My current role in the Toyota Marketing Department allows me to be a part of the most powerful group in the company. I coordinate the interactive marketing efforts at various motorsports venues in the US....primarly in the NASCAR, NHRA, and Lucas Oil Off-Road Racing series. This effort comes mainly from our Toyota Racing Experience display which allows the fan/customer come face to face with Toyota and its products at the race tracks. I also negotiate sponsorship contracts with race teams and sanctioning bodys as well as approve media buys with them.