E-Commerce And Event Bookstore Operations
With SHRM, I led all aspects of multi-million dollar online and conference bookstore operations for the world’s largest HR professional society, with almost 300,000 members in 165 countries. This included growing revenues YOY by 18%+ in private and public sectors. My success was built on identifying and developing product and service partnerships with industry leaders such as co-branded titles, white-label offerings, and high-revenue resale opportunities of third-party products and service providers. Core to my responsibilities was negotiating terms for agreements with publishers, product owners, and distributors for licensing agreements, technology platform arrangements and site enhancements/ integrations.Securing annual sponsorship revenues of $100K+ with publishers, vendors and content providers via the store’s digital marketing programs and at industry events not only added immediate revenue but created a major pipeline for long-tail sales.Further, I created and executed successful integrated marketing campaigns using a variety of methods including digital, print, social, events and other techniques. I participated as a core event team member to develop a multi-layered annual event strategy. Additionally, I was a a key member of the e-commerce and digital transformation committees overseeing the migration to new platforms and ensuring quality user experience along the journey.These achievements were built on the foundation of creating lasting relationships with clients, colleagues, partners, vendors, sponsors, authors, speakers, and volunteer leaders serving our member community. Mentoring and leading a team of two direct reports with calibrated performance ratings that consistently exceeded expectations -- as well as overseeing several indirect reports and volunteers -- was the first and most critical aspect of this relationship building.
