences, wine products, and wine club. - Day-to-day management of all marketing channels (PR, SEO, social media, digital marketing, graphic design, content production, influencer marketing, and agencies/vendors etc.).- Content strategy, development, management, and reporting for all location-specific channels including website, paid listings, collateral, etc.- Email marketing campaign development and execution, including automation management based on key subscriber information and behavior.- Collateral development and management to support all sales, operations, and marketing initiatives, including but not limited to sales sheets, menus, activation and club member collateral, press kits, promotional items, etc. - Collaboration with the property team to plan and market all holiday anchored and programmatic experiential onsite offerings and events.- Develop and execute grassroots marketing strategies to engage the local community.- Serve as the primary point of contact for all partnerships, sponsorships and donation requests.

Promoted to Estate Manager• Oversees all DTC staff and day to day tasting room operations: sales plans and initiatives, customer service, inventory accuracy, cash reconciliation, shipping orders, profitability, operating expenses and staff hiring, training and development, local hospitality events• Maintains a consistent, reliable means of monitoring tasting room performance through delivery of monthly sales and referral reports. Monitors sales trends and budget, adjusting business strategies as needed to meet target revenue and profitability goals.• Leads the team in business development by establishing reciprocal partnerships with key winery and resort personnel & private drivers to ensure regular bookings of highly qualified guests• Coaches and develops direct reports so they represent the highest level of expertise available in the wine industry with an emphasis on salesmanship, wine education and gracious hospitality.• Provides clear, on-going communication to VP of DTC and direct reports through consistent and timely conversations, establishing specific and clearly communicated performance goals and delivering meaningful annual performance reviews ensuring on-going training and development of key personnel• Manages Monthly and Annual Sales goals for all DTC sales channels: Tasting Room, Wine Club, eCommerce, Direct Sales • Annual OPEX/CAPEX budget planning, P&L reporting• Works with Brand Team in annual budget planning process and development of retail advertising/promotional plans• Annual case volume and sales revenue sales target planning

• Promoted to Estate Host• Managed relationships and sales for 1000 active members (Chris Carpenter portfolio - Cardinale, Lokoya, Caladan, Mt. Brave, and La Jota)• Provided guest experience that exceeds luxury expectations resulting in $1M annual sales• Developed list of nationwide travel dinner partners resulting in $200K annual sales• Created daily direct email/phone campaigns resulting $1.1M annual sales • Implemented an Automatic Allocation Program resulting in $500K annual sales• Created Excel personal sales tracker tool enhancing overall team sales by 20%• Converted more wine clubs than all other hosts combined

Promoted to Marketing Manager· Managed all sponsorships: athletes, influencers, celebrities, events, and non-profits· Event activation - Amgen TOC, Pro Cycle Challenge, Freeride World Tour, Aspen Fashion Week, etc.· Managed Digital Content Calendar· Oversaw on-time delivery of all featured content for eCommerce, Direct Mail, Email, and Digital Marketing· Directed all content generated for Global digital and print advertising campaigns· Lead the implementation of real time content ROI tracking increasing quality and usability· Built reports utilizing pivot tables and infographic for Executive Team around KPIs such as ROI, lead conversion, organic reach, shares, and click rates· Managed professional research and development team for product Q&A

· Promoted to Merchandising Coordinator· Managed bi-annual sample distribution to outside sales agencies· Nationwide travel servicing retail accounts· Designed and coordinated trade show booths for Outdoor Retailer, SIA, GOA, etc.· Managed corporate Point of Sale rack and fixture program· Implemented color story tool for sales team to better utilize collections resulting in increased sales

· Promoted to Dealer Service Representative· Call Center Duties· Inside order management· Data Entry

· Call Center Duties· Managed customer claims for repaired and replaced product