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Andre Pontes is a Sr. Product Manager Electrolux at Electrolux Group. He possess expertise in segmentation, market research, management, marketing strategy, customer insight and 43 more skills. He is proficient in Spanish. Colleagues describe him as "Andre is a great professional with strong leadership, analitics and management skills. With a complete background of marketing disciplines, he easily dominates all of the aspects of the business with smart solutions. Through his good relationship he is able to make the whole team engaged with business priorities. We have worked together for 7 years, it was a great pleasure to have him as a college sharing learnings every day!" and "Trabalhei com André Pontes na Electrolux do Brasil quando ele era responsável por Consumer Insight, e depois de alguns anos tive o prazer de reencontrá-lo na Midea Carrier como Gerente de Produto. Nas 2 interfaces diretas que tive com André, pude perceber sua extrema capacidade analítica, com alto poder de convencimento e articulação argumentativa, pautado sempre em fatos e dados, durante as apresentações e defesas junto ao board local, stakeholders de LATAM, e alta diretoria na matriz Midea China. Andre é o que o mercado chama de “Young High Potencial”, representando bem uma geração de jovens executivos que conduzem seu dia a dia de maneira dinâmica, flexível, produtiva, com uma visão 360º, um hábito engajador de aliados, oscilando naturalmente entre as demandas operacionais e estratégicas com a mesma excelência e visão sistêmica... do Promotor ao Acionista da Cia. Trata-se de um profundo conhecedor do mercado em que atua, experiente em diferentes canais de comercialização, atento a todas oportunidades e movimentos do setor, extremamente focado em “Revenue Marketing”, negociador com uma agressividade bem calibrada, com energia totalmente condicionada a implementação de seus projetos, excelente relacionamento e entrada nas principais redes varejistas do país, interface pró-ativa e facilitadora com os stakeholders de vendas, gestor de pessoas, e sobretudo, conduzindo o grande diferencial de saber o que o consumidor quer: calculando os riscos com uma rara precisão, devido ao seu back ground com os anos de gestão em Consumer Insight. Não tenho dúvida que estamos falando de um executivo diferenciado! "
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Sr. Product Manager Wellbeing Ar CondicionadoElectrolux Group Jun 2023 - PresentSão Paulo, Brasil -
Product Marketing ManangerLg Electronics Aug 2019 - Jun 2023São PauloMarket Share and Competitors analysis, P&L analysis, Product Demand, Sell in & Sell Out Studies, go to market and trade annual activities.Strong strategic and analytics vision, managing the product mix, SELL IN, Sales volume, combining with sale out strategy and tracking KPIs achievements, such as ROI, Ebit.Drive and Follow up trade marketing actions - focus on sell out micro micromanagement.Responsable for Marketing Communication 360º activities: Control annual Budget, Digital Campaigns always on (SEM, SEO, ROI, Influencers,) OOH, PAY TV campaigns, BTL action for salesforce fieldGlobal Interface and Reports Deliveries. -
Product Marketing Manager For LatamSamsung Electronics America Oct 2017 - May 2018São Paulo Area, BrazilReported to the LATAM President of the Appliance division, a global report. Was responsible for 7 regional business units, a remote team with one manager in each business unit, and support staff. Was responsable for managing the Refrigeration roadmap category with a market share of 11% and market value of 4.2 billion USD in Latin America. Managed the product mix for appliance products, achieving standardization of the portfolio, higher margins - from 16% to 20% - and also increased market share by up to 5% among strategics countries in Latin America. Promoted integration between multifunctional teams from Latin American business units, aligning with global strategies, monitoring sales results, S&OP, sales forecasts, the product life cycle, pricing, conducting market research to understand consumer needs, and implementing sales campaigns, trade marketing and brand activities. Performed strategic planning, focusing on portfolio definition for future years, and managed KPI indicators such as: P&L, Sell-In, Sell-Out, GFK data analysis, Market share with strong Business Intelligence analysis from market perspective and CRM Data to understand consumers behaviours. Selected the best methodology reports to monitor competitors and defined strategy to beat them in the short and long term. Led a strategic workshop with the global team to define strategy for Latin America.Marketing Communication 360 validation -
Product Marketing ManagerMidea America Corp Nov 2016 - Oct 2017São Paulo Area, BrazilReport: Brazil CEO with 2 direct reports. Was responsible for launching new products and expanding categories such as: freezers, wine cellars, and water purifiers, achieving more than 5% of market share, integrating with the Sales team and identifying new business opportunities, guaranteeing profitability. Managed highly complex projects such as a feasibility study for the purchase of a new refrigeration factory in order to increase performance against main competitors. Was responsible for technical steps and negotiations with multifunctional teams and specialized consulting firms starting digital marketing projects using agile Scrum, Design Experience methodologies using CRM data and consumers surveys to understand consumer journey and gain consumer insights Performed studies on P&L, Sell-In, Sell-Out, GFK data, rupture, and floor share, with strong demand of business intelligence.Brand development and e-commerce , making Product Owner role defining the release plan, product backlog and updates, defining consumer stories by doing story points, tracking with dev team, UX team, A / B and doing daily sprint with the team until final delivery. Managed communication strategy for product launches and life cycle to strengthen the brand within the sales channel and among final consumers. Led Innovation workshops with involving different teams such as R&D, Design, Sales, and IT, using consumer feedback to conceptualize new products.Analyze KPIs and digital marketing campaigns such as SEM, SEO, Facebook Ads, Leads, mkt analysis, ensuring traffic to digital channels, partner ecommerce and brand building. -
Product Market SupervisorElectrolux Jul 2014 - Nov 2016Brazil Managed the Refrigeration portfolio, the largest appliance category, including refrigerators, wine cellars, upright freezers, beer coolers, side-by-sides, french doors, etc. Integrated with different teams such as R&D, Design, Financial, Supply Chain to guarantee local production. Led analyses on market share, rupture, floor space, P&L, business viability, and a five-year plan. Responsible for the area of connectivity: Development of apps and connected products of the brand using agile methodology making Product Owner role, defining product stories making story points, follow up with UX team and doing daily sprint with the team and reporting to the global team.Was responsible for a study to reduce costs, re-defining the line up during a period when the market was focusing on cheaper products, while at the same time keeping profitability and gaining market share. -
Consumer Insight SupervisorElectrolux Jul 2010 - Jul 2014Brazil Was responsible for conducting all market research, quantitative and qualitative studies, trend studies, innovation, creative workshops, ethnography, product clinics, shoppers, brand evaluation, GFK, and Kantar penetration. Managed suppliers of market research services, from defining the studies until delivery of results, guaranteeing internal client satisfaction and budget control. Participated in a product development process ensuring the implementation of the needs and expectations of the clients reported during the research projects. -
Senior Market Research AnalystKantar Tns Jul 2007 - Jul 2010Brazil• Responsible for running international and national research studies, defining the best methodology for each project, preparing questionnaires and presentations, and also presenting results to the clients.• Analyzed results and statistical tests, and pointed out strengths and weaknesses of main points.• Led innovation, trend studies and business intelligence in the Automotive, Food & Beverage, and Technology segments -
Marketing AnalystMedial Saúde Jan 2005 - Aug 2007BrazilSupported Brand Communication, Marketing, and Sales team in operational activities for each area, reporting monthly and weekly KPIs reports, and analyses of the market and competitors.
Andre Pontes Skills
Andre Pontes Education Details
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Digital Marketing Strategies -
Product Management -
High Impact Presentations -
Publicity And Marketing
Frequently Asked Questions about Andre Pontes
What company does Andre Pontes work for?
Andre Pontes works for Electrolux Group
What is Andre Pontes's role at the current company?
Andre Pontes's current role is Sr. Product Manager Electrolux.
What is Andre Pontes's email address?
Andre Pontes's email address is an****@****.com.br
What schools did Andre Pontes attend?
Andre Pontes attended Northwestern University - Kellogg School Of Management, Fundação Getulio Vargas, Dale Carnegie Training, Insper, Universidade Anhembi Morumbi.
What are some of Andre Pontes's interests?
Andre Pontes has interest in Social Services, Children, Economic Empowerment, Politics, Environment, Education, Science And Technology, Arts And Culture, Health.
What skills is Andre Pontes known for?
Andre Pontes has skills like Segmentation, Market Research, Management, Marketing Strategy, Customer Insight, B2b, Strategy, Marketing Research, Competitive Analysis, Market Intelligence, Strategic Planning, Market Analysis.
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André Pontes
Data Analyst | Data Analytics | Business Analyst | Business Intelligence | Sql | Power Bi | Tableau | Alteryx | Python | QlikviewFortaleza, Ce -
Nelson André Pontes
People Leading Innovation & Digital Transformation | Business Strategy & Development | Alliances & Partnership | Innovation And Digital ProjectsBelo Horizonte, Mg -
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André Pontes
Facities Manager | Project And Construction Manager | Shared Services Center Manager | Real Estate InfrastructureValinhos, Sp4hotmail.com, sodexo.com, gmail.com, voeazul.com.br
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